Digital Marketing Strategy Modules

We develop Digital Marketing Strategies in a series of Modules. Each Module is priced individually and can be purchased singularly to meet your needs. The Modules are as follows:

  1. Website Development – $650
  2. SEO – $450
  3. Google Ads – $400
  4. Social Media Marketing – $600
  5. Social Media Advertising – $550
  6. Social Media Training – $400
  7. Email Marketing – $400
  8. Content Production – $500

The resultant document you receive is structured into a series of chapters. These chapters are as follows:

  1. Business Overview
  2. Business Objectives
  3. Product or Service Being Sold
  4. Customer Definition
  5. Modules Inclusions (see above)
  6. Investment Profile

All the inclusions for each module are outlined below.

WEBSITE DEVELOPMENT

Inclusions

Website Objectives

  • Defining what it is you are wanting to achieve with your website, eg. sales, registrations, education, etc.

Technology & Domain Name

  • Review of technology most suitable to achieve your website objectives.
  • Securing your desired domain name.

Base Sitemap

  • Development of the sitemap for your new website with all required pages and how they link together.

Key Functional Requirements

  • Listing all of the back-end and front-end functions the website required to fulfill for visitors, customers and administrators.

Key Technical Requirements

  • Listing all of the technical requirements of the website and supporting infrastructure to fulfill.

SEARCH ENGINE OPTIMISATION

Inclusions

Search Traffic Needs

  • Defining the types of visitors you want to have on your site and how you’re going to attain them.

Keyword Selection

  • Keyword research and mapping.

Current Site Audit

  • An audit of current website performance and recommendations for areas of improvement.

GOOGLE ADS

Inclusions

Google Ads Traffic Needs

  • Defining your objectives for advertising on Google Ads.
  • Determining the most appropriate ad types.

Key Phrase Selection & Competitiveness

  • Breakdown of keywords and phrases to target.
  • Detail cost-per-click and competitiveness for your targeted location.

Media Budget

  • Budget recommendations to achieve your desired objectives.

Traffic Metrics

  • Setting metrics and KPIs to ensure your campaign is on track to deliver results.

SOCIAL MEDIA MANAGEMENT

Inclusions

Target Audience Definition

  • Defining what your key customer(s) looks like and how they behave online.

Platform Selection

  • A review of the social media channels best suited to your brand and that will reach your target audience above.

Content Pillars & Post Frequency

  • Ideation of the types of content that will be posted and how often.

Content Requirements

  • Determining what is required in order to create your content.

Community Management

  • An action plan for managing community engagement on your social media channels.

SOCIAL MEDIA ADVERTISING

Inclusions

Advertising Objectives

  • A review of what it is you’re trying to achieve with paid campaigns, eg. website traffic, brand awareness, etc.

Advertising Target Audience

  • Defining who you want to reach with your paid campaign, based on your objective(s) above.

Platform Selection

  • Determining which paid social media channels will enable you to reach your target audience.

Advert Type Selection

  • Mapping out the types of content that will be used in your paid campaigns, eg. video, display, etc.

Media Budget

  • A recommended advertising budget that will help realistically achieve your desired results.

SOCIAL MEDIA TRAINING

Inclusions

Learning Objectives

  • Determining what skills you are wanting to get out of the session.

Curriculum Structure

  • Setting the structure of the training course and the topics to cover.

Delivery Plan

  • Mapping out the best way for the course will be delivered to you and your/team.
  • Determine course location.

EMAIL MARKETING

Inclusions

Communication Plan

  • Email list types
  • Mapping out the types of communications that will be sent out and frequency.
  • Automation plan

Publication Timetable

  • Develop an email marketing content calendar with publication schedule.

Content Sources

  • Determining where content will be coming from for each publication and how it will be obtained.

CONTENT PRODUCTION

Inclusions

Content Purpose & Use

  • Defining why content is required and where it will be applicated.

Media Required

  • Planning the types of content to be produced, eg. photos, video formats, etc.

Location Requirements

  • Planning the location(s) for the content production and access requirements, costs, etc.

Props

  • A breakdown of the props required for the content production and how they will be supplied.

Models or Actors?

  • Definition of models vs actors.
  • Determining which type is most appropriate for the content production and how talent will be acquired.

Equipment Required

  • A breakdown of the equipment required to conduct the shoot.

Shot List

  • A draft shot list for the content production shoot that can be provided to the shoot Director.