Get more clicks with Search Engine Optimisation (SEO)

How often are you scrolling past Page 2 of Google when searching for something online? Probably not that often – so it’s highly likely that your customers aren’t doing it either. 

SEO is short for Search Engine Optimisation. SEO helps to increase the visibility of your website on search engines. This makes it easier for your customers to find you.

At Aston Digital, we’ve devised a rigorous SEO methodology to help deliver first-page search results for brands like yours. Our SEO Agency in Melbourne is focused on getting you results – more clicks, more leads and more customers.

We conduct an ongoing optimisation routine which involves a review of your website and optimisation of:

One of the keys to a successful SEO strategy is regularly uploaded content, but not just any content. Our copywriting team will produce blog articles and landing pages that are specific to your business and industry to ensure it not only helps boost your website traffic, but keeps the user on your website for longer.

Our team will review your website rankings and traffic volumes over the course of the month utilising multiple sources including our SEO reporting tool, Google Analytics, Google Search Console and the Google search results themselves. Our SEO Company in Melbourne will make an assessment based on these numbers as to which key phrases are working and which aren’t. This also reflects which pages are working and which aren’t.

To ensure our SEO strategy is achieving desired results, we produce detailed monthly reports to inform you of how things are tracking, but to also make sure we’re hitting the mark.

SEO (Search Engine Optimisation) is the process of optimising a website to improve its visibility and ranking in search engine results pages (SERPs). By focusing on keywords relevant to their business, businesses can attract organic traffic. This involves creating high-quality content, optimising technical aspects like site structure and speed, and earning backlinks from reputable sources. Effective SEO helps businesses increase visibility, attract targeted traffic, and ultimately, drive conversions and revenue through their online presence.

SEO is crucial because it helps your website appear higher in search engine results when people look for products or services related to your business. This visibility means more organic (non-paid) traffic, which can lead to more customers and sales.

Without SEO, your website may not be easily found by potential customers, reducing opportunities for growth and engagement. By optimising your site with relevant keywords, quality content, and technical improvements, SEO enhances your online presence and helps you compete effectively in the digital marketplace.

Choosing a local SEO agency in Melbourne means you get strategies that fit your local market and customer base. Communication is smoother, so discussions are clearer and responses quicker. We understand your local culture and language nuances, which helps in targeting content and keywords effectively. Local SEO firms like ours also have connections in the community for partnerships and local links. We specialise in tactics like optimising for Google Google Maps, boosting your visibility in local searches. Overall, choosing local is the most effective method for improving your business’s online presence and engagement.

Our company, Aston Digital is based in Melbourne, Australia. We offer a suite of digital marketing services, including website development, content creation and SEO.

It can take several months to see significant results from SEO management efforts, as it takes time for search engines to crawl and index new content. However, small improvements in rankings and traffic can often be seen within a few weeks.

The cost of SEO services in Melbourne, Australia can vary widely depending on several factors such as the size of the agency, expertise level, the scope of services offered and the specific needs of your business. Monthly retainers can range from AUD $1,000 to AUD $8,000 or more, again depending on the factors mentioned above.

It’s crucial to note that while cost is a significant factor, the quality and effectiveness of the SEO services provided should be a primary consideration. It’s often worth investing in a reputable agency, like Aston Digital, that can demonstrate a track record of success with similar businesses in your industry.

SEO works by optimising your website to improve its visibility in search engine results. It involves several key practices:

1. Keyword Research: Identifying terms people use when searching for your products or services.
2. On-Page Optimisation: Optimising content, titles, tags, and URLs with targeted keywords.
3. Off-Page Optimisation: Building backlinks from other reputable sites to establish authority.
4. Technical SEO: Improving site speed, mobile-friendliness, and usability.
5. Content Creation: Producing valuable, relevant content that attracts and engages users. Together, these efforts help search engines understand your site’s relevance and authority, leading to higher rankings and increased organic traffic.

SEO keywords are specific terms or phrases users enter into search engines such as google when they are looking for a certain thing.

The keywords we will optimise are chosen based on relevance to your business, search volume, competition, and user intent. Tools like Google Keyword Planner help identify keywords with high search volume and low competition. Long-tail keywords are often preferred for targeting specific, less competitive searches, while core keywords focus on broader terms.

Effective keyword selection ensures your content aligns with what users are searching for, increasing the likelihood of ranking higher in search results.

Yes, SEO can help generate leads for your business IF it’s done well. By improving your website’s visibility and ranking in search engine results pages (SERPs), SEO attracts traffic from users who are actively searching for products or services related to your business. This targeted traffic is more likely to convert into leads and customers because they have a genuine interest in what you offer. Effective SEO strategies that focus on relevant keywords, quality content, and user experience can significantly increase your chances of acquiring leads through your website.

Working with an agency like Aston Digital, is the best way to maximise your return on investment when undertaking Search Engine Optimisation for your brand.

Let’s arrange a discovery call to find out more about your business and how we can work together.

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