Barenbrug
Industry: Corporates
Services Used: Google Ads, Search Engine Optimisation, Social Media Advertising, Website Design & Development
Barenbrug is a top Australian seed company, specialising in research and development, marketing, extension and distribution of proprietary seeds for pasture, forage, cropping, turf and seed enhancement technology.
Friday’s Jet Skis
Industry: Adventure, Automotive
Services Used: Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Website Design & Development
Based in Port Kennedy, Friday's Sea-Doo & Can-Am is a family-owned business specialising in power sports, led by internationally renowned racing star Friday Boyce.
Tradesman Roof Racks
Industry: Adventure, Automotive
Services Used: Brand Development, Content Creation, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital.
Untapped Group (Genius Armoury)
Industry: Education, Government, Not-For-Profit
Services Used: Brand Development, Content Creation, Digital Strategy, Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
Untapped Group, together with AustCyber, was looking to launch an introductory cybersecurity course targeting young neuro-diverse individuals in Australia. Untapped came to us with their concept which required its own form of branding that would appeal to their target market.
Teoma Group
Industry: Civil Construction
Services Used: Search Engine Optimisation, Website Design & Development
Teoma wanted to create a fresh and professional online presence that showcases their history, purpose and expertise in their field. The website needed to serve as a resource for information, education, and recruitment, while also conveying Teoma's values of diversity, professionalism and family-friendliness.
Aston Digital has established itself as a premier provider of SEO services, helping clients across various industries achieve remarkable improvements in their online visibility and search engine rankings. Their comprehensive approach to SEO is both strategic and meticulous, ensuring that every aspect of a client’s website is optimised for maximum performance. Here’s how Aston Digital executes its outstanding SEO projects:
In-depth Website Audit
The first step in any SEO project undertaken by Aston Digital is a thorough website audit. This involves analysing the client’s website to identify technical issues, on-page optimisation opportunities, and areas for improvement. The audit covers various aspects such as site speed, mobile-friendliness, URL structure, internal linking, and the presence of duplicate content.
For instance, when working with an e-commerce brand, Aston Digital performed an extensive audit that revealed several technical issues, including slow page load times and broken links. By addressing these issues, they were able to improve the overall user experience and set a strong foundation for further SEO efforts.
Comprehensive Keyword Research
Keyword research is a cornerstone of effective SEO. Aston Digital uses advanced tools and techniques to identify the most relevant and high-performing keywords for their clients. This involves analysing search volume, competition, and user intent to select keywords that will drive targeted traffic to the client’s website.
For a health and wellness brand, Aston Digital identified a range of high-potential keywords related to organic supplements and holistic health practices. By focusing on these keywords, they were able to attract a more relevant audience, leading to increased organic traffic and higher conversion rates.
On-page Optimisation
On-page optimisation involves making adjustments to the website’s content and HTML source code to improve its search engine rankings. Aston Digital’s team of SEO experts and content writers work together to optimise page titles, meta descriptions, header tags, and body content. They ensure that each page is keyword-rich, informative, and aligned with the user’s search intent.
For a legal services firm, Aston Digital revamped the website’s content to include targeted keywords naturally within the text, titles, and meta descriptions. This not only improved the website’s search engine rankings but also made the content more engaging and informative for potential clients.
High-quality Content Creation
Content is king in the world of SEO, and Aston Digital excels in creating high-quality, valuable content that resonates with the target audience. Their content strategy includes creating blog posts, articles, infographics, and other types of content that provide value to users and establish the brand as an authority in its industry.
For a technology company, Aston Digital developed a series of blog posts and whitepapers on emerging tech trends and best practices. This content attracted a large number of readers, generated social media shares, and earned high-quality backlinks from reputable websites, all of which contributed to improved SEO performance.
Technical SEO
Technical SEO focuses on optimising the website’s infrastructure to make it easier for search engines to crawl and index the site. Aston Digital addresses issues such as site architecture, XML sitemaps, robots.txt files, and canonical tags. They also ensure that the website is secure (using HTTPS), fast-loading, and mobile-friendly.
For a financial services provider, Aston Digital implemented a range of technical SEO improvements, including optimising the site’s loading speed and ensuring mobile compatibility. These changes resulted in a significant boost in the site’s search engine rankings and improved user engagement metrics.
Link Building
Building high-quality backlinks is essential for improving a website’s authority and search engine rankings. Aston Digital employs a variety of link-building strategies, including guest blogging, influencer outreach, and content promotion. They focus on acquiring links from reputable and relevant websites to enhance the client’s online credibility.
For a fashion retailer, Aston Digital executed a successful link-building campaign that involved collaborating with fashion bloggers and industry influencers. By securing backlinks from popular fashion websites, they were able to increase the retailer’s domain authority and improve its rankings for competitive keywords.
Local SEO
For businesses that operate in specific geographic locations, local SEO is crucial. Aston Digital optimises the client’s website for local search by claiming and optimising Google My Business listings, creating location-specific content, and building local citations. They ensure that the business appears in local search results and on Google Maps, making it easier for local customers to find them.
Aston Digital helped a local restaurant chain improve its visibility in local search results. By optimising the restaurant’s Google My Business profile and encouraging satisfied customers to leave positive reviews, they were able to attract more local diners and increase foot traffic.
Continuous Monitoring and Reporting
SEO is an ongoing process that requires continuous monitoring and adjustment. Aston Digital provides detailed reports on the performance of their SEO campaigns, tracking key metrics such as organic traffic, keyword rankings, and conversion rates. These insights allow them to make data-driven decisions and continuously refine their strategies to achieve the best results.
For an online education platform, Aston Digital provided monthly reports that detailed the progress of their SEO efforts. These reports highlighted improvements in search engine rankings, increases in organic traffic, and enhanced user engagement, demonstrating the effectiveness of their strategies.
Success Stories
The success stories of Aston Digital’s clients illustrate the effectiveness of their SEO services. For example, an online retailer experienced a dramatic increase in organic traffic and sales after implementing Aston Digital’s SEO recommendations. The comprehensive approach, from technical SEO to content creation and link building, resulted in improved search engine rankings and greater online visibility.
Another example is a B2B software company that saw a significant boost in lead generation through improved search engine rankings. By targeting the right keywords and optimising their website content, Aston Digital helped the company attract more qualified leads and achieve its business objectives.
Customised SEO Solutions
Aston Digital understands that every business is unique and requires a tailored approach to SEO. They take the time to understand each client’s specific needs, goals, and challenges, and develop customised SEO strategies that deliver results. This personalised approach ensures that clients receive the attention and expertise necessary to succeed in the competitive online landscape.
Conclusion
Aston Digital’s comprehensive and data-driven approach to SEO has proven to be invaluable for clients looking to enhance their online presence and achieve their business goals. Their expertise in all aspects of SEO, from keyword research and on-page optimisation to content creation and link building, ensures that each client’s website is optimised for maximum performance. By continuously monitoring and refining their strategies, Aston Digital delivers sustained improvements in search engine rankings, organic traffic, and conversion rates.
In conclusion, Aston Digital’s holistic and client-focused SEO services have not only elevated the online presence of numerous brands but also ensured sustained engagement and business growth. Their commitment to excellence and tailored solutions make them a trusted partner for businesses aiming to navigate the complexities of SEO in today’s digital landscape.