Get on the First Page of Google With Ads
Get on the First Page of Google
Why Google AdWords Are A Must!
AdWords, now known as Google Ads, are widely recognised as one of the top tools for lead generation in the digital world. When configured correctly, Google Ads can deliver highly targeted leads directly to your website.
Is your business looking to:
- Increase the number of users visiting your website?
- Increase your lead count?
- Increase conversions on your website and grow sales?
- Increase general brand awareness?
- All of the above?
What Does Our AdWords Agency Do?
Our AdWords Service
AdWords Agency in Melbourne
Google AdWords can be tricky to get right. Let our team of experts manage it for you and maximise your ROI.
At Aston Digital, we live and breathe Google Ads! Our agency can place paid ads targeting your desired audience across all Google Ads formats including: Google Search, Display, Video (YouTube), Performance Max, Shopping, Gmail, App and Local Services.
Google Ads Case Study
Aston Digital has worked with ETP Engine Parts for over 10 years.
As part of their broader Digital Marketing Strategy, we’ve managed and optimised their Google Ad Campaigns, helping to increase their sales every year.
Frequently Asked Questions: AdWords Agency
Specialised Knowledge and Skill: Agencies like us have a team of experts who stay up-to-date with industry trends and best practices. Our expertise ensures your campaigns achieve maximum results.
Time Management: Handling Google Ad campaigns consume significant time and effort. Partnering with an agency, like Aston Digital, allows you to delegate this task, freeing up your resources to concentrate on core business activities.
Enhanced ROI: Agencies leverage sophisticated tools and strategies to enhance your ad performance, resulting in greater profitability for your advertising investments.
Google AdWords, now known as Google Ads, can be perceived as expensive due to several factors. Firstly, the cost of advertising on Google Ads is significantly influenced by the competitiveness of your industry. In highly competitive sectors, keywords are often bid up, driving up the cost per click (CPC). Therefore, if you’re in a field with many advertisers, your bids will likely be higher to secure visibility.
Additionally, the quality of your ads and landing pages plays a crucial role in determining costs. Google uses a system called Quality Score to evaluate the relevance and quality of your ads. A higher Quality Score can reduce your CPC, but achieving this requires optimising your ad copy, keywords, and landing page experience. Consequently, businesses that invest in high-quality content and a well-optimised user experience may see more favourable costs.
Moreover, the bidding system itself can contribute to higher expenses. Google Ads operates on an auction basis, where advertisers bid for ad placements. If many businesses are bidding on the same keywords, the competition increases, which can drive up costs.
Another important factor is the level of targeting and customisation available. Google Ads allows for highly specific audience targeting, including location, demographics, and interests. While this precision can improve campaign effectiveness, it often comes with a higher price tag.
In summary, Google Ads can be expensive due to industry competition, the need for high-quality ads, and the auction-based bidding system. To manage costs effectively, consider working with a Google Ads agency, which can help optimise your campaigns and achieve better results within your budget.
As a bare minimum, we don’t take on projects with a media budget below $1,000 per month. We cannot deliver you any value with a media spend sub $1,000.
Google AdWords, now known as Google Ads, and SEO (Search Engine Optimisation) are both crucial for online marketing, but they operate differently.
Firstly, Google Ads is a paid advertising platform. It allows businesses to create ads that appear on Google search results and across Google’s network. You pay for these ads based on clicks or impressions. Consequently, results from Google Ads can be seen almost immediately once your campaign is active. This immediate visibility is one of its main advantages.
In contrast, SEO focuses on improving your website’s organic search rankings. By optimising content, keywords, and site structure, you aim to improve your visibility in search engine results without direct payment for placements. SEO requires time and consistent effort, and results generally take longer to manifest. However, once you achieve high rankings, the traffic generated is usually free.
Moreover, Google Ads provides detailed metrics and control over your budget and targeting options. This allows for precise adjustments and immediate feedback. On the other hand, SEO involves ongoing adjustments based on changing algorithms and competitive landscape.
In summary, Google Ads offers quick, controlled visibility with a direct cost, while SEO provides a longer-term, cost-effective strategy for organic search traffic. Combining both approaches can often yield the best results, leveraging the strengths of each method for comprehensive online marketing.
Google Ads offers several types of advertising formats to suit different needs.
Firstly, Search Ads appear on Google’s search results pages. They show up when users search for specific keywords related to your business.
Secondly, Display Ads appear on websites and apps within the Google Display Network. These ads can be images, videos, or interactive formats.
Thirdly, Video Ads run on YouTube and other video partner sites. They can be skippable or non-skippable, and they help engage viewers with compelling content.
Additionally, Shopping Ads are used by e-commerce businesses. They showcase product images, prices, and store names directly in Google search results.
Another type is App Promotion Ads. These ads help drive installations or engagement for mobile apps across Google’s platforms.
Finally, Local Ads target users who are searching for local services or businesses. They help drive foot traffic to physical locations.
In summary, Google Ads provides various formats, including Search, Display, Video, Shopping, App Promotion, and Local Ads. Each type serves a different purpose and can be tailored to meet specific advertising goals
Using Google Ads offers several benefits for businesses. Firstly, it provides immediate brand visibility on Google’s search results and partner sites. As soon as your campaign is live, your ads can start appearing to potential customers.
