Our rebrand has given us the opportunity to start from scratch. New look, new feel.
One thing we were lacking as Aston Social was our own content in the form of images and video. This has now become a pivotal focus of our brand strategy. We’re always encouraging our clients to produce their own content, so why wouldn’t we?
Late last year we gathered for our first official Aston Digital content shoot. Our brief was focused around content for our new website and marketing materials ahead of our launch. We wanted to inject some personality into Aston Digital and really show the world who we are; ‘blue brand’ specialists.
We found a location that enabled us to show different scenarios across varying settings both indoors and outdoors. This would give us a variety of content to use over a 6-12 month period across our newly developed website, email communications and social media channels. Of course, there was plenty of fun along the way and many of Daniel’s token ‘dad jokes’.
We live in a world saturated by advertising. Having your own branded content, especially in 2024, builds trust with prospective customers and establishes authenticity.
When customers trust you, they’ll use your products and services. And when customers trust you, Google trusts you, too, since what they’re looking for is engagement and good user experience. Another important element for us is holding onto the good ‘SEO juice’ of our old website. Quality content becomes pivotal.
While we’re currently marketing using this suite of imagery and video content, we’ve already started the planning for our next shoot. Content creation never ends!
Ready for a content refresh?
Been a while since you had your last content shoot? Or perhaps, you’re looking for ways to improve your methods of acquiring content on a more general level?
Let’s work together to develop a complete digital content strategy!
In digital advertising, audience targeting has always been both an art and a science. But what if the science just got smarter - a lot smarter? We’ve [...]
With attention spans getting shorter and competition fiercer, brands are constantly searching for that magic formula to stand out. But the answer isn’t always a bold campaign [...]
A billion searches were made on ChatGPT last week alone. Now, OpenAI is turning those queries into a powerful new retail experience. ChatGPT recently launched its AI [...]
Google’s AI Overviews are reshaping search by pulling answers from the places people are actually talking: Reddit, YouTube, Quora and other community-driven platforms. According to new data [...]
We recently posted a simple promotion on a client’s social media account. It was about a niche product - nothing flashy, not designed to go viral, just [...]
Starting July 10, 2025, public posts from professional Instagram accounts will start appearing in Google search results. That means your photos, Reels and videos could soon show [...]
One of the most common concerns we hear from clients is: “I feel like we’re repeating ourselves too much.” They worry that saying the same message more [...]
Quick Website Audit Checklist When was the last time you really looked at your website through the eyes of a customer? We often assume that once [...]
In a world where marketers battle for every second of audience attention, Labubu – a quirky character from Pop Mart’s “Monster” series - has done the seemingly [...]
Social media marketing is full of outdated advice, bad habits and half-truths that get repeated so often they start to sound like facts. But just because you’ve heard [...]
In digital advertising, audience targeting has always been both an art and a science. But what if the science just got smarter - a lot smarter? We’ve [...]
With attention spans getting shorter and competition fiercer, brands are constantly searching for that magic formula to stand out. But the answer isn’t always a bold campaign [...]
A billion searches were made on ChatGPT last week alone. Now, OpenAI is turning those queries into a powerful new retail experience. ChatGPT recently launched its AI [...]
Google’s AI Overviews are reshaping search by pulling answers from the places people are actually talking: Reddit, YouTube, Quora and other community-driven platforms. According to new data [...]
We recently posted a simple promotion on a client’s social media account. It was about a niche product - nothing flashy, not designed to go viral, just [...]
Starting July 10, 2025, public posts from professional Instagram accounts will start appearing in Google search results. That means your photos, Reels and videos could soon show [...]
One of the most common concerns we hear from clients is: “I feel like we’re repeating ourselves too much.” They worry that saying the same message more [...]
Quick Website Audit Checklist When was the last time you really looked at your website through the eyes of a customer? We often assume that once [...]
In a world where marketers battle for every second of audience attention, Labubu – a quirky character from Pop Mart’s “Monster” series - has done the seemingly [...]
Social media marketing is full of outdated advice, bad habits and half-truths that get repeated so often they start to sound like facts. But just because you’ve heard [...]
