Starting December 13, 2024, Instagram is removing the ability to follow hashtags in the app. This change follows Instagram CEO Adam Mosseri’s recent video Story which explains that hashtags no longer help posts reach more people. This suggests [...]

Consumers are becoming more emotive in their buying decisions and are craving genuine connections with brands. Enter low-fidelity (lo-fi) content. More than just a passing trend, lo-fi content has proven to be a powerful strategy for building deeper [...]

Last week, Facebook announced a major update: 'Views' will now replace impressions as the primary metric for posts and Stories. This change aligns with Instagram's recent metric updates and aims to simplify performance tracking across content formats.  [...]

It’s the second week of November, and Black Friday promotions are in full swing;  emails, ads, organic posts. But, how many of these promotions are you actually paying attention to? The answer is probably not many, and there’s [...]

Google’s new search feature, AI Overviews, has recently launched in Australia, transforming how we interact with search engines. With AI-generated summaries now appearing directly in search engine results, brands need to adapt to remain visible. These summaries [...]

TikTok can be polarising. Those who use it, love it. Those who don’t often find it confusing or aren’t sure how it could fit into their social media strategy. So, how do you know if your brand should [...]

We’ve been geeking out over our latest Audience Intelligence Reports which rolled out to our clients over the last two weeks. Separate from our monthly digital marketing reports, these insights dive deeper into the behaviours of the [...]

When you think about it, Pinterest is not really a social media platform but more of a search engine. While it does allow users to follow and engage with brands, its primary function is to help people [...]

When a social media post starts gaining traction, you’ll often receive prompts from the platform encouraging you to reach a wider audience by boosting the post. A word of advice: Don’t do it. It’s a waste of [...]

In our last article, we explored the rise of zero-click searches and its impact on how we find information online. This shift in user behaviour has also transformed the role of social media platforms. No longer just [...]