Barenbrug
Industry: Corporates
Services Used: Google Ads, Search Engine Optimisation, Social Media Advertising, Website Design & Development
Barenbrug is a top Australian seed company, specialising in research and development, marketing, extension and distribution of proprietary seeds for pasture, forage, cropping, turf and seed enhancement technology.
NSW & ACT Primary Health Networks (PHN)
Industry: Government, Healthcare
Services Used: Google Ads, Social Media Advertising
Primary Health Networks (PHNs) are independent not-for-profit organisations that support primary healthcare through service and system level integration, commissioning of services to address identified gaps and needs in their regions, and general practice transformation.
Friday’s Jet Skis
Industry: Adventure, Automotive
Services Used: Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Website Design & Development
Based in Port Kennedy, Friday's Sea-Doo & Can-Am is a family-owned business specialising in power sports, led by internationally renowned racing star Friday Boyce.
Wentworth Healthcare
Industry: Government, Healthcare
Services Used: Digital Strategy, Google Ads, Social Media Advertising, Social Media Management, Social Media Strategy & Training
Wentworth Healthcare was looking to upskill their team in paid social media advertising, in particular, Meta Ads, so they could deliver more effective paid ads to their audience in the Nepean Blue Mountains regions.
Tradesman Roof Racks
Industry: Adventure, Automotive
Services Used: Brand Development, Content Creation, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital.
Untapped Group (Genius Armoury)
Industry: Education, Government, Not-For-Profit
Services Used: Brand Development, Content Creation, Digital Strategy, Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
Untapped Group, together with AustCyber, was looking to launch an introductory cybersecurity course targeting young neuro-diverse individuals in Australia. Untapped came to us with their concept which required its own form of branding that would appeal to their target market.
Aston Digital is renowned for configuring and delivering outstanding Google Ads campaigns for brands, leveraging their expertise to maximise reach, engagement, and return on investment (ROI). Their approach is meticulous and data-driven, ensuring that every campaign is tailored to the specific needs and goals of the brand.
Comprehensive Market and Audience Research
The foundation of a successful Google Ad campaign lies in thorough market and audience research. Aston Digital begins by understanding the brand’s industry landscape, competitors, and target audience. This involves analysing market trends, customer behaviour, and competitor strategies. By gathering and interpreting this data, Aston Digital can identify opportunities and gaps in the market that the brand can exploit.
For example, when working with a fashion retailer, Aston Digital analysed consumer search patterns, identified peak shopping times, and monitored competitor ad strategies. This detailed research enabled them to create targeted ads that addressed the specific needs and preferences of the retailer’s target audience.
Defining Clear Objectives and KPIs
Aston Digital collaborates closely with brands to define clear objectives and key performance indicators (KPIs) for their Google Ad campaigns. Whether the goal is to increase website traffic, generate leads, boost sales, or raise brand awareness, having specific, measurable objectives is crucial. These objectives guide the entire campaign strategy and provide benchmarks for measuring success.
For a tech startup, Aston Digital set objectives such as increasing sign-ups for a new app and generating awareness about its unique features. By defining these goals upfront, they were able to craft targeted ad messages and select appropriate metrics to track the campaign’s performance.
Keyword Research and Selection
Keyword research is a critical component of Google Ad campaigns. Aston Digital uses advanced tools and techniques to identify high-performing keywords that are relevant to the brand’s products or services. They consider factors such as search volume, competition, and cost-per-click (CPC) to select keywords that offer the best potential for ROI.
For a home improvement company, Aston Digital conducted extensive keyword research to identify terms that potential customers were using to search for services like kitchen renovations and bathroom remodelling. By targeting these specific keywords, they ensured that the ads reached a highly relevant audience, driving more qualified traffic to the company’s website.
Crafting Compelling Ad Copy
The success of a Google Ad campaign heavily depends on the quality of the ad copy. Aston Digital’s team of skilled copywriters create compelling and engaging ad copy that captures attention and drives action. They focus on crafting clear, concise messages that highlight the brand’s unique selling points and include strong calls-to-action (CTAs).
For instance, when working with a travel agency, Aston Digital developed ad copy that emphasised exclusive travel deals, unique destinations, and limited-time offers. This compelling messaging enticed users to click on the ads and explore the agency’s travel packages.
