News, insights and opportunities

News, insights and opportunities

  • Stop boosting posts on social media

    Why Boosted Posts are a waste of your ad budget

    When a social media post starts gaining traction, you’ll often receive prompts from the platform encouraging you to reach a wider audience by boosting the post. A word of advice: Don’t do it. It’s a waste of [...]

  • Social media is the new search engine

    Why social media is the new search engine (for Gen Z)

    In our last article, we explored the rise of zero-click searches and its impact on how we find information online. This shift in user behaviour has also transformed the role of social media platforms. No longer just [...]

  • The future of search with Google AI Overviews

    Preparing for a Zero-Click Future: Google AI Overviews and the Future of SEO

    One of our biggest takeaways from State of Social 2024 was the evolution of zero-click searches and the impact it will have on the way we do search engine optimisation (SEO). In 2024, nearly 60% of Google [...]

  • instagram likes dropping

    The decline of the double tap: Why saves and shares are more valuable on Instagram

    Have you noticed a drop in engagement on your brand’s Instagram posts? Likes not flowing as much as what they used to? The good news is you’re not alone. Our Instagram habits and the way we interact [...]

  • creative fatigue concept

    5 Ways to prevent creative fatigue

    Did you know that after approximately 4 exposures to your ad, your conversions can drop by almost half? As Meta increasingly emphasises broad targeting, the effectiveness of your creatives is more critical than ever. To prevent creative [...]

  • always-on marketing

    What is always-on marketing and why you should be doing it

    This year has been challenging for both businesses and consumers, with rising cost-of-living pressures leading to shifts in retail habits. During these quieter times, it’s crucial to maintain visibility so that your brand remains top-of-mind when consumers [...]

  • How to execute a DMCA copyright takedown notice

    Copyright Versus Trademark, What’s the difference in DMCA?

    When it comes to protecting your intellectual property (IP), it’s essential to understand the distinctions between copyright and trade marks, as each serves a unique purpose in safeguarding your creative and business assets.

  • using broad targeting on facebook to reach a wide number of users

    Why it’s time to switch to Broad Targeting on Facebook

    If you’ve recently created a paid campaign on Facebook (or Meta as it’s now known), you’ve probably noticed the platform is trying to skew you towards using broad targeting instead of interest targeting. Historically, we’ve pushed for [...]

  • 3 Key Takeaways From Our Q2 Audience Intelligence Reports

    3 Key Takeaways From Our Q2 Audience Intelligence Reports

    The results from our Audience Intelligence Reports for Q2 have incited some interesting conversations amongst our team. For those of you who don’t know, our quarterly Audience Intelligence Report provides an overview of exactly who is engaging [...]

  • how to write image alt text

    How to write effective image alt text and enhance your SEO

    If you’ve been following our tips to improve your website and social media accessibility, you will have seen us harp on about the importance of image alt text. Not only does your image alt text make your [...]

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