Content Creation

Content Creation

Get high-quality & compelling content creation that tells your brand story

  • Graphic Design

  • Photography

  • Videography

  • Copywriting

  • Website Content

Content Creation is Our Bread and Butter

At Aston Digital, we excel in crafting compelling content for Blue Brands. We will help you communicate your business’s values, identity and unique offerings to your target audience through the relevant digital marketing platforms. Think of us as an extension of your marketing team, helping you achieve your business goals through content creation.

Are you someone who:

  • Doesn’t have the time to create your own content?
  • Isn’t up to date on the latest social media trends and methods?
  • Don’t know what to post and when?

If you’re nodding your head, then you’ve come to the right place! Let our superstars do it for you.

content creation

So, what does our Content Creation Service entail?

  • Developing a strategy and outline content goals, target audience and key messages based on your objectives

  • Conducting thorough research to gather information and insights relevant to the content topic

  • Writing, designing, or producing content such as articles, social media posts, website videos or email campaigns

  • Reviewing and refining content for clarity, consistency, and adherence to brand voice and guidelines

  • Releasing content on appropriate channels and promoting it to reach the intended audience effectively

Content Creation for Social Media

Social media content creation involves creating and sharing different types of content, including text, images, videos, and other media, across social media platforms. Each of the main social media platforms require a different style of content.

Facebook:  Content that connects with your target audience, using visually captivating graphics and compelling copywriting

Instagram:  As one of the most visually driven social media platforms, Instagram requires curated, eye-catching content

TikTok: TikTok requires content that is fun, casual, engaging, and shareable

LinkedIn: Best for professional content and B2B marketing, such as lead generation and advertising

SnapChat: Spontaneous and short-term content, ideal for engaging with younger audiences

Aston Digital frequently combines our content creation and social media management services into a monthly retainer package. This gives our clients the best ROI, effectively getting their brand seen by the right audience on social media!

social media content creation example
Examples of Content Creation for Websites, a service offered by Aston Digital Agency in Melbourne

Content Creation for Website

Website Content Creation includes everything you publish on your website – images, videos, text and descriptions, blog posts or articles and more.

The purpose of website content varies from informational, advertising a product, to building relationships with your customers or audience. No matter the purpose, high quality website content is key to attracting and retaining a wide audience for your business.

Aston Digital specialised in working with blue brands to create optimised content for their websites and maximise their ROI.

Content Creation for SEO

Content creation for SEO is all about creating content that helps your web pages to rank high in the search engines. This will help to increase the visibility of your website, so that people can easily find it via search engines like Google and Bing.

Content for SEO purposes on your website include blog posts, articles, product pages, guides, dictionaries, infographics, slideshows and more.

content creation for seo

Why work with us?

Aston Digital has been helping Australian businesses with high quality content creation since 2012.

Content creation is crucial for businesses to differentiate themselves, build trust with audiences, improve search engine visibility, drive traffic, and convert leads into customers amidst increasing digital competition.

Aston Digital will help you stand out! We are highly experienced in creating content tailored to your brand and business goals.

We work with professional and corporate businesses in various industries including government, not-for-profit, law enforcement, healthcare, automotive, civil construction, adventure and lifestyle. 

social media management
Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!

Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.

Understanding your brand is vital. That’s why we first start by defining your brand in terms of a Hollywood movie script. The Brand Story outlines who your customer is, what they want, why they want it and how you’re going to help them get it. 

If you’re wanting to start your digital marketing strategy from scratch, or review your existing strategy, our Digital Brand Story framework might be for you!

Frequently Asked Questions About Content Creation

What is Content Creation?

The main objective of content creation is to attract new and returning customers.

There are several types of content that businesses and individuals commonly engage in:

  • Written Content: This includes blogs, articles, white papers, eBooks, case studies, press releases, newsletters, and social media posts.
  • Visual Content: Visual content encompasses infographics, memes, illustrations, photographs, GIFs (Graphics Interchange Format), and slide decks.
  • Audio Content: Examples of audio content include podcasts, audiobooks, voiceovers for videos, and recorded interviews.
  • Video Content: Video content ranges from short-form content like social media videos, tutorials, and product demos to long-form content such as webinars, vlogs (video blogs), and documentaries.
  • Interactive Content: This includes quizzes, polls, interactive infographics, calculators, assessments, and contests that engage users directly.
  • User-Generated Content (UGC): UGC involves content created and shared by users or customers, such as reviews, testimonials, social media posts, and submissions to contests or challenges.
  • Live Streaming: Platforms like Facebook Live, Instagram Live, and Twitch enable real-time broadcasting of events, presentations, Q&A sessions, and behind-the-scenes content.

Each type of content creation serves different purposes and engages audiences in unique ways, allowing businesses to leverage diverse strategies to connect with their target markets effectively.

Why Work With an Agency for Your Content Creation?

Hiring a content creation agency, like Aston Digital, can really benefit businesses in a few key ways. First off, we have a team of experts who are really good at things like writing, editing, and making sure your content shows up well in search engines. We make sure your brand’s message stays consistent and strong across all the content we create, which helps build a solid brand image.

Agencies also offer flexibility. Whether you need a little bit of content now and then or a big, coordinated marketing push, we can adjust our efforts to meet your needs. This is great for keeping up with busy times or when you’re launching something new and need a lot of content quickly.

Lastly, outsourcing to an agency can be cost-effective. Despite higher upfront costs compared to an internal marketing team, using an agency saves money in the long run by handling everything from start to finish. We have access to tools and technology that make your content more effective, leading to a higher ROI.

Overall, working with a content agency allows you to focus on what your business does best. Our team of experts take care of ensuring your message reaches the right people in the best way possible.

How Much Does Content Creation Cost in Australia?

The cost of content creation in Australia by a digital marketing agency can vary widely depending on several factors such as the scope of work, the complexity of the content, the level of customisation required and the expertise of the agency.

Typically, agencies in Australia may charge anywhere from AUD $200 to AUD $500 per hour for content creation services. For larger projects or ongoing content needs, a business will opt for package deals or monthly retainers. Content creation and social media marketing packages could range from AUD $1,000 to AUD $10,000 or more per month. Again, the cost of content creation depends on the specifics of the project and the agency’s pricing structure. Read more about how much social media marketing costs in Australia.

Here at Aston Digital, we work on fixed monthly retainers for content creation. This allows us to maximise the ROI for our clients. We create an entirely customised package for your business based on your specific content creation needs and goals.

Use our Pricing Budget Estimator to get an idea of how much our Content Creation services cost.

Why is High Quality Content So Important?

In today’s digital world, where countless pieces of content are posted daily, making an impact requires top-notch content. This means content that’s well-crafted and meets your audience’s needs. Good content stands out and stops the thumb from scrolling, while poor content gets lost online.

Putting effort into your brand’s content pays off. It helps you build authority, attract new subscribers and followers, increase website visits, engage customers, and boost sales.