AI tools like ChatGPT, Google Gemini and Perplexity are quickly becoming part of how people discover websites. Instead of searching Google directly, users are asking AI tools questions - and sometimes, those tools recommend your site. But [...]

We often hear that attention spans are decreasing, particularly among Gen Z. Social media platforms like TikTok and Instagram are often blamed, with headlines suggesting that endless scrolling has rewired young people’s brains. But what if the [...]

Google has started rolling out its brand-new AI Mode in countries like the United States, India, Canada and even New Zealand - but not yet in Australia. Though, that could change any day now, and when it [...]

For years, Search Engine Optimisation (SEO) was the golden rule of digital marketing. Optimise keywords. Earn backlinks. Climb the rankings. But the way people find answers is now changing at lightning speed. Google isn’t just serving links [...]

When you see a paid ad, nine times out of ten, you're probably not clicking on it. Instead, you'll likely hop over to Google, search the brand name and start your own research. But here’s the problem [...]

In digital advertising, audience targeting has always been both an art and a science. But what if the science just got smarter - a lot smarter? We’ve had clients ask us: “Is Meta’s Advantage+ audience actually any [...]

With attention spans getting shorter and competition fiercer, brands are constantly searching for that magic formula to stand out. But the answer isn’t always a bold campaign or viral moment - it’s often something far simpler: familiarity. [...]

A billion searches were made on ChatGPT last week alone. Now, OpenAI is turning those queries into a powerful new retail experience. ChatGPT recently launched its AI Shopping Assistant for fashion, beauty, home goods and electronics, allowing [...]

Google’s AI Overviews are reshaping search by pulling answers from the places people are actually talking: Reddit, YouTube, Quora and other community-driven platforms. According to new data from Profound, over 54% of citations in AI Overviews come [...]

We recently posted a simple promotion on a client’s social media account. It was about a niche product - nothing flashy, not designed to go viral, just a clear and relevant message aimed at the right audience. [...]