Social media marketing is full of outdated advice, bad habits and half-truths that get repeated so often they start to sound like facts. But just because you’ve heard something a hundred times doesn’t make it true - or [...]

In our last article, we tackled a common misconception in digital advertising: Ads don’t fail because of the algorithm - they fail because of the offer. The right offer makes everything else easier from click-through rates to [...]

We’ve seen it many times before. A campaign launches on Meta or Google. The creative looks schmick. The ad set enters the learning phase… and then, crickets. The client starts to worry. No leads, no sales and [...]

With the release of Google AI Overviews, we were left wondering what will become of Google Ads. If AI Overviews sit at the top of search results, will traditional paid listings still matter? Well, Google has responded [...]

For years, SEO strategies have revolved around keywords. The approach was simple: identify the terms people were searching for, create pages that matched them and optimise around those phrases. But as search engines have grown more sophisticated [...]

After launching a small-scale test of ads on Threads in January (limited to select brands in the U.S. and Japan), Meta has now opened Threads ads to all advertisers globally. It becomes yet another channel for marketers [...]

Email marketing may just be the most important element of your digital marketing strategy right now. In an age of endless digital channels, it’s easy to get distracted by what's new and flashy. But the truth is, [...]

If you’re new to Google Search Console (GSC), it might seem overwhelming at first. The dashboards, graphs and technical jargon can be intimidating. But once you get past that initial confusion, you’ll discover that GSC is one [...]

The integration we’ve been waiting for is finally here! Meta has introduced a groundbreaking connection with Google Analytics, enabling advertisers to link their Google Analytics properties to their Meta Pixel. This innovation has the potential to revolutionise [...]

A client of ours in the watersports game is heading into their quiet season as summer draws to a close. Quiet season = less sales. So, to generate hype we helped them launch a flash sale on [...]