Secondly, Google Ads offers targeted advertising. You can select specific keywords, demographics, and locations to reach the right audience. This precise targeting ensures that your ads are seen by people who are most likely to be interested in your products or services.
Additionally, Google Ads allows for flexible budgeting. You can set daily or monthly budgets to control spending, and adjust them based on performance. This flexibility helps manage costs effectively.
Another benefit is detailed performance tracking. Google Ads provides metrics like clicks, impressions, and conversions. This data helps you analyse the effectiveness of your campaigns and make informed adjustments.
Moreover, using a Google Ads agency can enhance your results. Experts can optimise your campaigns, improve targeting, and refine ad strategies. Their expertise ensures that your ads achieve better performance and a higher return on investment.
In summary, Google Ads provides immediate visibility, targeted advertising, flexible budgeting, and detailed performance tracking. Working with a Google Ads agency can further maximise these benefits and improve your overall advertising strategy.
Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to create and run ads that appear on Google’s search engine results pages (SERPs) and other Google properties. These are displayed to potential customers who are actively searching for related products or services on Google’s search engine or browsing content on websites within Google’s extensive network.
Google AdWords, now known as Google Ads, is a paid advertising platform. It operates on a pay-per-click (PPC) model, meaning you pay each time someone clicks on your ad. While creating a Google Ads account and setting up a campaign is free, the actual advertising costs are incurred based on your budget and bid strategy.
You can set daily or monthly budgets to control your spending, but keep in mind that the cost of advertising depends on factors like keyword competition and ad quality. Therefore, while there are no initial fees to start, you will incur charges based on the performance of your ads and your chosen budget.
Yes, AdWords and Google Ads refer to the same service, but there’s a bit of history to understand. Initially, Google AdWords was the name of Google’s online advertising platform, which launched in 2000. This service allowed businesses to create ads that would appear in Google search results and across the Google Display Network.
However, in July 2018, Google rebranded AdWords as Google Ads. This change was more than just a new name; it reflected the expanded capabilities and scope of the platform. With Google Ads, the focus shifted from merely keyword-based search advertising to a more comprehensive suite of advertising solutions that includes display ads, video ads, and app promotions.
Furthermore, the rebranding aimed to simplify the advertising experience for users. While AdWords primarily focused on search advertising, Google Ads encompasses a broader range of ad formats and targeting options. This rebranding was intended to provide a clearer and more unified platform for advertisers to manage their campaigns across Google’s diverse advertising network.
In addition, Google Ads offers enhanced tools and features, including improved analytics and performance tracking, which help businesses optimise their advertising strategies. As a result, advertisers can achieve better results with more efficient budget allocation and refined targeting.
In summary, while AdWords and Google Ads essentially refer to the same platform, the latter represents an evolution of the service with expanded features and capabilities. If you’re looking to navigate the updated Google Ads platform effectively, partnering with a Google Ads agency , like Aston Digital, can provide valuable expertise and support.
All digital advertising is linear – the more money you put in, the more results you get out. In saying that, there are a number of factors that come into play. These include the size of your target audience, your campaign objective and the content you have.
Working with a Google Ads agency can help optimise your spend by providing expert insights and strategic adjustments. To make your google ads investment worthwhile, we suggest a minimum budget of $2,000 over a one-month period.
We understand that every case is different. Get Your Digital Marketing Strategy to find the most suitable budget and approach to Google Ads, based on your goals.
We strongly recommend having an “always on” Google Ads campaign running to build consistent momentum and market awareness throughout the year. Having your ads continuously active ensures that your business remains visible to potential customers at all times. Customers are always on, so why shouldn’t you be?
An “always on” campaign helps you maintain a steady flow of traffic and keeps your brand top-of-mind for consumers. Additionally, it allows you to gather ongoing data, which can be used to refine and optimise your ads for better performance over time.
Ultimately, being continuously active in your advertising strategy ensures you capitalise on every opportunity and stay ahead of the competition. Investing in an “always on” campaign aligns with the constant engagement of your target audience and maximises your advertising impact.
Let’s Get Your Google Ads Live!
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Why work with us?
Aston Digital is a leading AdWords Agency in Melbourne
Let’s grow your business, together
We’ll become an extension of your team, aspiring to achieve your business goals. Your success becomes our success.
We’re results driven!
Our in-depth reporting of your Google Ads performance keeps us focussed on delivering results.
No one understands the “blue brands” like we do
We are well aligned with professional and corporate businesses in industries including government, not-for-profit, law enforcement, healthcare, automotive, civil construction, adventure and lifestyle.
Want to increase your visibility and attract more web traffic?
Your business deserves attention and engagement. Google Ads places your brand where your audience is searching – at the top of search results and across the web. This is where your offerings meet potential customers in their moment of need.
We analyse your business goals and target audience. Then, we create a strategic Google Ads campaign to highlight your unique selling points and drive traffic.
Whether you’re launching a new product, promoting a special offer, or enhancing your online presence, our tailored approach ensures your message reaches the right people. Ready to boost your visibility and achieve measurable results? Let’s get started!
