Download Now Social Media Community Management Strategy Social Media Engagement Policy Knowing how to engage your audience is vital to the success of any Social Media Marketing activities. Ensuring your organisation has an [...]

Although TikTok has quickly grown to be one of the most widely used social media platforms worldwide, you may be wondering - is it worth investing time into it for my business?  TikTok has amassed over 1 [...]

Download Now Social Media Monitoring and Measurement You can download the Social Media Monitoring and Measurement template here. Social Media creates a mountain of data and mountains of possibilities, but without the proper [...]

There’s no doubt that leveraging social media is one of the best ways to rapidly grow your business. You’ve seen companies that have skyrocketed their social media growth within months and understandably want the [...]

crowd·sourc·ing  \ˈkrau̇d-ˌsȯr-siŋ\ n. Crowdsourcing is the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers. There’s [...]

We get it.  There are some terms that mean very different today as they did before.  Because of this, Aston Social has created a little bit of our own dictionary to help business owners get a little [...]

Is your marketing campaign suffering from advertising fatigue? We are here to help. So, What is ad fatigue? When your audience sees your ads too many times, they lose interest and stop [...]

Social media is one of the essential elements for success in business.   When a company has a strong social media plan, the pathway to success is clearly defined. One thing that separates a strong social media strategy [...]

Creating a new product is easy but how do you share that product with the world?  When an entrepreneur is enthused with the idea of a product, it is easy for them to get excited.  This excitement [...]

The terms “brand image” get thrown around a lot by agencies, in an attempt to justify a particular marketing strategy, tactic or campaign. Almost akin sometimes to scare tactics and fear mongering, there is a few very [...]