• Search Engine Optimisation

  • Search Engine Optimisation

Rank higher for the searches that matter

Rank higher for the searches that matter

Search Engine Optimisation

How often are you scrolling past Page 2 of Google when searching for something online? Probably not that often – so it’s highly likely that your customers aren’t doing it either. 

Search Engine Optimisation, better known as SEO, helps to increase the visibility of your website on search engines to help make it easier for your customers to find you. 

At Aston Digital, we’ve devised a rigorous and dependable SEO methodology to help deliver first-page search results for businesses like yours. The best part is our SEO plan is tailored to your specific needs. We don’t expect you to conform to our predefined approach; rather, we adapt to your business objectives.

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How does it all work?


Monthly Optimisation Routine

We conduct an ongoing optimisation routine which involves a review of your website and optimisation of:

  • Page Titles
  • Page Meta Descriptions
  • Image titles & alt tags
  • Header Texts (H1/ H2/ H3/ H4)
  • Page Text content
  • Internal Links
  • Link titles
  • Bullet Points
  • Table of Contents lists (for blog articles mainly)
  • Social Media Previews (Opengraph)
  • Reviews
  • Google My Business profile(s)
  • Page Schema Contents

Blog Writing & Landing Page Creation

One of the keys to a successful SEO strategy is regularly uploaded content, but not just any content. Our copywriting team will produce blog articles and landing pages that are specific to your business and industry to ensure it not only helps boost your website traffic, but keeps the user on your website for longer.


Monthly Rankings & Traffic Assessment

Our team will review your website rankings and traffic volumes over the course of the month utilising multiple sources including our SEO reporting tool, Google Analytics, Google Search Console and the Google search results themselves. We’ll make an assessment based on these numbers as to which key phrases are working and which aren’t. This also reflects which pages are working and which aren’t.

Monthly Report & Strategy Call

To ensure our SEO strategy is achieving desired results, we produce detailed monthly reports to inform you of how things are tracking, but to also make sure we’re hitting the mark.


Frequently Asked Questions

How soon can I expect to see results?

It can take several months to see significant results from SEO management efforts, as it takes time for search engines to crawl and index new content. However, small improvements in rankings and traffic can often be seen within a few weeks.

Why should I choose SEO over Search Engine Marketing (SEM)?

SEO focuses on increasing organic traffic, meaning unpaid or free listings, while SEM is for targeted ads that you pay for. For most businesses, an effective digital marketing strategy should focus on both SEO and SEM because the two processes complement each other. For example, SEO best practices can help marketers create effective landing pages for their SEM campaigns. Similarly, new websites can use SEM campaigns to generate traffic, which can help them gain backlinks and improve SEO performance.

Why work with us?

We’re a full service digital agency

Your website performance works hand in hand with your other digital marketing efforts like social media marketing. We’ll be able to make sure all the moving parts of your digital strategy are in sync and cohesive across all platforms.

Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!

Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.

Understanding your brand is vital. That’s why we first start by defining your brand in terms of a Hollywood movie script. The Brand Story outlines who your customer is, what they want, why they want it and how you’re going to help them get it. 

If you’re wanting to start your digital marketing strategy from scratch, or review your existing strategy, our Digital Brand Story framework might be for you!

Ready to tell your brand story online?

Let’s arrange a discovery call to find out more about your business and how we can work together.


Check out some of our work

Nobody understands the ‘blue brands’ like we do. See how we’ve helped them achieve their digital marketing goals.