For years, follower count was treated as the ultimate measure of success on social media. More followers meant more reach, more influence and more credibility. In 2026, that thinking is officially outdated. Today, social media platforms don’t [...]

Something has shifted online this year, and if you work in marketing, you’ve felt it. Feeds feel noisier, yet somehow emptier. Search results loop endlessly. Trends peak and disappear within days. Audiences are scrolling more but engaging [...]

Engaging with your audience may be more powerful than most social media teams realise. A new data study from Buffer has revealed that responding to comments on social media posts can drive a 5% to 42% increase in [...]

Once upon a time, Black Friday was a single weekend event that followed Thanksgiving in the U.S. It's basically their version of Boxing Day sales but with an intent to kick-start the Christmas shopping season. Given we [...]

People are opening your emails. They’re clicking your links. But… they still haven’t converted. You're first reaction is probably, "My emails aren't working." But that's not actually the case. It just means these people need more. More [...]

We’ve entered a new era of marketing - one where your content is no longer just read by people. It’s interpreted by AI. From Google’s Search Generative Experience to ChatGPT, Meta’s Advantage+ and even customer service chatbots [...]

For months, we’ve all been wondering what the future holds for Google Ads with AI Overviews and the new AI Mode changing the way people interact with search. Now, we might be getting a glimpse of the [...]

It’s not your imagination - social media feels a little quieter these days. Posts that once racked up likes, comments and shares are now met with a polite silence. Marketers, brands and even meme accounts are feeling [...]

Congratulations. You’ve already beaten the odds. On average, 8 out of 10 people will read the headline of a piece of content - but only 2 out of 10 will read the rest. Which means you’re now [...]

AI tools like ChatGPT, Google Gemini and Perplexity are quickly becoming part of how people discover websites. Instead of searching Google directly, users are asking AI tools questions - and sometimes, those tools recommend your site. But [...]