One of our biggest takeaways from State of Social 2024 was the evolution of zero-click searches and the impact it will have on the way we do search engine optimisation (SEO). In 2024, nearly 60% of Google [...]

Have you noticed a drop in engagement on your brand’s Instagram posts? Likes not flowing as much as what they used to? The good news is you’re not alone. Our Instagram habits and the way we interact [...]

Did you know that after approximately 4 exposures to your ad, your conversions can drop by almost half? As Meta increasingly emphasises broad targeting, the effectiveness of your creatives is more critical than ever. To prevent creative [...]

This year has been challenging for both businesses and consumers, with rising cost-of-living pressures leading to shifts in retail habits. During these quieter times, it’s crucial to maintain visibility so that your brand remains top-of-mind when consumers [...]

When it comes to protecting your intellectual property (IP), it’s essential to understand the distinctions between copyright and trade marks, as each serves a unique purpose in safeguarding your creative and business assets.

If you’ve recently created a paid campaign on Facebook (or Meta as it’s now known), you’ve probably noticed the platform is trying to skew you towards using broad targeting instead of interest targeting. Historically, we’ve pushed for [...]

The results from our Audience Intelligence Reports for Q2 have incited some interesting conversations amongst our team. For those of you who don’t know, our quarterly Audience Intelligence Report provides an overview of exactly who is engaging [...]

If you’ve been following our tips to improve your website and social media accessibility, you will have seen us harp on about the importance of image alt text. Not only does your image alt text make your [...]

Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a disability, it’s important that users can navigate your website in [...]

Blue brands cater to a diverse group of audiences from different backgrounds and levels of ability. For example, government agencies will often promote services, campaigns and ideas in different languages for culturally and linguistically diverse (CALD) audiences. [...]