Hiring a facebook advertising agency, like Aston Digital, has several key benefits! First of all, agencies have a team who have specialised expertise and experience in navigating Facebook’s complex advertising platform, ensuring strategic planning and effective execution. We utilise advanced tools and analytics to optimise campaigns efficiently, maximising return on investment (ROI) and driving measurable results.

Furthermore, working with a facebook advertising agency allows you to focus on what your business does best. Meanwhile, Our team of experts will ensure your ad campaigns get the results you’re looking for.

Facebook Ads Manager and Meta Business Suite are both tools provided by Meta Platforms Inc. for managing and optimising advertising and business activities. However, they serve different purposes and offer distinct features. Here’s a breakdown of their differences:

Facebook Ads Manager

Purpose: Primarily focused on creating, managing, and optimising ad campaigns across Facebook, Instagram, Messenger, and the Meta Audience Network.

Features:

• Campaign Creation: Allows you to set up and launch ad campaigns with various objectives (e.g., traffic, conversions).
• Detailed Targeting: Provides advanced targeting options based on demographics, interests, and behaviours.
• Performance Tracking: Offers in-depth analytics and reporting on ad performance, including metrics like impressions, clicks, and conversions.
• A/B Testing: Facilitates split testing of different ad creatives and strategies to determine what works best.

Meta Business Suite

Purpose: A comprehensive tool designed for managing a business’s presence across Meta’s platforms, including Facebook and Instagram. It integrates various business management functions into a single interface.

Features:

• Unified Dashboard: Provides a central place to manage business activities, including posts, messages, and notifications across Facebook and Instagram.
• Content Management: Allows you to schedule and publish posts, respond to comments and messages, and manage your social media presence.
• Insights and Analytics: Offers analytics on both your business’s social media performance and ad campaigns, but with a broader focus on overall engagement and interactions.
• Ad Management: Includes a basic ad management interface, though it may not have all the advanced features found in Ads Manager.

Key Differences

Scope:

• Ads Manager: Specialised in the intricacies of advertising, providing detailed control over ad campaigns and their performance.
• Business Suite: Broader in scope, focusing on overall business management and integrating various aspects of social media and ad management.

Functionality:

• Ads Manager: Offers advanced features for creating and optimising ads.
• Business Suite: Integrates social media management with basic ad management and provides a broader view of business activities.

Target Users:

• Ads Manager: Primarily used by marketers and advertisers focused on in-depth ad campaign management.
• Business Suite: Used by business owners and social media managers for overall business management and engagement, including ad management.

In summary, while both tools can be used for managing ads, Facebook Ads Manager is more specialised for detailed ad campaign management, whereas Meta Business Suite provides a broader suite of tools for managing all aspects of a business’s presence on Meta’s platforms.

The world of Facebook advertising can be complicated; therefore, if you need a hand, get in touch to work with us!

Facebook Pixel is a tracking code you place on your website to collect data on user interactions. It helps you measure ad performance, optimize campaigns, and retarget users who have visited your site. To use it, set up a Facebook Pixel in Ads Manager and add the code to your website.

If you need a hand, ask a question and we’ll help you out for free.

Facebook advertising is the process of promoting your products, services or brand on the social media platform, Facebook, using paid advertisements.

Facebook ads allows you to target your audience based on demographics, interests, and behaviours. Ads can be in various formats like images, videos, or carousel ads, designed to engage users and achieve specific goals such as brand awareness or sales.

Facebook’s extensive user base and robust advertising tools make it a valuable platform for businesses to reach potential customers effectively and grow their online presence.

All digital advertising is linear – the more money you put in, the more results you get out. In saying that, there are a number of factors that come into play including the size of your target audience, your campaign objective and the length of your campaign when determining the cost of Facebook Advertising.

One of the great things about Facebook Ads is that you have flexibility in setting budgets. Budgets can start from just a $5-$10 dollars per day for smaller campaigns to larger investments over several weeks for broader reach. Our clients spend everything from a few hundred dollars, to tens of thousands of dollars per month on Facebook Ads. It all depends on your business and objectives. We understand that every case is different. It’s best to have a chat with our team to find the most suitable budget for your goals.

Here at Aston Digital, we work on monthly retainers for all our services. This allows us to maximise the ROI for our clients. We create an entirely customised package for your business based on your specific advertising needs.

Use our Pricing Budget Estimator to get an idea of how much our Facebook Advertising Agency services cost.

To get the most bang for you buck with your Facebook ads, follow these strategies:

• Analyse Performance Metrics: Regularly review metrics like CTR, conversion rates, and ROAS to identify strengths and weaknesses.
• A/B Test Ads: Experiment with different ad variations (headlines, images, calls-to-action) to find the most effective combinations.
• Refine Targeting: Adjust audience parameters based on performance data, focusing on demographics, interests, and behaviours that yield the best results.
• Improve Ad Creative: Use high-quality visuals and compelling copy that resonate with your audience. Keep the content relevant and engaging.
• Optimize Budget Allocation: Shift budget towards high-performing ads and campaigns to maximise return on investment.
• Leverage Facebook Pixel: Use pixel data to track user actions and retarget visitors with personalised ads.

By continuously testing, analysing, and refining, you can enhance ad performance and achieve better results.

Work with us to set up facebook advertising campaigns that get results!!