News, insights and opportunities

News, insights and opportunities

  • Social Media Crowdsourcing

    Harnessing the Power of Social Media Crowdsourcing for Your Brand In today’s digital landscape, crowdsourcing has emerged as a powerful tool for brands looking to innovate, engage, and connect with their audience. Social media, in particular, [...]

  • What’s in A Word? Social Media Terminology for Old Timers

    We get it.  There are some terms that mean very different today as they did before.  Because of this, Aston Social has created a little bit of our own dictionary to help business owners get a little [...]

  • Ad Fatigue – What is it and how to prevent it?

    Combat Ad Fatigue with Aston Digital: Revitalise Your Advertising Marketing Campaigns Is your marketing campaign suffering from ad fatigue? At Aston Digital, we’re here to help you rejuvenate your advertising efforts and maximise your ROI. [...]

  • Social Media Crunch Time: Creating a 60 Day Social Media Plan

    Social media is one of the essential elements for success in business.   When a company has a strong social media plan, the pathway to success is clearly defined. One thing that separates a strong social media strategy [...]

  • 7 Ways on Dropping a New Product on Social Media

    Creating a new product is easy but how do you share that product with the world?  When an entrepreneur is enthused with the idea of a product, it is easy for them to get excited.  This excitement [...]

  • Influence of social media for your brand image

    The terms “brand image” get thrown around a lot by agencies, in an attempt to justify a particular marketing strategy, tactic or campaign. Almost akin sometimes to scare tactics and fear mongering, there is a few very [...]

  • How to build trust with your audience on social media

    No matter what industry you’re in, building trust with your audience is a crucial factor in building a loyal community. It takes more than just inspiring people's faith in your goods or services to establish trust in [...]

  • The Evolution of Facebook

    Do you remember the early days of Facebook? When we used to ‘Become a fan’ of Pages, ‘Poke’ each other and write on each others’ Walls? Looking at the Facebook of 2004 to the Facebook of today, [...]

  • How to choose the best social media marketing agency with these 7 questions

    So, you’re in search of the best social media marketing agency for your business? With numerous options available, finding the right one can be overwhelming. What should you look for, and what questions should you ask to [...]

  • 7 Tips In Choosing the Right Article Photo

    Choosing an article photo is only half the battle in creating good content.  The photo must have specific requirements.  The social media manager or whoever is handling the posting should know that they cannot just choose any [...]

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