• Our Work

Tradesman Roof Racks

Tradesman Roof Racks

Industry: Automotive

Services Used: Social Media Management, Social Media Advertising, Website Development, SEO

Platform: Facebook, Instagram, Meta Ads, Google Ads, WordPress, WooCommerce

Tradesman Roof Racks are specialist roof rack manufacturers. They are one of the last remaining roof rack suppliers manufacturing in Australia.

Tradesman Roof Racks use modern metal cutting, forming and welding techniques to produce cost effective roof rack solutions for commercial, off-road and SUV use.

  • The Challenge

Carrying the digital load

With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital. Aston Digital was initially engaged to manage Tradesman’s organic and paid social presences. As technology has evolved over time, and our relationship strengthened, Aston was then also engaged to deliver a brand new website for the Tradesman brand, a new website for their sub-brand Wedgetail and also ongoing SEO services.

  • The Challenge

Carrying the digital load

With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital. Aston Digital was initially engaged to manage Tradesman’s organic and paid social presences. As technology has evolved over time, and our relationship strengthened, Aston was then also engaged to deliver a brand new website for the Tradesman brand, a new website for their sub-brand Wedgetail and also ongoing SEO services.

  • The Strategy

Embarking on a digital adventure

With a mix of content varying between fitment photos, user-generated content and video, Aston Digital’s goal was to help Tradesman Roof Racks build a community of loyal brand followers and customers.

When the time came for a refreshed website, Aston Digital came to the table with a new design concept that was not only aesthetically pleasing, but also user friendly with the ability for customers to search specifically for roof racks designed for the make and model of their car.

With this new website, we were to help grow its visibility on search engines through extensive SEO work including site optimisations and regular content updates in the form of landing pages and blog posts.

  • The Strategy

Embarking on a digital adventure

With a mix of content varying between fitment photos, user-generated content and video, Aston Digital’s goal was to help Tradesman Roof Racks build a community of loyal brand followers and customers.

When the time came for a refreshed website, Aston Digital came to the table with a new design concept that was not only aesthetically pleasing, but also user friendly with the ability for customers to search specifically for roof racks designed for the make and model of their car.

With this new website, we were to help grow its visibility on search engines through extensive SEO work including site optimisations and regular content updates in the form of landing pages and blog posts.

  • The Result

Injection of brand awareness

 

Tradesman Roof Racks has established a popular social media presence and loyal following with customers sharing photos of their roof racks in use at work or across the bush on a weekly basis.

Their new website has enhanced the browsing experience for customers and has become a vital tool in converting sales.

Our ongoing SEO work has helped drive increased traffic to their website, meaning more leads, more often.

Through a blend of engaging content and website redesigns, Tradesman Roof Racks has established a loyal community of followers in trade and outdoor recreation. 

Their growing search engine visibility has resulted in enhanced customer experiences and increased sales conversions for Tradesman Roof Racks.

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Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!

Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.

Understanding your brand is vital. That’s why we first start by defining your brand in terms of a Hollywood movie script. The Brand Story outlines who your customer is, what they want, why they want it and how you’re going to help them get it. 

If you’re wanting to start your digital marketing strategy from scratch, or review your existing strategy, our Digital Brand Story framework might be for you!