Ad Extensions and Enhancements
To maximise the effectiveness of Google Ads, Aston Digital utilises ad extensions and enhancements. These features provide additional information and options to users, making the ads more informative and engaging. Common ad extensions include site link extensions, call extensions, location extensions, and review extensions.
Aston Digital helped a local restaurant chain improve their ad performance by adding location extensions that provided users with the address and directions to the nearest restaurant. This not only increased the ads’ click-through rate but also drove more foot traffic to the restaurants.
Precise Targeting and Segmentation
Effective targeting is essential for reaching the right audience with Google Ads. Aston Digital employs precise targeting and segmentation strategies to ensure that the ads are shown to users who are most likely to be interested in the brand’s offerings. This includes demographic targeting, geographic targeting, interest targeting, and behavioural targeting.
For a financial services firm, Aston Digital implemented demographic targeting to reach users based on factors such as age, income level, and occupation. This targeted approach ensured that the ads were seen by individuals who were likely to require financial planning services, leading to higher conversion rates.
Bid Management and Budget Optimisation
Managing bids and optimising budgets are crucial for maximising the ROI of Google Ad campaigns. Aston Digital uses automated bid management tools and manual adjustments to ensure that the brand’s budget is allocated efficiently across different keywords and ad groups. They continuously monitor and adjust bids to maintain a competitive edge and achieve the desired results.
Aston Digital assisted an e-commerce brand in optimising their ad spend by adjusting bids based on the performance of different product categories. By allocating more budget to high-performing categories and reducing spend on underperforming ones, they maximised the overall efficiency of the ad budget.
Continuous Monitoring and Optimisation
Aston Digital believes in the importance of continuous monitoring and optimisation to ensure sustained campaign performance. They use advanced analytics tools to track key metrics such as click-through rates (CTR), conversion rates, cost-per-conversion, and ROI. Based on these insights, they make data-driven adjustments to the campaign to improve results.
For an automotive dealership, Aston Digital set up real-time monitoring dashboards to track the performance of their Google Ad campaigns. This allowed them to quickly identify trends, address any issues, and make informed decisions to optimise the campaigns for better results.
Detailed Reporting and Insights
Transparency and communication are key aspects of Aston Digital’s service. They provide detailed reports and insights to their clients, outlining the performance of their Google Ad campaigns. These reports include metrics such as impressions, clicks, conversions, and ROI, along with actionable recommendations for further improvement.
For a healthcare provider, Aston Digital provided monthly reports that detailed the performance of their ad campaigns, highlighting areas of success and opportunities for enhancement. These insights enabled the healthcare provider to make informed decisions and continuously refine their digital marketing strategy.
Success Stories
The success stories of various clients highlight the effectiveness of Aston Digital’s Google Ad campaigns. For example, a B2B software company experienced a significant increase in lead generation and sales after partnering with Aston Digital. The comprehensive Google Ad strategy, from keyword selection to continuous optimisation, helped the company reach its target audience more effectively and achieve its business goals.
Another example is a real estate agency that saw a substantial increase in property inquiries and viewings through Aston Digital’s targeted Google Ad campaigns. By focusing on precise targeting and compelling ad copy, the agency was able to attract more qualified leads and convert them into clients.
Tailored Solutions for Unique Challenges
Aston Digital understands that each brand has unique challenges and goals. They provide customised Google Ad solutions that address these specific needs, whether it’s launching a new product, entering a new market, or increasing brand awareness. This personalised approach ensures that each brand receives the attention and expertise necessary to succeed.
Conclusion
Aston Digital’s expertise in configuring and delivering Google Ad campaigns has proven to be invaluable for brands looking to enhance their digital presence and achieve their marketing goals. Their comprehensive approach, from thorough market research and strategic planning to high-quality ad creation and continuous optimisation, ensures that each Google Ad campaign delivers maximum impact. By leveraging the latest tools and techniques, Aston Digital continues to drive success for brands, helping them connect with their target audience in meaningful ways and achieve long-term growth.
In conclusion, Aston Digital’s holistic and data-driven Google Ad strategies have not only elevated the online presence of brands but also ensured sustained engagement and business growth. Their tailored solutions and commitment to excellence make them a trusted partner for brands aiming to navigate the complexities of Google Ads in today’s competitive landscape.