Our rebrand has given us the opportunity to start from scratch. New look, new feel.
One thing we were lacking as Aston Social was our own content in the form of images and video. This has now become a pivotal focus of our brand strategy. We’re always encouraging our clients to produce their own content, so why wouldn’t we?
Late last year we gathered for our first official Aston Digital content shoot. Our brief was focused around content for our new website and marketing materials ahead of our launch. We wanted to inject some personality into Aston Digital and really show the world who we are; ‘blue brand’ specialists.
We found a location that enabled us to show different scenarios across varying settings both indoors and outdoors. This would give us a variety of content to use over a 6-12 month period across our newly developed website, email communications and social media channels. Of course, there was plenty of fun along the way and many of Daniel’s token ‘dad jokes’.
We live in a world saturated by advertising. Having your own branded content, especially in 2024, builds trust with prospective customers and establishes authenticity.
When customers trust you, they’ll use your products and services. And when customers trust you, Google trusts you, too, since what they’re looking for is engagement and good user experience. Another important element for us is holding onto the good ‘SEO juice’ of our old website. Quality content becomes pivotal.
While we’re currently marketing using this suite of imagery and video content, we’ve already started the planning for our next shoot. Content creation never ends!
Ready for a content refresh?
Been a while since you had your last content shoot? Or perhaps, you’re looking for ways to improve your methods of acquiring content on a more general level?
Let’s work together to develop a complete digital content strategy!
Starting December 13, 2024, Instagram is removing the ability to follow hashtags in the app. This change follows Instagram CEO Adam Mosseri’s recent video Story which explains that [...]
Consumers are becoming more emotive in their buying decisions and are craving genuine connections with brands. Enter low-fidelity (lo-fi) content. More than just a passing trend, lo-fi content [...]
Last week, Facebook announced a major update: 'Views' will now replace impressions as the primary metric for posts and Stories. This change aligns with Instagram's recent metric [...]
It’s the second week of November, and Black Friday promotions are in full swing; emails, ads, organic posts. But, how many of these promotions are you actually paying [...]
Google’s new search feature, AI Overviews, has recently launched in Australia, transforming how we interact with search engines. With AI-generated summaries now appearing directly in search engine [...]
TikTok can be polarising. Those who use it, love it. Those who don’t often find it confusing or aren’t sure how it could fit into their social media [...]
We’ve been geeking out over our latest Audience Intelligence Reports which rolled out to our clients over the last two weeks. Separate from our monthly digital marketing [...]
When you think about it, Pinterest is not really a social media platform but more of a search engine. While it does allow users to follow and [...]
When a social media post starts gaining traction, you’ll often receive prompts from the platform encouraging you to reach a wider audience by boosting the post. A [...]
In our last article, we explored the rise of zero-click searches and its impact on how we find information online. This shift in user behaviour has also [...]
Starting December 13, 2024, Instagram is removing the ability to follow hashtags in the app. This change follows Instagram CEO Adam Mosseri’s recent video Story which explains that [...]
Consumers are becoming more emotive in their buying decisions and are craving genuine connections with brands. Enter low-fidelity (lo-fi) content. More than just a passing trend, lo-fi content [...]
Last week, Facebook announced a major update: 'Views' will now replace impressions as the primary metric for posts and Stories. This change aligns with Instagram's recent metric [...]
It’s the second week of November, and Black Friday promotions are in full swing; emails, ads, organic posts. But, how many of these promotions are you actually paying [...]
Google’s new search feature, AI Overviews, has recently launched in Australia, transforming how we interact with search engines. With AI-generated summaries now appearing directly in search engine [...]
TikTok can be polarising. Those who use it, love it. Those who don’t often find it confusing or aren’t sure how it could fit into their social media [...]
We’ve been geeking out over our latest Audience Intelligence Reports which rolled out to our clients over the last two weeks. Separate from our monthly digital marketing [...]
When you think about it, Pinterest is not really a social media platform but more of a search engine. While it does allow users to follow and [...]
When a social media post starts gaining traction, you’ll often receive prompts from the platform encouraging you to reach a wider audience by boosting the post. A [...]
In our last article, we explored the rise of zero-click searches and its impact on how we find information online. This shift in user behaviour has also [...]
