When it comes to protecting your intellectual property (IP), it’s essential to understand the distinctions between copyright and trade marks, as each serves a unique purpose in safeguarding your creative and business assets.

If you’ve recently created a paid campaign on Facebook (or Meta as it’s now known), you’ve probably noticed the platform is trying to skew you towards using broad targeting instead of interest targeting. Historically, we’ve pushed for [...]

The results from our Audience Intelligence Reports for Q2 have incited some interesting conversations amongst our team. For those of you who don’t know, our quarterly Audience Intelligence Report provides an overview of exactly who is engaging [...]

If you’ve been following our tips to improve your website and social media accessibility, you will have seen us harp on about the importance of image alt text. Not only does your image alt text make your [...]

Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a disability, it’s important that users can navigate your website in [...]

Blue brands cater to a diverse group of audiences from different backgrounds and levels of ability. For example, government agencies will often promote services, campaigns and ideas in different languages for culturally and linguistically diverse (CALD) audiences. [...]

Low engagement on social media and broader digital channels has become an ongoing challenge for blue brands. While it’s easy to blame factors like algorithm changes, you need to shift your focus on the things you can [...]

One of the most common questions we hear from our clients, especially the B2C ones is, “How can we increase our engagement rate on Instagram?”. Instagram, in our opinion, is the most challenging platform for businesses because [...]

Since Elon Musk purchased the social media platform formerly known as Twitter in October 2022, it has lost around 23% of its active users. While all other major social platforms also saw declines in activity during that period, [...]

We all know the 5-second rule - the amount of time a piece of food can be on the ground and still safe to eat - but do you know about the 5-second marketing rule? Your website [...]