Let’s Build Your Comprehensive Digital Marketing Strategy

Let’s Build Your Comprehensive Digital Marketing Strategy

What Is A Digital Marketing Strategy?

A digital marketing strategy is a plan that uses digital tools to achieve your goals and objectives, such as brand building and business growth. It’s part of an overall marketing plan that combines digital and traditional methods. Common digital techniques include SEO, digital advertising, email, webinars, social media, websites, and mobile apps.

Analogy time… Imagine your digital presence was a house. Without a solid foundation, your house will endure plenty of ongoing issues and eventually crumble. 

The same methodology applies to digital marketing. Without a solid foundation, your online channels will become a wish-wash of content that won’t achieve the outcome you’re looking for.

Aston Digital Marketing Strategy Session for Social Media

Why work with us?

Aston Digital has been helping Australian businesses develop and execute digital marketing strategies since 2012.

More than ever before, customers and prospects extensively research, compare, and utilise online tools in their decision-making and purchasing processes.

It’s crucial to ensure that your digital strategy effectively converts and retains your target audience.

We take the guesswork out of promoting your blue brand online.

Aston Digital will develop a digital marketing plan to achieve your goals using data-driven strategies.

Digital Marketing Strategy session with the team

What’s Involved in a Digital Marketing Strategy?

Here’s a breakdown of what our Digital Marketing Strategy Service typically includes:

1. Goal Setting: Understanding your objectives and translating them into measurable digital marketing goals (e.g., increasing web traffic, generating leads, boosting sales).

2. Target Audience Analysis: Identifying your ideal customer demographics, behaviours and preferences through market research and data analysis.

3. Digital Channel Selection: Determining which digital platforms are most effective for reaching your target audience.

4. Develop Plans: Outline specific strategies for for Content Creation, Social Media, Email Marketing, Search Engine Optimisation and Paid Advertising.

5. Measurement and Analytics: Defining KPIs and implementing tools to measure the success of the digital marketing efforts. This includes regular reporting and analysis to optimise strategies based on data-driven insights.

6. Budget Allocation: Allocating resources effectively across different digital marketing channels based on your expected ROI and budget constraints.

7. Implementation Plan: Detailing the step-by-step actions needed to execute the digital marketing strategy, including timelines and responsibilities.

8. Monitoring and Optimisation: Continuously monitoring campaign performance, testing different strategies, and making adjustments for better results.

digital marketing strategy includes analysing and reporting

A Digital Marketing Strategy gives you a roadmap tailored to growing your business and online presence.

Some of our favorite projects

Some of our favourite projects

  • hockingstuart Armadale

    Hocking Stuart is one of Melbourne’s premier Real Estate Agencies.

  • Outlaw 4×4

    Outlaw 4×4 is one of the most innovative names in the Australian diesel 4×4 performance market.

  • Eltham Chamber of Commerce

    Eltham Chamber of Commerce and Industry (ECCI) is a pro business association working to nurture, support and assist local businesses in the Eltham area.

  • vicpol

    Victoria Police

    Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements.

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    Wentworth Healthcare

    Wentworth Healthcare was looking to upskill their team in paid social media advertising, in particular, Meta Ads, so they could deliver more effective paid ads to their audience in the Nepean Blue Mountains regions.

  • metcash linkedin


    As one of the largest retail groups in Australia, Metcash Australia aimed to initiate a more open dialogue with stakeholders, extending communication to shareholders, analysts, governments, and customers.

  • Untapped Group (Genius Armoury)

    The Untapped Group, together with AustCyber, was looking to launch an introductory cybersecurity course targeting young neurodiverse individuals in Australia. Untapped came to us with their concept which required its own form of branding that would appeal to their target market.

  • Tradesman Roof Racks

    With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital.

  • Screenshot 2024-02-14 150031

    Teoma Group

    Teoma wanted to create a fresh and professional online presence that showcases their history, purpose and expertise in their field. The website needed to serve as a resource for information, education, and recruitment, while also conveying Teoma's values of diversity, professionalism and family-friendliness.

  • Phebra

    Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements.

Take it a step further!

Not only are we able to develop your personal Digital Marketing Strategy, we also offer fully-comprehensive social media management services.

  • Search Engine Optimisation

  • Email Marketing
  • Social Media Strategy
  • Our Team

The Aston Digital team are experts at crafting effective digital marketing strategies that resonate with your brand and target audience, ensuring maximum impact and engagement.

Digital Marketing Strategist: Daniel Martin
Daniel Martin


Digital Marketing Strategist: Ellen Roumeliotis
Ellen Roumeliotis


Digital Marketing Strategist: Elena Diamantopoulou
Elena Diamantoupoulou

Account Manager

Digital Marketing Strategist: Jonah Samuel

Jonah Samuel

Web Developer