Artificial Intelligence (AI) is a lot like Vegemite – you either love it or hate it. But if you haven’t tried it yet, it’s worth a taste.
AI skeptics worry it will take jobs and make us ‘dumber.’ And while in some ways that may be true, AI also has the potential to boost productivity and make life easier.
This isn’t the first time technology has transformed the way we work. Take the power drill, for example. When the power drill came along, it didn’t put carpenters out of business, it made them more efficient and productive. They could do more, faster. Before power drills, carpenters used slow, manual hand drills. With power drills, they could work faster and accomplish more.
Think of AI as the power drill – a tool to help you do more, faster.
The Future of AI and Human Collaboration
Instead of replacing humans, AI is more likely to complement and strengthen human capabilities, such as:
Augmented Intelligence
Augmented intelligence, the idea where AI and humans work together, is gaining momentum. Think of it as having a super-smart and capable assistant who can handle routine tasks, process information quickly and provide valuable insights – but one who ultimately needs human wisdom to guide its application. This partnership allows us to focus on what we do best: strategic thinking, relationship building and creative problem-solving.
Reimagining Jobs
While AI may automate certain tasks, it is more likely to transform jobs rather than eliminate them entirely. New roles will emerge that focus on managing and working alongside AI systems, requiring humans to adapt and develop new skills.
Boosting Performance and Output
AI can take over repetitive and time-consuming tasks, freeing up time for higher-level thinking, strategic planning, and innovation. This means you can spend your time on more important tasks.
Embracing the 95:5 rule means playing the long game. When you focus on building brand awareness and trust, your brand becomes the go-to choice when buyers finally enter the market.
The Future of AI in Marketing
Imagine how much time you would save researching and analysing data if you had the right tool that could quickly, and accurately, capture the information for you.
That would leave you with more time for the creative, strategic work that truly drives results. And in marketing, knowing your market – understanding audience behaviour, trends and preferences – is everything. AI can help you gather these insights faster, giving you a competitive edge.
Such a tool is closer than you think. Sign up to our newsletter to be the first in the know.
Artificial Intelligence (AI) is a lot like Vegemite - you either love it or hate it. But if you haven’t tried it yet, it’s worth a taste. [...]
Did you know that up to 95% of your potential business clients aren’t looking to buy right now? It sounds like a small detail, but it has [...]
Social media followers are great - the more, the merrier - but how can you convert this audience into subscribers who engage with your brand on a [...]
You know how they say your dopamine levels rise when you eat chocolate? Well, we get that same feeling when we look at data. Why? Because digital [...]
Have you noticed more Reddit and Quora threads appearing in Google search results? Whether you're looking for product recommendations or step-by-step guides, chances are you'll find a [...]
It’s a total coincidence that the title of this article rhymes, but hey, let’s make it a catch cry; thrive in 2025! This year is shaping up [...]
Starting December 13, 2024, Instagram is removing the ability to follow hashtags in the app. This change follows Instagram CEO Adam Mosseri’s recent video Story which explains that [...]
Consumers are becoming more emotive in their buying decisions and are craving genuine connections with brands. Enter low-fidelity (lo-fi) content. More than just a passing trend, lo-fi content [...]
Last week, Facebook announced a major update: 'Views' will now replace impressions as the primary metric for posts and Stories. This change aligns with Instagram's recent metric [...]
It’s the second week of November, and Black Friday promotions are in full swing; emails, ads, organic posts. But, how many of these promotions are you actually paying [...]
Artificial Intelligence (AI) is a lot like Vegemite - you either love it or hate it. But if you haven’t tried it yet, it’s worth a taste. [...]
Did you know that up to 95% of your potential business clients aren’t looking to buy right now? It sounds like a small detail, but it has [...]
Social media followers are great - the more, the merrier - but how can you convert this audience into subscribers who engage with your brand on a [...]
You know how they say your dopamine levels rise when you eat chocolate? Well, we get that same feeling when we look at data. Why? Because digital [...]
Have you noticed more Reddit and Quora threads appearing in Google search results? Whether you're looking for product recommendations or step-by-step guides, chances are you'll find a [...]
It’s a total coincidence that the title of this article rhymes, but hey, let’s make it a catch cry; thrive in 2025! This year is shaping up [...]
Starting December 13, 2024, Instagram is removing the ability to follow hashtags in the app. This change follows Instagram CEO Adam Mosseri’s recent video Story which explains that [...]
Consumers are becoming more emotive in their buying decisions and are craving genuine connections with brands. Enter low-fidelity (lo-fi) content. More than just a passing trend, lo-fi content [...]
Last week, Facebook announced a major update: 'Views' will now replace impressions as the primary metric for posts and Stories. This change aligns with Instagram's recent metric [...]
It’s the second week of November, and Black Friday promotions are in full swing; emails, ads, organic posts. But, how many of these promotions are you actually paying [...]
