Hockey Victoria
Hockey Victoria
Industry: Government, Not-For-Profit
Services Used: Social Media Advertising, Social Media Management, Website Design & Development
Platform: Facebook, Instagram, LinkedIn, Twitter/X
Hockey Victoria is the peak governing body for the sport of hockey in Victoria. The association’s role is to service the 150 clubs and associations throughout the state.
Hockey Victoria’s key service areas include club development, elite performance and athlete development, competitions & events management, game development, and membership services.
Fielding New Members: A Game Plan for Inclusion and Growth
With Hockey Victoria’s membership sign up date fast approaching they approached Aston Digital to develop a campaign with the goal of increasing membership renewal and new membership sign ups whilst also promoting their key messages of inclusion and diversity.
Fielding New Members: A Game Plan for Inclusion and Growth
With Hockey Victoria’s membership sign up date fast approaching they approached Aston Digital to develop a campaign with the goal of increasing membership renewal and new membership sign ups whilst also promoting their key messages of inclusion and diversity.
#HockeyIs: A Campaign to Share the Passion and Grow the Game
The clear objective of this campaign was to reach out to all existing members as well as potential new members using a recurring and recognisable style of content across Facebook, Instagram and Twitter. It needed to be dynamic enough to engage current members while also appealing to a broader audience, creating a larger target group.
The strategy centred on evoking emotion, not just among hockey players but also parents, prospective players and officials. We invited them to share what hockey means to them using the hashtag #HockeyIs. The campaign kicked off with organic content encouraging people to share their stories, alongside a link to the membership sign-up page. To further engage the community, we built a live feed on the Hockey Victoria website to showcase all the responses.
#HockeyIs: A Campaign to Share the Passion and Grow the Game
The clear objective of this campaign was to reach out to all existing members as well as potential new members using a recurring and recognisable style of content across Facebook, Instagram and Twitter. It needed to be dynamic enough to engage current members while also appealing to a broader audience, creating a larger target group.
The strategy centred on evoking emotion, not just among hockey players but also parents, prospective players and officials. We invited them to share what hockey means to them using the hashtag #HockeyIs. The campaign kicked off with organic content encouraging people to share their stories, alongside a link to the membership sign-up page. To further engage the community, we built a live feed on the Hockey Victoria website to showcase all the responses.
#HockeyIs Drives Likes and Membership to New Heights
At the end of the campaign period Hockey Victoria’s Facebook Page Likes had jumped 20% to over 5,000 in total. Furthermore, Hockey Victoria’s total membership numbers were up by 4,000 sign ups compared to the previous year.
The campaign aimed to engage both current and potential members through dynamic, recognisable content on Facebook, Instagram and Twitter, using the hashtag #HockeyIs to evoke emotional responses.
It successfully increased Hockey Victoria’s Facebook Page Likes by 20% and boosted total membership by 4,000 sign-ups compared to the previous year.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Hockey Victoria
Industry: Government, Not-For-Profit
Services Used: Social Media Advertising, Social Media Management, Website Design & Development
Hockey Victoria is the peak governing body for the sport of hockey in Victoria. The association’s role is to service the 150 clubs and associations throughout the state.
Gama Healthcare
Industry: Healthcare
Services Used: Content Creation, Social Media Advertising
GAMA Healthcare is a leading provider of infection prevention solutions, founded by a team of medical professionals dedicated to improving patient safety worldwide.
Interface Councils
Industry: Government
Services Used: Brand Development, Content Creation, Social Media Advertising, Social Media Management
Interface Councils aim to improve the quality of life of those living in Melbourne’s outer suburbs and create the same opportunities as those living in the inner suburbs.
Barenbrug
Industry: Corporates
Services Used: Google Ads, Search Engine Optimisation, Social Media Advertising, Website Design & Development
Barenbrug is a top Australian seed company, specialising in research and development, marketing, extension and distribution of proprietary seeds for pasture, forage, cropping, turf and seed enhancement technology.
Sheen Panel Service
Industry: Automotive
Services Used: Email Marketing, Social Media Advertising, Social Media Management
Founded in 1969, Sheen Panel Service began as a single location in Bayswater and has grown into one of Victoria's leading panel beating networks.
Uniting Vic.Tas
Industry: Government, Healthcare
Services Used: Social Media Strategy & Training
Uniting Vic.Tas is the community services organisation of the Uniting Church, delivering services and programs for individuals, families and communities across Victoria and Tasmania.
NSW & ACT Primary Health Networks (PHN)
Industry: Government, Healthcare
Services Used: Google Ads, Social Media Advertising
Primary Health Networks (PHNs) are independent not-for-profit organisations that support primary healthcare through service and system level integration, commissioning of services to address identified gaps and needs in their regions, and general practice transformation.
Victoria Police
Industry: Government, Law Enforcement & Defense
Services Used: Content Creation, Social Media Advertising, Social Media Management
In October 2022, Victoria Police launched Made for More, an advertising campaign to support police recruitment. Victoria Police was looking for a digital agency partner to support the paid social media component of this campaign, including strategy, content creation, copywriting, implementation and moderation.
Friday’s Jet Skis
Industry: Adventure, Automotive
Services Used: Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Website Design & Development
Based in Port Kennedy, Friday's Sea-Doo & Can-Am is a family-owned business specialising in power sports, led by internationally renowned racing star Friday Boyce.
Dial Before You Dig
Industry: Government, Not-For-Profit
Services Used: Social Media Management
Dial Before You Dig recently rebranded and is now known as Before You Dig Australia. It is a not-for-profit member organisation comprising asset owning and non-asset owners who support their vision of zero damage, zero harm.
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