A social media goal without a social media strategy is just a wish
A social media goal without a social media strategy is just a wish
Social Media Strategy
Analogy time… Imagine your social media presence was a house. Without a solid foundation, your house will endure plenty of ongoing issues and eventually crumble.
The same methodology applies to social media. Without a solid foundation, your social channels will become a wish-wash of content that won’t achieve the outcome you’re looking for.
What is involved in a Social Media Strategy?
Together, we will:
- Determine your brand’s narrative
- Define your target audiences
- Look at which platforms are most suitable to attract those target audiences
- This includes paid channels
- Map out the content required to attract and engage your audience
- Set out clear KPIs and measurement tactics
Why work with us?
Social Media Strategy has been a core service of ours since 2012. Fun fact: We used to be known as Aston Social!
Let’s grow your business, together
Don’t think of us as a supplier. We’ll become an extension of your marketing team, aspiring to achieve your business goals. Your success becomes our success.
We’re experienced
Aston Digital has been helping Australian businesses develop and execute social media strategies since 2012.
No one understands the “blue brands” like we do
We are well aligned with professional and corporate businesses in industries including government, not-for-profit, law enforcement, healthcare, automotive, civil construction, adventure and lifestyle.
Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!
Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.
Understanding your brand is vital. That’s why we first start by defining your brand in terms of a Hollywood movie script. The Brand Story outlines who your customer is, what they want, why they want it and how you’re going to help them get it.
If you’re wanting to start your digital marketing strategy from scratch, or review your existing strategy, our Digital Brand Story framework might be for you!
