News, insights and opportunities

News, insights and opportunities

  • Concept of augmented intelligence

    AI Won’t Make You Obsolete – But Ignoring It Might

    Artificial Intelligence (AI) is a lot like Vegemite - you either love it or hate it. But if you haven’t tried it yet, it’s worth a taste. AI skeptics worry it will take jobs and make us [...]

  • Explaining the 95/5 rule in B2B marketing

    Understanding the 95:5 rule in B2B marketing

    Did you know that up to 95% of your potential business clients aren’t looking to buy right now? It sounds like a small detail, but it has a huge impact on how advertising actually works. Most of [...]

  • Magnet attracting social media followers

    From social media follower to fully engaged subscriber

    Social media followers are great - the more, the merrier - but how can you convert this audience into subscribers who engage with your brand on a deeper level? One of the best ways to do this [...]

  • Ellen sharing insights from a digital marketing report

    Digital marketing metrics you should be tracking in 2025

    You know how they say your dopamine levels rise when you eat chocolate? Well, we get that same feeling when we look at data. Why? Because digital marketing analytics provides answers to so many crucial questions, such [...]

  • Search engine results page showing why Reddit ranks higher on Google

    Why Reddit and Quora are ranking higher than you on SERPs

    Have you noticed more Reddit and Quora threads appearing in Google search results? Whether you're looking for product recommendations or step-by-step guides, chances are you'll find a Reddit thread ranking above traditional websites for your desired keywords. [...]

  • Marketing dashboard displayed on a computer screen in an office

    How Marketing Intelligence will help your brand thrive in 2025

    It’s a total coincidence that the title of this article rhymes, but hey, let’s make it a catch cry; thrive in 2025!  This year is shaping up to be a transformative period for marketing, redefining how brands [...]

  • Hashtag symbol made of drinking straws on pink background

    Do hashtags still work on Instagram (2025)?

    Starting December 13, 2024, Instagram is removing the ability to follow hashtags in the app. This change follows Instagram CEO Adam Mosseri’s recent video Story which explains that hashtags no longer help posts reach more people. This suggests [...]

  • Coworkers recording a podcast for social media content

    The rise of lo-fi content and how to use it effectively in 2025

    Consumers are becoming more emotive in their buying decisions and are craving genuine connections with brands. Enter low-fidelity (lo-fi) content. More than just a passing trend, lo-fi content has proven to be a powerful strategy for building deeper [...]

  • Laptop with Social Media Reporting charts and graphs on screen

    Everything you need to know about Facebook changing its primary metric to ‘views’

    Last week, Facebook announced a major update: 'Views' will now replace impressions as the primary metric for posts and Stories. This change aligns with Instagram's recent metric updates and aims to simplify performance tracking across content formats.  [...]

  • Close up of a woman scrolling on social media

    What is content fatigue and how to overcome it

    It’s the second week of November, and Black Friday promotions are in full swing;  emails, ads, organic posts. But, how many of these promotions are you actually paying attention to? The answer is probably not many, and there’s [...]

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