“If social media is the cocktail party, then email marketing is the meet up for coffee.
The original 1 to 1 channel.” – Erik Harbison
“If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.” – Erik Harbison
Email Marketing Melbourne
Ready to accelerate your business growth? Aston Digital’s digital storytelling approach provides targeted and impactful email campaigns designed to drive exceptional results.
Do you find yourself in any of the following situations:
- Lacking the time to manage your email marketing?
- Needing additional resources to handle your email campaigns?
- Uncertain about what content to include in your emails?
If yes – then you are in the right place! Our comprehensive email marketing agency service is tailored to meet these needs precisely. By integrating our expertise with your unique business objectives, we craft compelling email content that not only resonates with your audience but also drives meaningful engagement.
Moreover, our approach ensures that each campaign is strategically aligned with your broader marketing goals. Consequently, you benefit from a cohesive and effective email marketing strategy that enhances your brand’s presence and maximises your return on investment.
At Aston Digital, we are dedicated to simplifying your email marketing efforts while delivering high-impact results. Let us handle the complexities, so you can focus on what you do best – growing your business.
So what does our Email Marketing service entail?
Aston Digital:
Email Marketing in Melbourne
Our Digital Marketing Agency head office is in the heart of Melbourne, Australia – located at 530 Little Collins St, Melbourne VIC 3000, Australia
We offer a suite of digital marketing services including Content Creation, Marketing Strategy, Web Design and Web Development, SEO, Social Media Management, Social Media Advertising, Social Media Training, Email Marketing and Google Ads.
We might be based in Melbourne, but we service all of Australia including Sydney, Perth, Canberra, Brisbane and Hobart.
The Aston Digital team are experts at crafting high-quality email campaigns that engages audiences and gets measurable results for blue brands.
Frequently Asked Questions: Email Marketing Melbourne
Choosing the best email marketing platform in Australia depends on your specific needs; however, several top options stand out:
- Mailchimp: This platform is popular due to its user-friendly interface, extensive integrations, and robust automation features. Additionally, it offers a free tier with essential tools, making it a great starting point.
- Campaign Monitor: Known for its Australian-based support, advanced analytics, and customisable templates. Ideal for businesses needing high-quality design and detailed reporting.
- ActiveCampaign: On the other hand, ActiveCampaign is excellent for advanced automation and CRM integration. It provides comprehensive features for targeting, segmentation, and customer journey mapping, which can be particularly beneficial for complex marketing strategies.
- Brevo: Offers a range of features including email and SMS marketing, with a strong focus on automation and affordability.
- Benchmark Email: Provides straightforward tools, easy-to-use templates, and good customer support, making it a solid choice for small businesses.
Each platform has its unique strengths, so the best choice will ultimately depend on your specific marketing goals and budget. To create a highly effective email campaign tailored to your needs, Work With Us and leverage our expertise.
Yes, email marketing is legal in Australia; however, it is regulated under specific laws to ensure compliance and protect consumers. The primary legislation governing email marketing in Australia is the Spam Act 2003. Here are the key requirements under this Act:
Yes, email marketing remains highly effective and is worth the investment. It boasts an impressive return on investment, with an average return of $42 for every $1 spent. This method allows for direct, personalised communication with your audience, enabling targeted messages based on their behaviour and preferences.
Unlike social media, where algorithm changes can affect reach, email lists are owned by you. This gives you full control over your communications. Automated email campaigns, such as welcome sequences and cart abandonment reminders, streamline engagement and save time.
Furthermore, detailed metrics and analytics allow you to track performance and refine your strategy. Email marketing also complements other channels and enhances customer retention by fostering ongoing relationships. Its cost-effectiveness, combined with the ability to deliver personalised content and measurable results, makes email marketing a crucial part of a successful digital strategy.
The cost of email marketing services in Melbourne can vary significantly due to several factors, including the agency’s reputation, the scope of services provided, and the complexity of your campaign. For more detailed information, you can check out our pricing guide!
Here’s a general breakdown of email marketing costs:
1. Basic Plans:
- Price Range: AUD $500 to $1,500 per month.
- Includes: Basic email design, list management, and reporting. Suitable for small businesses with straightforward needs.
2. Standard Plans:
- Price Range: AUD $1,500 to $3,000 per month.
