Low engagement on social media and broader digital channels has become an ongoing challenge for blue brands. While it’s easy to blame factors like algorithm changes, you need to shift your focus on the things you can [...]

One of the most common questions we hear from our clients, especially the B2C ones is, “How can we increase our engagement rate on Instagram?”. Instagram, in our opinion, is the most challenging platform for businesses because [...]

Since Elon Musk purchased the social media platform formerly known as Twitter in October 2022, it has lost around 23% of its active users. While all other major social platforms also saw declines in activity during that period, [...]

We all know the 5-second rule - the amount of time a piece of food can be on the ground and still safe to eat - but do you know about the 5-second marketing rule? Your website [...]

It’s time to finish the end of financial year (EOFY) with a bang! An EOFY sale is a great strategy to boost your sales (especially when things are quieter than normal) and also a handy way to [...]

This year is flying by, isn’t it? Over the past fortnight we’ve been sending out our client Audience Intelligence Reports for Q1 of 2024 (January to March). The Audience Intelligence Report provides an overview of exactly who is [...]

Yep, we did too! Kia’s recent campaign promoting the launch of their new ute is an example of brand awareness done right. The campaign made its introduction during the NRL Vegas season opener in March with a [...]

Everyone is avoiding the 'R' word at the moment, but there’s no doubt Australia is in the middle of an economic downturn. If you’re noticing a dip in sales at the moment, you’re certainly not alone. During [...]

Colour psychology plays an integral role in marketing your business. If you’ve never heard of colour psychology before, it’s the study of how different colours can affect your mood and behaviour. The colour red, for example, is [...]

Our rebrand has given us the opportunity to start from scratch. New look, new feel. One thing we were lacking as Aston Social was our own content in the form of images and video. This has now [...]