Do you remember the early days of Facebook? When we used to ‘Become a fan’ of Pages, ‘Poke’ each other and write on each others’ Walls?
Looking at the Facebook of 2004 to the Facebook of today, it’s incredible to see how much it has changed, and how it has influenced the way we live today.
So much of Generation Y and Z’s social etiquette has been influenced by the way we behave on Facebook. Who would have thought the letter K could cause so much damage in a Messenger conversation? And if your best friend doesn’t like your new profile picture, it’s basically friendship over.
We took a walk down memory lane and reminisced about all of those Facebook changes that at the time, ruined our lives but then a week later we completely forgot about them.
Facebook of 2004 to the Facebook of Today
Become a Fan
I thought the world was ending when Facebook removed the ‘Become a fan’ button in 2010 and replaced it with the ‘Like’ button. So-much-so, I boycotted it for a good month back in my Year 11 days. Now, I’m seriously regretting becoming a fan of Pages such as “The sexual tension between Jemima and Big Ted” and “The ‘Dun Dun’ sound in Law and Order”. I wonder where the admins of these Pages are now?
Facebook Timeline
In 2011, Facebook forced us to switch from our traditional Wall to a new Timeline view. I can still remember the hate-filled statuses. For someone who doesn’t like change, this one was a tough one to overcome.
Gone are the days of writing on each others’ Walls as everyone gradually migrated to Chat (now Messenger). Now the most important thing to us all is a profile picture with tonnes of Likes and the perfect cover photo to match.
Every News Feed change EVER
There were too many News Feed appearance changes to count, but each and every single one of them made my blood boil. Here are some of the major ones…
2006:
2010:
2013:
2015:
- All
- AI Search & Marketing
- Digital Marketing
- Digital Strategy
- Ecommerce
- Google Analytics
- Instagram Stories
- Marketing
- Meta
- Search Engine Marketing
- Search Engine Optimisation
- Social Media
- Social Media
- Social Media Advertising
- Social Media Marketing
- Social Media Strategy
- Uncategorized
For years, social media worked like… well, social media. You followed accounts.You saw their content.You engaged with people you knew or chose to follow. But that’s not [...]
At the end of 2025, we wrote about the rise of the Slow Social Era - the idea that audiences are becoming more intentional with how they consume [...]
Are keywords dead? No, they’re not. But the way we use them has changed. Instead of focusing on one keyword at a time, we now need to [...]
Search is changing. For years, businesses focused on ranking in Google. If your website appeared on page one for the right keywords, customers could find you. Today, [...]
When marketers analyse ad performance, the instinct is often to focus on the obvious winners; the ads generating the most clicks, conversions or revenue. Those are the [...]
Well it's been 5 months since Google AI Mode officially launched in Australia and the effects on search behaviour, traffic patterns and SEO strategy are clearer and [...]
Most organisations are obsessed with reach - and so they should be. They want new audiences, new eyeballs, new followers - who doesn't? They pour budget into [...]
Recently we explored the Mere Exposure Effect - the psychological principle that says people tend to develop a preference for things simply because they’re familiar with them. [...]
For years, Meta ads were managed like a machine you had to constantly tweak. Adjust the bid strategy. Restructure the campaign. Turn off underperformers quickly. Optimise daily. [...]
If you're finding your Meta ads lately are becoming more expensive and less effective, the problem probably isn't your targeting or your budget. The Meta Ads algorithm [...]
For years, social media worked like… well, social media. You followed accounts.You saw their content.You engaged with people you knew or chose to follow. But that’s not [...]
At the end of 2025, we wrote about the rise of the Slow Social Era - the idea that audiences are becoming more intentional with how they consume [...]
Are keywords dead? No, they’re not. But the way we use them has changed. Instead of focusing on one keyword at a time, we now need to [...]
Search is changing. For years, businesses focused on ranking in Google. If your website appeared on page one for the right keywords, customers could find you. Today, [...]
When marketers analyse ad performance, the instinct is often to focus on the obvious winners; the ads generating the most clicks, conversions or revenue. Those are the [...]
Well it's been 5 months since Google AI Mode officially launched in Australia and the effects on search behaviour, traffic patterns and SEO strategy are clearer and [...]
Most organisations are obsessed with reach - and so they should be. They want new audiences, new eyeballs, new followers - who doesn't? They pour budget into [...]
Recently we explored the Mere Exposure Effect - the psychological principle that says people tend to develop a preference for things simply because they’re familiar with them. [...]
For years, Meta ads were managed like a machine you had to constantly tweak. Adjust the bid strategy. Restructure the campaign. Turn off underperformers quickly. Optimise daily. [...]
If you're finding your Meta ads lately are becoming more expensive and less effective, the problem probably isn't your targeting or your budget. The Meta Ads algorithm [...]