- Includes: More advanced features such as segmentation, automation, and A/B testing. Additionally, this plan includes strategy development and performance analytics, making it ideal for businesses seeking more robust solutions.
3. Comprehensive Plans:
- Price Range: AUD $3,000 to $5,000+ per month.
- Includes: Full-service solutions with high-level customisation, in-depth analytics, frequent content creation, and strategic consultation. Consequently, this plan is designed for businesses that require extensive support and a highly tailored approach.
4. One-Time Projects:
- Price Range: AUD $1,000 to $5,000 per project.
- Includes: Specific campaigns or one-off services, such as a rebranding effort or a major promotional push. This option is perfect if you need targeted assistance for a particular project.
Prices can vary based on the email marketing agency’s expertise, the number of emails sent and the level of customisation required. Therefore, it’s best to contact us directly to get a tailored quote based on your needs.
Email marketing operates by sending messages to a list of subscribers who have opted in to receive communications. Specifically, these messages can include newsletters, promotions, updates, and personalised content. Consequently, campaigns are managed through specialised email marketing platforms, which efficiently handle distribution, tracking, and analytics. In this way, the platforms ensure that your email marketing efforts are well-organised and effective, providing valuable insights into your campaign’s performance.
To build an email list, for email marketing purposes, consider these strategies:
- Create a Signup Form: Place a clear and accessible signup form on your website, landing pages, and social media. Make sure it is simple to complete and does not request excessive information.
- Offer Incentives: Attract sign-ups by providing valuable incentives. Examples include free resources, discounts, or exclusive content.
- Leverage Social Media: Promote your email list on social media with engaging posts and direct links to your signup form.
- Run Contests or Giveaways: Host contests or giveaways on social media where participants enter by providing their email addresses.
- Use Existing Contacts: Encourage current customers or clients to join your list and refer others.
- Optimise Content: Produce compelling content that encourages people to subscribe. This might include blog posts, webinars, or eBooks.
Ensure you comply with privacy laws by obtaining explicit consent and offering an easy opt-out option.
To avoid being marked as spam in email marketing, follow these tips:
- Obtain Explicit Consent:
First, make sure recipients have opted in to receive your emails. Use clear sign-up forms and confirmation processes to get their consent. - Use a Recognisable Sender Name: Next, employ a consistent and clear sender name and email address. Avoid using no-reply addresses as they can hinder engagement.
- Craft Clear Subject Lines: Moreover, write honest and concise subject lines that reflect your email’s content. Avoid deceptive or overly promotional language to prevent negative perceptions.
- Include a Visible Unsubscribe Option: Furthermore, always provide an easy-to-find unsubscribe link in every email. This approach allows recipients to opt out if they wish, thus reducing the likelihood of spam complaints.
- Maintain a Clean List: Regularly clean your email list to remove inactive or invalid addresses. This reduces bounce rates and ensures you’re sending to engaged recipients.
- Avoid Spam Trigger Words: Steer clear of excessive use of words or phrases often associated with spam, like “free,” “guaranteed,” or “limited time offer.”
- Personalise Your Emails: Tailor content to the recipient’s preferences and behavior. Personalisation increases engagement and decreases the likelihood of emails being marked as spam.
- Test Emails: Before sending out a campaign, use spam filter testing tools to ensure that your emails are not flagged by spam filters.
- Monitor Engagement: Additionally, track open rates, click-through rates, and spam complaints. Low engagement or high complaint rates can indicate underlying issues with your email campaigns.
- Comply with Regulations: Lastly, adhere to local regulations such as GDPR, CAN-SPAM, or the Spam Act 2003, which mandate proper consent and transparent communication practices.
By implementing these practices, you can improve email deliverability and maintain a positive reputation with your subscribers.
If you work with Aston Digital, we’ll handle these aspects for you! Our expertise ensures effective email campaigns that avoid being marked as spam.
Measuring the success of your email campaigns involves tracking various key performance indicators (KPIs) to assess effectiveness and optimise future efforts. Here’s how you can measure email marketing success:
Open Rate:
- Definition: The percentage of recipients who open your email.
- Purpose: Indicates how effective your subject lines and sender name are in grabbing attention.
Click-Through Rate (CTR):
- Definition: The percentage of recipients who click on a link or call-to-action within your email.
- Purpose: Measures engagement with the content and the effectiveness of your call-to-action.
