For months, we’ve all been wondering what the future holds for Google Ads with AI Overviews and the new AI Mode changing the way people interact with search. Now, we might be getting a glimpse of the [...]

It’s not your imagination - social media feels a little quieter these days. Posts that once racked up likes, comments and shares are now met with a polite silence. Marketers, brands and even meme accounts are feeling [...]

Congratulations. You’ve already beaten the odds. On average, 8 out of 10 people will read the headline of a piece of content - but only 2 out of 10 will read the rest. Which means you’re now [...]

AI tools like ChatGPT, Google Gemini and Perplexity are quickly becoming part of how people discover websites. Instead of searching Google directly, users are asking AI tools questions - and sometimes, those tools recommend your site. But [...]

We often hear that attention spans are decreasing, particularly among Gen Z. Social media platforms like TikTok and Instagram are often blamed, with headlines suggesting that endless scrolling has rewired young people’s brains. But what if the [...]

Google has started rolling out its brand-new AI Mode in countries like the United States, India, Canada and even New Zealand - but not yet in Australia. Though, that could change any day now, and when it [...]

For years, Search Engine Optimisation (SEO) was the golden rule of digital marketing. Optimise keywords. Earn backlinks. Climb the rankings. But the way people find answers is now changing at lightning speed. Google isn’t just serving links [...]

When you see a paid ad, nine times out of ten, you're probably not clicking on it. Instead, you'll likely hop over to Google, search the brand name and start your own research. But here’s the problem [...]

In digital advertising, audience targeting has always been both an art and a science. But what if the science just got smarter - a lot smarter? We’ve had clients ask us: “Is Meta’s Advantage+ audience actually any [...]

With attention spans getting shorter and competition fiercer, brands are constantly searching for that magic formula to stand out. But the answer isn’t always a bold campaign or viral moment - it’s often something far simpler: familiarity. [...]