Frequently Asked Questions2024-05-29T01:35:00+00:00

Frequently Asked Questions

What’s the minimum Google Ads investment you recommend for SMEs?2024-05-29T01:29:15+00:00

As a bare minimum, we don’t take on projects with a media budget below $1,000 per month. We cannot deliver you any value with a media spend sub $1,000.

How much does social media cost?2024-05-29T01:28:57+00:00

There are a number of variables when it comes to pricing social media services. Please refer to our guide ‘How much does social media marketing cost in Australia?’ to get a better understanding of what you should be budgeting.

What is the difference between on-page and off-page SEO?2024-05-29T01:28:31+00:00

On-page SEO refers to optimisation tactics that are implemented directly on your website. These strategies focus on improving various elements within your website to make it more search engine friendly and user-friendly.

Off-page SEO takes place outside of the website itself and involves activities aimed at improving its authority, relevance and reputation on the internet. Off-page SEO primarily revolves around link building and social signals.

How long does it take to see results from SEO engagement?2024-05-29T01:28:06+00:00

It can take several months to see significant results from SEO management efforts, as it takes time for search engines to crawl and index new content. However, small improvements in rankings and traffic can often be seen within a few weeks.

Is there a contract?2024-05-29T01:27:42+00:00

Some retainer services carry a commitment period, others do not. Social Media

Management and Routine SEO Optimisation carry a 3 month commitment period. Social Media/Digital Advertising carries a 1 month commitment period.

How do payments work?2024-05-29T01:27:21+00:00

Retainer based services are charged monthly in advance. One-off or project fees are charged either 50% upon commencement and 50% on completion or on a milestone basis.

What reporting will be provided?2024-05-29T01:26:28+00:00

Depending on the services you’ve engaged us for, a variety of different reports will be provided. These are generally either weekly or monthly.

How will you get to know my brand?2024-05-29T01:26:12+00:00

Exploration and experience is the answer. In the project kick off meeting your account manager will ask lots of questions to get to know the foundation of your brand. During that meeting requests are made for existing content for example brochures, logos, videos, photos, any prior work that’s been done.

During the course of the first month we’ll receive lots of feedback from you regarding content, branding, styling, language and content. It’s through this process that we learn and get closer and closer to your brand. Don’t be afraid to give us feedback!

Will I have a dedicated Account Manager?2024-05-29T01:25:24+00:00

Yes, absolutely. You will be allocated a dedicated Account Manager who is responsible for delivery of all of your marketing across all channels and activities. Your Account Manager will liaise with all the required Aston Digital team members to achieve the outcome required. You will only ever have to talk to one person.