Yes, AdWords and Google Ads refer to the same service, but there’s a bit of history to understand. Initially, Google AdWords was the name of Google’s online advertising platform, which launched in 2000. This service allowed businesses to create ads that would appear in Google search results and across the Google Display Network.

However, in July 2018, Google rebranded AdWords as Google Ads. This change was more than just a new name; it reflected the expanded capabilities and scope of the platform. With Google Ads, the focus shifted from merely keyword-based search advertising to a more comprehensive suite of advertising solutions that includes display ads, video ads, and app promotions.

Furthermore, the rebranding aimed to simplify the advertising experience for users. While AdWords primarily focused on search advertising, Google Ads encompasses a broader range of ad formats and targeting options. This rebranding was intended to provide a clearer and more unified platform for advertisers to manage their campaigns across Google’s diverse advertising network.

In addition, Google Ads offers enhanced tools and features, including improved analytics and performance tracking, which help businesses optimise their advertising strategies. As a result, advertisers can achieve better results with more efficient budget allocation and refined targeting.

In summary, while AdWords and Google Ads essentially refer to the same platform, the latter represents an evolution of the service with expanded features and capabilities. If you’re looking to navigate the updated Google Ads platform effectively, partnering with a Google Ads agency , like Aston Digital, can provide valuable expertise and support.

Specialised Knowledge and Skill: Agencies like us have a team of experts who stay up-to-date with industry trends and best practices. Our expertise ensures your campaigns achieve maximum results.

Time Management: Handling Google Ad campaigns consume significant time and effort. Partnering with an agency, like Aston Digital, allows you to delegate this task, freeing up your resources to concentrate on core business activities.

Enhanced ROI: Agencies leverage sophisticated tools and strategies to enhance your ad performance, resulting in greater profitability for your advertising investments.

Google Ads offers several types of advertising formats to suit different needs.

Firstly, Search Ads appear on Google’s search results pages. They show up when users search for specific keywords related to your business.

Secondly, Display Ads appear on websites and apps within the Google Display Network. These ads can be images, videos, or interactive formats.

Thirdly, Video Ads run on YouTube and other video partner sites. They can be skippable or non-skippable, and they help engage viewers with compelling content.

Additionally, Shopping Ads are used by e-commerce businesses. They showcase product images, prices, and store names directly in Google search results.

Another type is App Promotion Ads. These ads help drive installations or engagement for mobile apps across Google’s platforms.

Finally, Local Ads target users who are searching for local services or businesses. They help drive foot traffic to physical locations.

In summary, Google Ads provides various formats, including Search, Display, Video, Shopping, App Promotion, and Local Ads. Each type serves a different purpose and can be tailored to meet specific advertising goals

Using Google Ads offers several benefits for businesses. Firstly, it provides immediate brand visibility on Google’s search results and partner sites. As soon as your campaign is live, your ads can start appearing to potential customers.

Secondly, Google Ads offers targeted advertising. You can select specific keywords, demographics, and locations to reach the right audience. This precise targeting ensures that your ads are seen by people who are most likely to be interested in your products or services.

Additionally, Google Ads allows for flexible budgeting. You can set daily or monthly budgets to control spending, and adjust them based on performance. This flexibility helps manage costs effectively.

Another benefit is detailed performance tracking. Google Ads provides metrics like clicks, impressions, and conversions. This data helps you analyse the effectiveness of your campaigns and make informed adjustments.

Moreover, using a Google Ads agency can enhance your results. Experts can optimise your campaigns, improve targeting, and refine ad strategies. Their expertise ensures that your ads achieve better performance and a higher return on investment.

In summary, Google Ads provides immediate visibility, targeted advertising, flexible budgeting, and detailed performance tracking. Working with a Google Ads agency can further maximise these benefits and improve your overall advertising strategy.

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to create and run ads that appear on Google’s search engine results pages (SERPs) and other Google properties. These are displayed to potential customers who are actively searching for related products or services on Google’s search engine or browsing content on websites within Google’s extensive network.

We strongly recommend having an “always on” Google Ads campaign running to build consistent momentum and market awareness throughout the year. Having your ads continuously active ensures that your business remains visible to potential customers at all times. Customers are always on, so why shouldn’t you be?

An “always on” campaign helps you maintain a steady flow of traffic and keeps your brand top-of-mind for consumers. Additionally, it allows you to gather ongoing data, which can be used to refine and optimise your ads for better performance over time.

Ultimately, being continuously active in your advertising strategy ensures you capitalise on every opportunity and stay ahead of the competition. Investing in an “always on” campaign aligns with the constant engagement of your target audience and maximises your advertising impact.

All digital advertising is linear – the more money you put in, the more results you get out. In saying that, there are a number of factors that come into play. These include the size of your target audience, your campaign objective and the content you have.

Working with a Google Ads agency can help optimise your spend by providing expert insights and strategic adjustments. To make your google ads investment worthwhile, we suggest a minimum budget of $2,000 over a one-month period.

We understand that every case is different. Get Your Digital Marketing Strategy to find the most suitable budget and approach to Google Ads, based on your goals.

As a bare minimum, we don’t take on projects with a media budget below $1,000 per month. We cannot deliver you any value with a media spend sub $1,000.