Digital Marketing for Government
Digital Marketing for Government
When it comes to digital marketing for government agencies, it’s important to find an agency who understands the nuances of working with the public sector such as risk management, marketing to CALD audiences, tight deadlines and complex approval processes. Aston Digital has been working with local, state and federal governments across Australia for over 12 years so we are well adept to the requirements of government agencies.
Our experience working with Government
Our experience with government agencies includes everything from social media strategy, social media management, social media advertising, social media training and content creation. We’ve worked with a number of government agencies such as:
- Victoria Police (VIC)
- Health Issues Centre (VIC)
- Mental Health Coordinating Council (VIC)
- Nepean Blue Mountains Pharmacy Health Network (NSW)
- Translink (QLD)
- AustCyber (Federal)
- Australian Federal Police (Federal)
Why work with us?
Social Media Strategy has been a core service of ours since 2012. Fun fact: We used to be known as Aston Social!
We’ll help you reach your targets
KPIs are the focal point of our digital marketing strategies. We’re always striving to meet the expectations of your department.
We live for detail
Our reporting system offers valuable insights into how your campaigns are performing, the audiences who are engaging with them and competitor analysis.
No one understands the “blue brands” like we do
We are well aligned with professional and corporate businesses in industries including government, not-for-profit, law enforcement, healthcare, automotive, civil construction, adventure and lifestyle.
Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!
Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.
Understanding your brand is vital. That’s why we first start by defining your brand in terms of a Hollywood movie script. The Brand Story outlines who your customer is, what they want, why they want it and how you’re going to help them get it.
If you’re wanting to start your digital marketing strategy from scratch, or review your existing strategy, our Digital Brand Story framework might be for you!
