Interface Councils
Interface Councils
Industry: Government
Services Used: Brand Development, Content Creation, Social Media Advertising, Social Media Management
Platform: Facebook, Instagram, LinkedIn, Twitter/X
Interface Councils aim to improve the quality of life of those living in Melbourne’s outer suburbs and create the same opportunities as those living in the inner suburbs.
Interface Councils represents a group of ten councils that form a ring around Melbourne, including Cardinia Shire Council, Hume City Council, Melton Shire Council, Mornington Peninsula Shire, Nillumbik Shire Council, Whittlesea City Council, Wyndham City Council, Shire of Yarra Ranges, City of Casey and Mitchell Shire Council.
Driving Change Beyond the City Limits
In the lead up to the 2018 Victorian State Election, Interface Councils aimed to drive action for improved outcomes in Melbourne's outer suburbs. Historically, state governments lacked a clear and comprehensive policy addressing the social, economic, and environmental challenges in these areas.
Interface Councils aimed to raise awareness among residents about their initiatives, encouraging engagement through both traditional and online platforms. To support the online aspect of the campaign, crisis management consultants Socom, in collaboration with Aston Digital, were engaged to help drive its digital marketing strategy and outreach.
Driving Change Beyond the City Limits
In the lead up to the 2018 Victorian State Election, Interface Councils aimed to drive action for improved outcomes in Melbourne's outer suburbs. Historically, state governments lacked a clear and comprehensive policy addressing the social, economic, and environmental challenges in these areas.
Interface Councils aimed to raise awareness among residents about their initiatives, encouraging engagement through both traditional and online platforms. To support the online aspect of the campaign, crisis management consultants Socom, in collaboration with Aston Digital, were engaged to help drive its digital marketing strategy and outreach.
‘The Liveability Project’
A central element of the election campaign was the creation of The Liveability Project, which addressed the key challenges to liveability in Melbourne’s outer suburbs. Developed as a distinct brand from Interface Councils, The Liveability Project served as a platform to collect personal stories from residents in these areas.
Aston Digital was responsible for building The Liveability Project’s brand identity, including logo design, and establishing its presence on social media platforms such as Facebook, Instagram, LinkedIn, and X (formerly Twitter).
Aston Digital also developed a customer journey that attracted interface residents through paid social media ads, engaged them through organic content, and guided them to visit the website to support the campaign’s initiatives. This strategy was implemented in the three months leading up to the election.
‘The Liveability Project’
A central element of the election campaign was the creation of The Liveability Project, which addressed the key challenges to liveability in Melbourne’s outer suburbs. Developed as a distinct brand from Interface Councils, The Liveability Project served as a platform to collect personal stories from residents in these areas.
Aston Digital was responsible for building The Liveability Project’s brand identity, including logo design, and establishing its presence on social media platforms such as Facebook, Instagram, LinkedIn, and X (formerly Twitter).
Aston Digital also developed a customer journey that attracted interface residents through paid social media ads, engaged them through organic content, and guided them to visit the website to support the campaign’s initiatives. This strategy was implemented in the three months leading up to the election.
Growing a Following through Digital Storytelling
The paid advertising strategy significantly boosted interest in the campaign among interface residents, leading to an average monthly follower growth of 39%. By sharing real-life stories from residents in the outer suburbs, the campaign fostered a deeper connection with the audience, helping them resonate with the initiatives promoted by Interface Councils. This approach also encouraged more residents to share their stories, further shaping the direction of the overall election campaign.
Paid advertising helped drive immediate campaign interest among interface residents, achieving an average monthly follower growth of 39%.
By featuring real-life stories from outer suburbs, the campaign strengthened audience connections and encouraged more residents to contribute their experiences, influencing the direction of the election campaign.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Hockey Victoria
Industry: Government, Not-For-Profit
Services Used: Social Media Advertising, Social Media Management, Website Design & Development
Hockey Victoria is the peak governing body for the sport of hockey in Victoria. The association’s role is to service the 150 clubs and associations throughout the state.
Gama Healthcare
Industry: Healthcare
Services Used: Content Creation, Social Media Advertising
GAMA Healthcare is a leading provider of infection prevention solutions, founded by a team of medical professionals dedicated to improving patient safety worldwide.
Interface Councils
Industry: Government
Services Used: Brand Development, Content Creation, Social Media Advertising, Social Media Management
Interface Councils aim to improve the quality of life of those living in Melbourne’s outer suburbs and create the same opportunities as those living in the inner suburbs.
Barenbrug
Industry: Corporates
Services Used: Google Ads, Search Engine Optimisation, Social Media Advertising, Website Design & Development
Barenbrug is a top Australian seed company, specialising in research and development, marketing, extension and distribution of proprietary seeds for pasture, forage, cropping, turf and seed enhancement technology.
Sheen Panel Service
Industry: Automotive
Services Used: Email Marketing, Social Media Advertising, Social Media Management
Founded in 1969, Sheen Panel Service began as a single location in Bayswater and has grown into one of Victoria's leading panel beating networks.
Uniting Vic.Tas
Industry: Government, Healthcare
Services Used: Social Media Strategy & Training
Uniting Vic.Tas is the community services organisation of the Uniting Church, delivering services and programs for individuals, families and communities across Victoria and Tasmania.
NSW & ACT Primary Health Networks (PHN)
Industry: Government, Healthcare
Services Used: Google Ads, Social Media Advertising
Primary Health Networks (PHNs) are independent not-for-profit organisations that support primary healthcare through service and system level integration, commissioning of services to address identified gaps and needs in their regions, and general practice transformation.
Victoria Police
Industry: Government, Law Enforcement & Defense
Services Used: Content Creation, Social Media Advertising, Social Media Management
In October 2022, Victoria Police launched Made for More, an advertising campaign to support police recruitment. Victoria Police was looking for a digital agency partner to support the paid social media component of this campaign, including strategy, content creation, copywriting, implementation and moderation.
Friday’s Jet Skis
Industry: Adventure, Automotive
Services Used: Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Website Design & Development
Based in Port Kennedy, Friday's Sea-Doo & Can-Am is a family-owned business specialising in power sports, led by internationally renowned racing star Friday Boyce.
Dial Before You Dig
Industry: Government, Not-For-Profit
Services Used: Social Media Management
Dial Before You Dig recently rebranded and is now known as Before You Dig Australia. It is a not-for-profit member organisation comprising asset owning and non-asset owners who support their vision of zero damage, zero harm.
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