• Google Ads Management

Target specific audiences with tailored ads
  • Google Ads Management

Target specific audiences with tailored ads

Google Ads Management

We LOVE Google Ads! Why? Because you can target specific audiences with tailored ads that help draw the right customers to your business. Then, there’s the added bonus of detailed analytics to measure the effectiveness of ad campaigns, allowing us to optimise marketing strategies.

Is your business looking to:

  1. Increase the number of users visiting your website?
  2. Increase your lead count?
  3. Increase conversions on your website?
  4. Increase general brand awareness?
  5. All of the above?

If you’ve answered yes to any of those questions, then Google Ads is a must for your business. Aston Digital can place paid ads targeting your desired audience across all Google Ads formats including:

  • Search
  • Display
  • Video (YouTube)
  • Performance Max
  • Shopping
  • GMail
  • App
  • Local Services

So how does it work?

If you’re starting from scratch, we can design all of the creative assets required for your campaign (image and/or video) as well as the ad copy.

We will place your ads on your behalf. Once active, we monitor your ad performance on a daily basis and optimise to ensure they deliver results. 

While your campaign is active, we will provide you with regular detailed reports so you can see how performance is tracking. These reports are typically weekly or monthly.

At the end of your campaign, we also produce and present an in-depth campaign report which analyses how your campaign performed overall.


Frequently Asked Questions

How much should I spend on paid advertising?

Digital advertising is linear. The more you put in, the more results you get out of it. In saying that, there are also a number of other factors that come into play including the size of your target audience, your campaign objective and the content you have available.

To make your investment worthwhile, we typically suggest a minimum advertising budget of $1,000 over a one-month period, but we also understand that some cases are different. Best to have a chat with our team to find out what is most suitable for you.

Which platforms should I advertise on?

We can help you determine the most suitable channels to advertise your business. We’ll look at your target audience and desired outcomes to map out a digital advertising strategy tailored for your business.

Do I need an “always on” campaign?

We strongly recommend having an “always on” campaign running to help you build momentum and awareness in the market all year round. Customers are always on, so why shouldn’t you?

Why work with us?

Social Media Advertising has been a core service of ours since 2012. Fun fact: We used to be known as Aston Social!

Let’s grow your business, together

Don’t think of us as a supplier. We’ll become an extension of your marketing team, aspiring to achieve your business goals. Your success becomes our success.

We’re results driven!

Our in-depth reporting of your social media performance keeps us focussed on delivering results. Pretty social media content is nothing if it’s not helping you grow your business.

No one understands the “blue brands” like we do

We are well aligned with professional and corporate businesses in industries including government, not-for-profit, law enforcement, healthcare, automotive, civil construction, adventure and lifestyle. 

Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!

Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.

Understanding your brand is vital. That’s why we first start by defining your brand in terms of a Hollywood movie script. The Brand Story outlines who your customer is, what they want, why they want it and how you’re going to help them get it. 

If you’re wanting to start your digital marketing strategy from scratch, or review your existing strategy, our Digital Brand Story framework might be for you!

Ready to tell your brand story online?

Let’s arrange a discovery call to find out more about your business and how we can work together.


Check out some of our work

Nobody understands the ‘blue brands’ like we do. See how we’ve helped them achieve their digital marketing goals.