• Our Work

Untapped Group (Genius Armoury)

Untapped Group (Genius Armoury)

Industry: Government and not-for-profit 

Services Used: Website Development, Social Media Management, Social Media Advertising, Email Marketing, CRM

Platform: WordPress, Facebook, LinkedIn, X (formerly Twitter), Active Campaign

Untapped comprises a network of autism professionals, recruiters, software developers, training providers, researchers and workplace consultants, all passionate about neurodiversity inclusion.

Untapped is passionate about identifying commercially-compelling opportunities in organisations for neurodiverse teams and uncovering extraordinary individuals to form those teams.

  • The Challenge

Neurodiverse-friendly branding

The Untapped Group, together with AustCyber, was looking to launch an introductory cybersecurity course targeting young neurodiverse individuals in Australia. Untapped came to us with their concept which required its own form of branding that would appeal to their target market. Their need was brand development, a website skinned with the new branding, social media management to help build a community, social media advertising to build brand awareness and email marketing to communicate to interested and registered participants.

  • The Challenge

Neurodiverse-friendly branding

The Untapped Group, together with AustCyber, was looking to launch an introductory cybersecurity course targeting young neurodiverse individuals in Australia. Untapped came to us with their concept which required its own form of branding that would appeal to their target market. Their need was brand development, a website skinned with the new branding, social media management to help build a community, social media advertising to build brand awareness and email marketing to communicate to interested and registered participants.

  • The Strategy

Cybersecurity Guardians

In order to make this cybersecurity course appealing to young neurodiverse individuals, we put our heads together to develop a concept that made this course look and feel like a video game; a fun logo, graphics, typography and language. Genius Armoury was born - cybersecurity guardians saving the world from security breaches online.

This new branding helped inform Genius Armoury’s website which directed users to a portal to complete the online course. This was then promoted across a number of channels including Facebook, LinkedIn, Twitter and email marketing targeting not only neurodiverse individuals, but educational institutions, prospective employers and other program partners.

  • The Strategy

Cybersecurity Guardians

In order to make this cybersecurity course appealing to young neurodiverse individuals, we put our heads together to develop a concept that made this course look and feel like a video game; a fun logo, graphics, typography and language. Genius Armoury was born - cybersecurity guardians saving the world from security breaches online.

This new branding helped inform Genius Armoury’s website which directed users to a portal to complete the online course. This was then promoted across a number of channels including Facebook, LinkedIn, Twitter and email marketing targeting not only neurodiverse individuals, but educational institutions, prospective employers and other program partners.

  • The Result

Winner: Player 1

Genius Armoury received an abundance of interest from neurodiverse individuals, and their parents. So much so, that the course was opened up to international markets including the United States. 

Their website was able to attract and convert users to register and complete the course, supported by the social media channels building strong brand awareness. Email marketing helped to strengthen the relationship with participants who were eager to learn more.

The project has since expanded into other markets including High Schools, Veterans and Returning Workers. 

Genius Armoury is helping organisations realise untapped talent.

Genius Armoury has helped grow the number of neurodiverse individuals exploring a new career path in cybersecurity and introduced them to opportunities for further studies and real-world experience with well-known companies.

Some of our favorite projects

Some of our favourite projects

  • hockingstuart Armadale

    Hocking Stuart is one of Melbourne’s premier Real Estate Agencies.

  • Outlaw 4×4

    Outlaw 4×4 is one of the most innovative names in the Australian diesel 4×4 performance market.

  • Eltham Chamber of Commerce

    Eltham Chamber of Commerce and Industry (ECCI) is a pro business association working to nurture, support and assist local businesses in the Eltham area.

  • vicpol

    Victoria Police

    Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements.

  • 614_1222 - DrClosed_2400x2400-v22 (1)

    Wentworth Healthcare

    Wentworth Healthcare was looking to upskill their team in paid social media advertising, in particular, Meta Ads, so they could deliver more effective paid ads to their audience in the Nepean Blue Mountains regions.

  • metcash linkedin

    Metcash

    As one of the largest retail groups in Australia, Metcash Australia aimed to initiate a more open dialogue with stakeholders, extending communication to shareholders, analysts, governments, and customers.

  • Untapped Group (Genius Armoury)

    The Untapped Group, together with AustCyber, was looking to launch an introductory cybersecurity course targeting young neurodiverse individuals in Australia. Untapped came to us with their concept which required its own form of branding that would appeal to their target market.

  • Tradesman Roof Racks

    With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital.

  • Screenshot 2024-02-14 150031

    Teoma Group

    Teoma wanted to create a fresh and professional online presence that showcases their history, purpose and expertise in their field. The website needed to serve as a resource for information, education, and recruitment, while also conveying Teoma's values of diversity, professionalism and family-friendliness.

  • Phebra

    Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements.

Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!

Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.

Understanding your brand is vital. That’s why we first start by defining your brand in terms of a Hollywood movie script. The Brand Story outlines who your customer is, what they want, why they want it and how you’re going to help them get it. 

If you’re wanting to start your digital marketing strategy from scratch, or review your existing strategy, our Digital Brand Story framework might be for you!