Recruiting new team members using Social Media
Recruiting new staff using Social Media
Filling those ‘difficult roles’ is always a challenge.
Hiring new team members that are the right fit for your business is always a challenge.
That challenge can become even harder when the role you’re trying to fill is a particularly unique one.
If this sounds like you, then Social Media could be the ideal channel to incorporate into your recruitment methodology.
Understanding Audience
Locations & Interests
Given the plethora of digital and social media platforms available in today’s age, locating where your perfect hire spends their time can be a challenge.
Compounding this problem is the fact that people use different platforms for different reasons. Meaning, they are likely to consume one type of message on one platform, and a different message on another.
Ultimately to reach the audience within which your perfect hire resides, you must publish across multiple platforms with multi-variant content testing to see what gets picked up where.
Testing Message & Content Formats
Recruiting the right team member is all about reaching them. First you must be found and your message seen.
The challenge for hiring managers is compounded by:
Our Social Media Recruitment Methodology
Start with your brand’s culture
The backbone of every good hiring strategy is your brand’s culture. Understanding your culture helps us to know who to target, what to publish and where.
Publish, test, rinse and repeat
After crafting a number of creative variants based on your brands culture, we then commence publication of content & ads.
During the attraction phase of the recruitment process, the content and ads targeting will vary greatly, aimed at capturing the attention of as many different prospective hires as possible.
Our Social Media Recruitment Method
Our Social Media Recruitment Method
Messages that resonate with your perfect hire.
To find your perfect hire, we create multiple different versions of your brands messages, disseminated in a multitude of variations. It’s our job to create, test, measure and vary the message to attract the right candidate.
Consistently varying your message means:
- Picking sub-sets of your brands message to share
- Using a variety of different creative formats (image, video, etc…)
- Leveraging each platforms ad targeting options
- Presenting the same message multiple ways
- Emotive calls to action to garner applications
Integrated multi-platform applicant attraction strategies
The science of search engines is not just about putting some keywords on a webpage. It’s a multidisciplinary art form that takes a combination of the brightest people with the sharpest tools to get the outcome you want.
Our services include best-in-class:
Teoma Group
Teoma wanted to create a fresh and professional online presence that showcases their history, purpose and expertise in their field. The website needed to serve as a resource for information, education, and recruitment, while also conveying Teoma's values of diversity, professionalism and family-friendliness.
