Artificial Intelligence (AI) is a lot like Vegemite – you either love it or hate it. But if you haven’t tried it yet, it’s worth a taste.
AI skeptics worry it will take jobs and make us ‘dumber.’ And while in some ways that may be true, AI also has the potential to boost productivity and make life easier.
This isn’t the first time technology has transformed the way we work. Take the power drill, for example. When the power drill came along, it didn’t put carpenters out of business, it made them more efficient and productive. They could do more, faster. Before power drills, carpenters used slow, manual hand drills. With power drills, they could work faster and accomplish more.
Think of AI as the power drill – a tool to help you do more, faster.
The Future of AI and Human Collaboration
Instead of replacing humans, AI is more likely to complement and strengthen human capabilities, such as:
Augmented Intelligence
Augmented intelligence, the idea where AI and humans work together, is gaining momentum. Think of it as having a super-smart and capable assistant who can handle routine tasks, process information quickly and provide valuable insights – but one who ultimately needs human wisdom to guide its application. This partnership allows us to focus on what we do best: strategic thinking, relationship building and creative problem-solving.
Reimagining Jobs
While AI may automate certain tasks, it is more likely to transform jobs rather than eliminate them entirely. New roles will emerge that focus on managing and working alongside AI systems, requiring humans to adapt and develop new skills.
Boosting Performance and Output
AI can take over repetitive and time-consuming tasks, freeing up time for higher-level thinking, strategic planning, and innovation. This means you can spend your time on more important tasks.
Embracing the 95:5 rule means playing the long game. When you focus on building brand awareness and trust, your brand becomes the go-to choice when buyers finally enter the market.
The Future of AI in Marketing
Imagine how much time you would save researching and analysing data if you had the right tool that could quickly, and accurately, capture the information for you.
That would leave you with more time for the creative, strategic work that truly drives results. And in marketing, knowing your market – understanding audience behaviour, trends and preferences – is everything. AI can help you gather these insights faster, giving you a competitive edge.
Such a tool is closer than you think. Sign up to our newsletter to be the first in the know.
When it comes to protecting your intellectual property (IP), it’s essential to understand the distinctions between copyright and trade marks, as each serves a unique purpose in safeguarding your creative and business assets.
If you’ve recently created a paid campaign on Facebook (or Meta as it’s now known), you’ve probably noticed the platform is trying to skew you towards using [...]
The results from our Audience Intelligence Reports for Q2 have incited some interesting conversations amongst our team. For those of you who don’t know, our quarterly Audience [...]
If you’ve been following our tips to improve your website and social media accessibility, you will have seen us harp on about the importance of image alt [...]
Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a [...]
Blue brands cater to a diverse group of audiences from different backgrounds and levels of ability. For example, government agencies will often promote services, campaigns and ideas [...]
Low engagement on social media and broader digital channels has become an ongoing challenge for blue brands. While it’s easy to blame factors like algorithm changes, you [...]
One of the most common questions we hear from our clients, especially the B2C ones is, “How can we increase our engagement rate on Instagram?”. Instagram, in [...]
Since Elon Musk purchased the social media platform formerly known as Twitter in October 2022, it has lost around 23% of its active users. While all other major [...]
We all know the 5-second rule - the amount of time a piece of food can be on the ground and still safe to eat - but [...]
When it comes to protecting your intellectual property (IP), it’s essential to understand the distinctions between copyright and trade marks, as each serves a unique purpose in safeguarding your creative and business assets.
If you’ve recently created a paid campaign on Facebook (or Meta as it’s now known), you’ve probably noticed the platform is trying to skew you towards using [...]
The results from our Audience Intelligence Reports for Q2 have incited some interesting conversations amongst our team. For those of you who don’t know, our quarterly Audience [...]
If you’ve been following our tips to improve your website and social media accessibility, you will have seen us harp on about the importance of image alt [...]
Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a [...]
Blue brands cater to a diverse group of audiences from different backgrounds and levels of ability. For example, government agencies will often promote services, campaigns and ideas [...]
Low engagement on social media and broader digital channels has become an ongoing challenge for blue brands. While it’s easy to blame factors like algorithm changes, you [...]
One of the most common questions we hear from our clients, especially the B2C ones is, “How can we increase our engagement rate on Instagram?”. Instagram, in [...]
Since Elon Musk purchased the social media platform formerly known as Twitter in October 2022, it has lost around 23% of its active users. While all other major [...]
We all know the 5-second rule - the amount of time a piece of food can be on the ground and still safe to eat - but [...]
