For years, Search Engine Optimisation (SEO) was the golden rule of digital marketing. Optimise keywords. Earn backlinks. Climb the rankings. But the way people find answers is now changing at lightning speed. Google isn’t just serving links [...]

When you see a paid ad, nine times out of ten, you're probably not clicking on it. Instead, you'll likely hop over to Google, search the brand name and start your own research. But here’s the problem [...]

In digital advertising, audience targeting has always been both an art and a science. But what if the science just got smarter - a lot smarter? We’ve had clients ask us: “Is Meta’s Advantage+ audience actually any [...]

With attention spans getting shorter and competition fiercer, brands are constantly searching for that magic formula to stand out. But the answer isn’t always a bold campaign or viral moment - it’s often something far simpler: familiarity. [...]

A billion searches were made on ChatGPT last week alone. Now, OpenAI is turning those queries into a powerful new retail experience. ChatGPT recently launched its AI Shopping Assistant for fashion, beauty, home goods and electronics, allowing [...]

Google’s AI Overviews are reshaping search by pulling answers from the places people are actually talking: Reddit, YouTube, Quora and other community-driven platforms. According to new data from Profound, over 54% of citations in AI Overviews come [...]

We recently posted a simple promotion on a client’s social media account. It was about a niche product - nothing flashy, not designed to go viral, just a clear and relevant message aimed at the right audience. [...]

Starting July 10, 2025, public posts from professional Instagram accounts will start appearing in Google search results. That means your photos, Reels and videos could soon show up in searches far beyond the Instagram app. Here’s what [...]

One of the most common concerns we hear from clients is: “I feel like we’re repeating ourselves too much.” They worry that saying the same message more than once might bore or annoy their audience. But here’s [...]

Quick Website Audit Checklist When was the last time you really looked at your website through the eyes of a customer? We often assume that once a website is live, it’s doing its job - but [...]