Which social media platforms should my business use?

The choice of social media platforms for your business depends on several factors including your target audience demographics, industry and business objectives. Typically, businesses find value in platforms such as: Facebook for its broad user base and advertising capabilities Instagram for visual content and younger demographics LinkedIn for professional networking and B2B connections Twitter (X) for real-time updates and customer service, and YouTube for video content and tutorials The ideal platforms for your business would align with where your target audience spends their time online and where your content can effectively reach and engage them. Conducting audience research and considering your content strategy can help determine the best platforms to focus on for maximum impact and return on investment. The team at Aston Digital are specialists in social media management, upon assessing your business and goals we will determine which social media platforms will be most appropriate for your brand to use.

What metrics do you use to measure the effectiveness of your social media management?

Number’s don’t lie! At Aston Digital, we measure the effectiveness of our social media management using key metrics. Firstly, we track engagement rate , which shows how users interact with your content. Next, we monitor reach and impressions to gauge how many people see your posts. We also evaluate click-through rate (CTR) to assess how effectively our content drives traffic to your site. Additionally, we measure conversion rate to determine how well your social media efforts lead to desired actions, such as purchases or sign-ups. Finally, return on investment (ROI) helps us assess the overall financial effectiveness of your campaigns. We analyse these metrics to evaluate content strategy, audience targeting, and ad performance. Monitoring follower growth , brand mentions , and sentiment analysis provides further insights into brand perception and community engagement. Monthly reporting and client meetings ensure transparency and alignment with your business goals. Our aim is to optimise these metrics, demonstrating clear improvements in brand visibility, customer engagement, and overall campaign effectiveness.

What level of involvement do I need to have as a client?

As a social media management agency, the level of involvement you have as a client can vary based on your preferences and needs. Typically, we encourage clients to be involved in providing initial direction and feedback on content strategy, brand messaging, and campaign objectives. Your insights into your business, target audience, and competitive landscape are invaluable for shaping effective social media campaigns. We handle the day-to-day management of your social media accounts, including content creation, scheduling, community management, and performance analysis. However, we value your input in terms of approving content calendars, reviewing analytics reports, and discussing strategic adjustments based on campaign performance. Regular communication and collaboration are key to ensuring that our strategies align with your business goals and expectations. We aim to keep you informed through regular updates, monthly performance reports, and strategic recommendations. Ultimately, the level of involvement you choose can be tailored to your comfort level and desire to participate in the ongoing management and optimisation of your social media presence.

What does social media management include?

Our social media management service typically includes content creation, posting and scheduling, community management, social media analytics and reporting to track the success of your campaigns.

How much does social media marketing cost?

The cost of social media marketing agency services varies depending on several factors. Initially, the scope of your campaign impacts the budget. For example, a basic plan with limited platforms is generally less expensive than a comprehensive strategy involving multiple channels and high-quality content. Additionally, the frequency of content creation and the complexity of targeted advertising affect costs. More frequent updates and advanced targeting require a larger investment. You can refer to our guide ‘ How much does social media marketing cost in Australia? ’ to get a better understanding of what you should be budgeting. While some agencies offer fixed packages, Aston Digital provides customised quotes based on your specific needs. Get Your Digital Marketing Strategy to optimise your social media marketing efforts.

How much does social media management cost in Australia?

The cost of social media management in Australia varies widely based on several factors. These factors include the scope of services, the size of the agency, the level of expertise, and your specific needs. Typically, prices range from AUD $1,000 to AUD $5,000 or more per month for comprehensive services. Basic packages often include content creation, scheduling, and basic analytics. On the other hand, higher-end services may offer strategy development, paid advertising management, influencer partnerships, and detailed monthly reporting. At Aston Digital, we offer customised social media management packages tailored to your needs and desired outcomes. To get an accurate quote, Get Your Digital Marketing Strategy today.

How do you know what content to create for our specific industry?

We tailor our content creation process specifically to your industry by conducting thorough research and leveraging our expertise in social media management. Aston Digital specialising in working with Blue Brands , there are several steps we take to ensure we create content aligned with your industry. Initially, we begin with an in-depth briefing session to understand your business objectives, target audience demographics, current marketing strategies, and unique selling points. This foundational understanding helps us align our digital marketing strategy with your brand identity and market positioning. Following the briefing, we conduct comprehensive research into your industry landscape, including competitor analysis and trend identification. This research allows us to identify key topics, themes, and content formats that resonate most effectively with your target audience. We also stay updated on industry trends and best practices to ensure that our content remains relevant and engaging. Our team are skilled professionals with experience across various industries. They use their expertise to craft compelling content that not only showcases your brand’s strengths but also addresses the specific needs and interests of your audience. Through continuous refinement and analysis of performance metrics, we adapt our content strategy to maximise engagement and achieve your business objectives effectively. We also value feedback from our clients. We meet monthly to go through social media results and provide our professional recommendations. We ask for your feedback on our social media management and approach. We take your suggestions seriously – Aston Digital is here to help your brand grow it’s online presence in the way you want it too!