Conversion Rate:
- Definition: The percentage of recipients who complete a desired action (like making a purchase or signing up for a webinar) after clicking through your email.
- Purpose: Shows how well your email drives actual results and sales.
Bounce Rate:
- Definition: The percentage of emails that couldn’t be delivered to recipients’ inboxes.
- Purpose: Indicates issues with email deliverability or list quality. A high bounce rate can affect your sender reputation.
Unsubscribe Rate:
- Definition: The percentage of recipients who opt out of your email list after receiving an email.
- Purpose: Helps assess if your emails are meeting recipients’ expectations and if your content remains relevant.
Spam Complaints:
- Definition: The number of recipients who mark your email as spam.
- Purpose: High spam complaints can damage your sender reputation and impact deliverability.
Forwarding/Sharing Rate:
- Definition: The percentage of recipients who forward your email to others or share it on social media.
- Purpose: Indicates the relevance and value of your content, and how well it resonates with your audience.
Revenue Per Email:
- Definition: The total revenue generated divided by the number of emails sent.
- Purpose: Measures the direct financial impact of your email campaigns.
Engagement Over Time:
- Definition: Trends in open rates, click-through rates, and conversions over different campaigns.
- Purpose: Helps you understand the long-term effectiveness and adjust strategies accordingly.
A/B Test Results:
- Definition: Performance metrics from split testing different email elements (e.g., subject lines, content).
- Purpose: Provides insights into what variations perform best, guiding future email design and strategy.
By analysing these metrics, you can gain valuable insights into the effectiveness of your email campaigns, allowing you to refine your approach and improve overall performance. At Aston Digital, we send our email marketing clients thorough reports that breakdown the success of every email campaign.
Yes, email marketing is highly beneficial for small businesses and can be crucial for their growth and success. Here’s why:
1. Cost-Effective:
- Low-Cost Solution: Firstly, email marketing is relatively inexpensive compared to other marketing channels. Moreover, many email marketing platforms offer affordable plans that are specifically tailored for small businesses.
2. Direct Communication:
- Personalised Outreach: Additionally, it allows businesses to communicate directly with their customers, providing personalised content and offers. This direct approach can significantly drive engagement and boost sales.
3. Customer Retention:
- Building Loyalty: Regular, value-driven emails help maintain customer relationships, foster loyalty, and keep your brand top of mind.
4. High ROI:
- Effective Investment: Email marketing typically delivers a high return on investment, often yielding $42 for every $1 spent, making it a cost-effective strategy.
5. Targeted Campaigns:
- Segmentation: By segmenting their email lists based on customer behaviour, preferences, or demographics, small businesses can create more targeted and relevant communications. This enhances the effectiveness of their campaigns.
6. Automation:
- Efficiency: Automated email workflows, such as welcome series and follow-ups, save time and ensure consistent communication with customers. Thus, automation streamlines the marketing process.
7. Measurable Results:
- Analytics: Email marketing platforms provide detailed analytics on open rates, click-through rates, and conversions, helping businesses track performance and refine strategies.
8. Building Brand Awareness:
- Visibility: Finally, regular emails keep your brand visible to your audience, reinforcing your presence and helping to drive repeat business. Consequently, this ongoing visibility supports long-term success.
For small businesses, email marketing offers a powerful and efficient way to connect with customers, drive sales, and build long-term relationships without significant financial investment.
Why work with us?
Email marketing that stands out
Our expert team designs compelling content and optimises every campaign for maximum impact. Our emails stand out amongst the inbox clutter. With our data-driven approach and advanced tools, we’ll help you nurture leads, retain customers, and build lasting relationships.
Let’s grow your business, together
We are well aligned with professional and corporate businesses in industries including government, not-for-profit, law enforcement, healthcare, automotive, civil construction, adventure and lifestyle.
Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!
Everything you do online is fundamentally driven by your brand – what your brand stands for, what you do, your unique proposition, and why people should pay attention, among other factors.
Understanding your brand is crucial. Consequently, we begin by defining your brand through the lens of a Hollywood movie script. Specifically, the Brand Story outlines key elements: who your customer is, what they want, why they desire it, and how you plan to help them achieve it.
If you are looking to start your digital marketing strategy from scratch or to review and enhance your existing strategy, our Digital Brand Story framework may be the perfect solution for you!
