Gama Healthcare
Gama Healthcare
Industry: Healthcare
Services Used: Content Creation, Social Media Advertising
Platform: Meta, LinkedIn
GAMA Healthcare is a leading provider of infection prevention solutions, founded by a team of medical professionals dedicated to improving patient safety worldwide.
They develop, manufacture, and supply a comprehensive range of disinfectant products, including industry-leading wipes, hand hygiene solutions, and surface cleaning technologies. As a trusted partner to healthcare facilities globally, GAMA Healthcare is committed to delivering high-quality, effective products that help reduce the spread of infections, ensuring a safer environment for patients and healthcare professionals alike.
Educating and Engaging Healthcare Professionals in Australia
GAMA Healthcare wanted to raise awareness about their Clinell product range among healthcare professionals across Australia. The challenge was to create a compelling educational campaign that could reach hospitals (both public and private) while effectively communicating the unique selling points (USPs) of Clinell wipes and surface disinfection products.
Although GAMA Healthcare had an established presence globally, they sought to increase brand awareness in Australia, particularly during the COVID-19 pandemic when hygiene standards were more critical than ever. The primary goal was not immediate sales but to build a targeted audience that could later be retargeted in future campaigns.
Educating and Engaging Healthcare Professionals in Australia
GAMA Healthcare wanted to raise awareness about their Clinell product range among healthcare professionals across Australia. The challenge was to create a compelling educational campaign that could reach hospitals (both public and private) while effectively communicating the unique selling points (USPs) of Clinell wipes and surface disinfection products.
Although GAMA Healthcare had an established presence globally, they sought to increase brand awareness in Australia, particularly during the COVID-19 pandemic when hygiene standards were more critical than ever. The primary goal was not immediate sales but to build a targeted audience that could later be retargeted in future campaigns.
Disinfect and Direct
Our strategy focused on creating a multi-layered approach that integrated video content, LinkedIn ads, and expert education. To establish a meaningful connection with healthcare professionals, we produced a video ad featuring industry experts to communicate the benefits and effectiveness of Clinell products.
Using LinkedIn Ads, we targeted Australian hospitals, ensuring that the content reached the decision-makers and professionals who could benefit most from GAMA’s solutions. The educational campaign emphasised the importance of surface disinfection in healthcare environments and highlighted Clinell’s superior efficacy in infection control.
To further enhance brand awareness, we captured a wide audience in this initial phase of the campaign, intending to retarget these users with more specific content in the next phase.
Disinfect and Direct
Our strategy focused on creating a multi-layered approach that integrated video content, LinkedIn ads, and expert education. To establish a meaningful connection with healthcare professionals, we produced a video ad featuring industry experts to communicate the benefits and effectiveness of Clinell products.
Using LinkedIn Ads, we targeted Australian hospitals, ensuring that the content reached the decision-makers and professionals who could benefit most from GAMA’s solutions. The educational campaign emphasised the importance of surface disinfection in healthcare environments and highlighted Clinell’s superior efficacy in infection control.
To further enhance brand awareness, we captured a wide audience in this initial phase of the campaign, intending to retarget these users with more specific content in the next phase.
Widespread Awareness and Long-Term Engagement
While immediate purchases were not the goal, the campaign established a strong foundation for future retargeting efforts, helping GAMA Healthcare build long-term brand awareness and educate key players in the healthcare industry.
The video ad resonated well, demonstrating the importance of infection control and the reliability of Clinell products. By establishing a strong presence in the minds of healthcare professionals, GAMA Healthcare set the stage for deeper brand loyalty, further strengthening its foothold in the Australian market.
Through a targeted combination of expert-led video content, precise LinkedIn ads, and educational outreach, GAMA Healthcare successfully built brand awareness for their Clinell product range across Australian hospitals.
This multi-layered strategy enhanced engagement with healthcare professionals, educated key industry figures about the importance of surface disinfection, and laid the groundwork for future retargeting efforts. As a result, GAMA Healthcare has strengthened its presence in Australia, positioning Clinell as a trusted solution in infection prevention.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Hockey Victoria
Industry: Government, Not-For-Profit
Services Used: Social Media Advertising, Social Media Management, Website Design & Development
Hockey Victoria is the peak governing body for the sport of hockey in Victoria. The association’s role is to service the 150 clubs and associations throughout the state.
Gama Healthcare
Industry: Healthcare
Services Used: Content Creation, Social Media Advertising
GAMA Healthcare is a leading provider of infection prevention solutions, founded by a team of medical professionals dedicated to improving patient safety worldwide.
Interface Councils
Industry: Government
Services Used: Brand Development, Content Creation, Social Media Advertising, Social Media Management
Interface Councils aim to improve the quality of life of those living in Melbourne’s outer suburbs and create the same opportunities as those living in the inner suburbs.
Barenbrug
Industry: Corporates
Services Used: Google Ads, Search Engine Optimisation, Social Media Advertising, Website Design & Development
Barenbrug is a top Australian seed company, specialising in research and development, marketing, extension and distribution of proprietary seeds for pasture, forage, cropping, turf and seed enhancement technology.
Sheen Panel Service
Industry: Automotive
Services Used: Email Marketing, Social Media Advertising, Social Media Management
Founded in 1969, Sheen Panel Service began as a single location in Bayswater and has grown into one of Victoria's leading panel beating networks.
Uniting Vic.Tas
Industry: Government, Healthcare
Services Used: Social Media Strategy & Training
Uniting Vic.Tas is the community services organisation of the Uniting Church, delivering services and programs for individuals, families and communities across Victoria and Tasmania.
NSW & ACT Primary Health Networks (PHN)
Industry: Government, Healthcare
Services Used: Google Ads, Social Media Advertising
Primary Health Networks (PHNs) are independent not-for-profit organisations that support primary healthcare through service and system level integration, commissioning of services to address identified gaps and needs in their regions, and general practice transformation.
Victoria Police
Industry: Government, Law Enforcement & Defense
Services Used: Content Creation, Social Media Advertising, Social Media Management
In October 2022, Victoria Police launched Made for More, an advertising campaign to support police recruitment. Victoria Police was looking for a digital agency partner to support the paid social media component of this campaign, including strategy, content creation, copywriting, implementation and moderation.
Friday’s Jet Skis
Industry: Adventure, Automotive
Services Used: Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Website Design & Development
Based in Port Kennedy, Friday's Sea-Doo & Can-Am is a family-owned business specialising in power sports, led by internationally renowned racing star Friday Boyce.
Dial Before You Dig
Industry: Government, Not-For-Profit
Services Used: Social Media Management
Dial Before You Dig recently rebranded and is now known as Before You Dig Australia. It is a not-for-profit member organisation comprising asset owning and non-asset owners who support their vision of zero damage, zero harm.
Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!
Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.
Understanding your brand is vital. That’s why we first start by defining your brand in terms of a Hollywood movie script. The Brand Story outlines who your customer is, what they want, why they want it and how you’re going to help them get it.
If you’re wanting to start your digital marketing strategy from scratch, or review your existing strategy, our Digital Brand Story framework might be for you!