How can social media management benefit my business?

Professional social media management can benefit your business in several key ways. Most importantly, it drives sales and growth by enhancing your brand awareness, increasing website traffic, and improving customer engagement and loyalty. Additionally, it helps generate new leads. Further benefits of using Aston Digital for social media management include: Saving time and effort : We handle social media tasks so you can focus on core business activities. Expertise : Our team maximises your ROI, stays updated with the latest trends, and possesses all necessary skills for effective management. Consistency : We ensure regular posting and engagement, maintaining a steady presence on social media. Effective content creation : We produce visually appealing content that captures attention and drives action. Cohesive branding : We ensure your online presence aligns with your brand identity. Steady growth : We foster organic social media growth to build your audience over time. Detailed analytics and reporting : We provide thorough insights to track performance and optimise your strategy. In summary, social media management enhances brand presence, drives engagement, and supports business growth, all while saving you time and leveraging professional expertise.

Can you help us grow our social media following?

Yes, we can help you grow your social media following. We specialise in driving steady follower growth for your brand through targeted content strategies. This includes maintaining regular posting schedules, leveraging trending topics, and running engaging campaigns. We optimise your profiles to maximise visibility and appeal, ensuring your brand stands out. By using analytics and insights, we continually refine our approach to boost follower acquisition and engagement. Our goal is not just to increase numbers but to build a community that actively interacts with and promotes your brand. Work with our social media marketing agency to elevate your social media presence and achieve sustainable follower growth.

Social Media Management

Effortless social media management – your success, our expertise.

Social Media Management

Effortless social media management – your success, our expertise.

Social Media Management

Social Media Management is our bread and butter at Aston Digital. Using digital storytelling, we help you communicate your business’s values, identity and unique offerings to your target audience through the relevant social channels. Think of us as an extension of your marketing team, helping you achieve your business goals.

Are you someone who:

Wants to grow their social media following?
Wants a clear, consistent brand presence online?
Doesn’t have the time to manage your social media channels?
Don’t know what to post and when?

If you’re nodding your head, then you’ve come to the right place.

So what does our Social Media Management service entail?

Content Creation

Finding existing content that is relevant to your audience and industry
Ideation and development for new and fresh content
Graphic design and video editing is included!

Content Schedules

Preparation of a weekly content schedule (or the frequency of your choosing)
All post types are included: Feed, Reels, Stories, etc.
Content scheduled by our team on your behalf

Community Management

Monitoring your social media channels
Responding to comments and messages on your behalf
Engaging with your community

Social Media Reporting

Monthly in-depth social media report (or the frequency of your choosing)
Monthly reporting and strategy call with your team
Target audience insights reporting

Strategy Direction

Recommendations and improvements
Monthly reporting and strategy call with your team

Paid Ads

Paid Social Media Advertising is included as part our Social Media Management, or it can be performed separately.

Why You Need to Prioritise Social Media For Your Brand

In today’s digital age, leveraging social media is crucial for sustained growth and competitive advantage. Prioritising social media for your brand is essential to:

Boost your brand’s visibility, expand reach and exposure to potential customers
Build an engaged community, get real-time interaction and feedback with your audience
Increase website traffic, drive more potential customers to your website
Build authority and trust, establish your brand as an industry leader
Get insights on customer behaviour and campaign performance
Stay ahead and stand out against competitors in your industry

How Social Media Management Will Help You

While you can handle social media management yourself, hiring an agency offers key advantages, especially for blue brands:

Save Time: We manage all aspects of social media, letting you focus on core activities
Expertise and Experience: Our team brings in-depth knowledge of effective strategies and methods
Tailored Strategy: We craft a social media plan aligned with your brand’s goals and audience
High-Quality Content: We handle content creation, from photos to posts
Consistency: We maintain a regular posting and engagement schedule
Trend Integration: We stay current with trends and incorporate them seamlessly
Analytics and Reporting: We provide detailed insights and adjust strategies for continuous growth

Check out our work

We go beyond mere account management. Our clients get impactful social media results.

Case Studies

Social Media Platforms We Manage

The team at Aston Digital will assess your business and goals to determine which social media platforms will be most appropriate for your brand to use. Each social media platform serves a different purpose and requires it’s own strategy and management style.

