News, insights and opportunities

News, insights and opportunities

  • How Smart Is Meta’s Advantage+ Audience, Actually

    How Smart Is Meta’s Advantage+ Audience, Actually?

    In digital advertising, audience targeting has always been both an art and a science. But what if the science just got smarter - a lot smarter? We’ve had clients ask us: “Is Meta’s Advantage+ audience actually any [...]

  • The Power of the Mere Exposure Effect in Marketing

    The Power of the Mere Exposure Effect in Marketing

    With attention spans getting shorter and competition fiercer, brands are constantly searching for that magic formula to stand out. But the answer isn’t always a bold campaign or viral moment - it’s often something far simpler: familiarity. [...]

  • ChatGPT’s New AI Shopping Assistant Is Here - What It Means for Brands and Shoppers

    ChatGPT’s New AI Shopping Assistant Is Here – What It Means for Brands and Shoppers

    A billion searches were made on ChatGPT last week alone. Now, OpenAI is turning those queries into a powerful new retail experience. ChatGPT recently launched its AI Shopping Assistant for fashion, beauty, home goods and electronics, allowing [...]

  • The rise of conversational SEO

    The Rise of Conversational SEO: Getting Found in Google’s AI Results

    Google’s AI Overviews are reshaping search by pulling answers from the places people are actually talking: Reddit, YouTube, Quora and other community-driven platforms. According to new data from Profound, over 54% of citations in AI Overviews come [...]

  • Low Reach to High Return - The Case for Relevant Content

    Low Reach to High Return: The Case for Relevant Content

    We recently posted a simple promotion on a client’s social media account. It was about a niche product - nothing flashy, not designed to go viral, just a clear and relevant message aimed at the right audience. [...]

  • Instagram on Google Search - What Marketers Need To Know

    Instagram on Google Search: What Marketers Need To Know

    Starting July 10, 2025, public posts from professional Instagram accounts will start appearing in Google search results. That means your photos, Reels and videos could soon show up in searches far beyond the Instagram app. Here’s what [...]

  • Bart Simpson chalkboard gag showing the same message over and over

    Why Saying the Same Thing Again (and Again) Is Brilliant Marketing

    One of the most common concerns we hear from clients is: “I feel like we’re repeating ourselves too much.” They worry that saying the same message more than once might bore or annoy their audience. But here’s [...]

  • Throwing marketing budget down the drain

    Is Your Website Costing You Conversions?

    Quick Website Audit Checklist When was the last time you really looked at your website through the eyes of a customer? We often assume that once a website is live, it’s doing its job - but [...]

  • What Labubu Can Teach You About Digital Marketing Strategy

    What a Weird Little Doll Can Teach You About Digital Marketing Strategy

    In a world where marketers battle for every second of audience attention, Labubu – a quirky character from Pop Mart’s “Monster” series - has done the seemingly impossible: built a global fanbase, driven massive sales and turned [...]

  • 7 Social Media Marketing Myths Holding You Back

    7 Social Media Marketing Myths Holding You Back

    Social media marketing is full of outdated advice, bad habits and half-truths that get repeated so often they start to sound like facts. But just because you’ve heard something a hundred times doesn’t make it true - or [...]

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