News, insights and opportunities

News, insights and opportunities

  • What is website accessibility and why is it important?

    Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a disability, it’s important that users can navigate your website in [...]

  • 5 Ways to make your social media content more accessible

    Blue brands cater to a diverse group of audiences from different backgrounds and levels of ability. For example, government agencies will often promote services, campaigns and ideas in different languages for culturally and linguistically diverse (CALD) audiences. [...]

  • Is your content strategy offering enough value?

    Low engagement on social media and broader digital channels has become an ongoing challenge for blue brands. While it’s easy to blame factors like algorithm changes, you need to shift your focus on the things you can [...]

  • How to increase your engagement rate on Instagram

    One of the most common questions we hear from our clients, especially the B2C ones is, “How can we increase our engagement rate on Instagram?”. Instagram, in our opinion, is the most challenging platform for businesses because [...]

  • What is Bluesky and should you be on it?

    Since Elon Musk purchased the social media platform formerly known as Twitter in October 2022, it has lost around 23% of its active users. While all other major social platforms also saw declines in activity during that period, [...]

  • The Other 5-Second Rule: Avoiding the Back Button

    We all know the 5-second rule - the amount of time a piece of food can be on the ground and still safe to eat - but do you know about the 5-second marketing rule? Your website [...]

  • How to plan a digital EOFY campaign

    It’s time to finish the end of financial year (EOFY) with a bang! An EOFY sale is a great strategy to boost your sales (especially when things are quieter than normal) and also a handy way to [...]

  • 4 Things We Learnt From Our Audience Intelligence Reports in Q1

    This year is flying by, isn’t it? Over the past fortnight we’ve been sending out our client Audience Intelligence Reports for Q1 of 2024 (January to March). The Audience Intelligence Report provides an overview of exactly who [...]

  • Did you hear Kia’s getting a ute?

    Yep, we did too! Kia’s recent campaign promoting the launch of their new ute is an example of brand awareness done right. The campaign made its introduction during the NRL Vegas season opener in March with a [...]

  • Digital marketing strategies to help you stay visible during quiet business periods

    Everyone is avoiding the 'R' word at the moment, but there’s no doubt Australia is in the middle of an economic downturn. If you’re noticing a dip in sales at the moment, you’re certainly not alone. During [...]

Why Choose Aston Digital?

We deliver real leads. We deliver real engagement. We deliver real strategy. Every week you’ll see your content evolve, every month you’ll see your numbers improve – when you see us in person.

Don’t believe us? Just ask one or two of our clients – we’ll even put you in touch with them.