We offer Facebook management, Instagram Management, Twitter (X) Management, LinkedIn Management, YouTube Management, TikTok Management, Snapchat Management and Pinterest Management.

Facebook

Connects people worldwide, share updates, photos and videos within social networks.

Instagram

Visual platform focusing on photo and video sharing with filters, stories and influencers.

X (Twitter)

Microblogging site for real-time updates, short messages and following discussions.

YouTube

Video-sharing platform for uploading and viewing a wide range of video content.

TikTok

Short-form video app for creating and sharing engaging clips with music and effects.

Pinterest

Visual discovery tool for finding and saving ideas on topics like recipes, fashion, and DIY.

LinkedIn

Professional platform for recruitment, industry news & networking.

SnapChat

Photo and video sharing app with ephemeral content and private messaging.

Social Media Management Packages

Complete the form below to get a customised proposal based on your needs.

Aston Digital:
Social Media Management in Melbourne

Our Digital Marketing Agency head office is in the heart of Melbourne, Australia – located at 530 Little Collins St, Melbourne VIC 3000, Australia

We offer a suite of digital marketing services including Content Creation, Marketing Strategy, Web Design and Web Development, SEO, Social Media Management, Social Media Advertising, Social Media Training, Email Marketing and Google Ads.

We might be based in Melbourne, but we service all of Australia including Sydney, Perth, Canberra, Brisbane and Hobart.

social media management agency based in the city of Melbourne, Australia

Our Team

The Aston Digital team specialises in managing social media to create engaging experiences that achieve measurable results for blue brands.

Daniel Martin

Partner

Ellen Roumeliotis

Partner

Elena Diamantoupoulou

Account Manager

Jonah Samuel

Web Developer

Frequently Asked Questions:
Social Media Management

Will I get more customers through social media management?Catherine Withers2024-09-05T14:53:39+10:00

Will I get more customers through social media management?

As a dedicated social media management agency, we specialise in maximising your online presence to attract and convert potential customers – should that be your main objective. Through strategic content creation, engaging community management, and targeted advertising, we aim to enhance your brand visibility and drive meaningful engagement.

Strategic Online Presence

Yes, social media management can indeed lead to more customers. As a dedicated social media management agency, Aston Digital specialises in maximising your online presence to attract and convert potential customers—should that be your main objective. Through strategic content creation, engaging community management, and targeted advertising, we aim to enhance your brand visibility and drive meaningful engagement.

Compelling Content Creation

To begin with, our tailored approach focuses on creating compelling content that resonates with your target audience. This not only fosters loyalty and trust but also encourages interactions that can lead to conversions. By consistently delivering valuable and relevant content, we ensure that your brand remains engaging and memorable.

Data-Driven Optimisation

Furthermore, by leveraging analytics and industry insights, we continuously optimise campaigns to maximise lead generation and customer acquisition opportunities. This data-driven approach allows us to adjust strategies based on performance metrics, ensuring that your social media efforts are as effective as possible.

Dynamic Brand Showcase

Moreover, social media serves as a dynamic platform to showcase your brand’s unique value proposition and connect directly with your audience. This direct interaction helps build a strong relationship with potential customers, increasing the likelihood of conversion.

Get Your Digital Marketing Strategy and partner with Aston Digital, a Social Media Marketing Agency in Melbourne. We are dedicated to delivering measurable results, increasing website traffic, and ultimately growing your customer base through impactful social media management.

What services do you offer?Catherine Withers2024-09-06T13:16:27+10:00

What services do you offer?

At Aston Digital, we provide a comprehensive range of digital marketing services tailored to your needs. Our services are designed to cover every aspect of your digital strategy.

Search Engine Optimisation (SEO): Improve your website’s visibility and ranking on search engines.
Social Media Marketing: Boost your brand’s presence across various social media platforms.
Social Media Management: Manage and optimise your social media accounts for better engagement.
Social Media Advertising: Run targeted ad campaigns to reach your ideal audience.
Content Creation: Develop high-quality content that resonates with your target market.
Email Marketing : Engage your audience through personalised email campaigns.
Web Design and Website Development: Build and maintain a professional, user-friendly website.
Branding and Strategy: Create a cohesive brand identity and strategic plan for long-term success.

With our expertise, we aim to deliver results that align with your business goals. Get Your Digital Marketing Strategy to elevate your online presence and achieve your business goals.

Are you looking for a Digital Marketing Agency?

Let’s arrange a discovery call to find out more about your business and how we can work together. Get started with the Best Digital Marketing Agency in Australia.

Get in touch