News, insights and opportunities

News, insights and opportunities

  • june 30 eofy campaign

    How to plan a digital EOFY campaign

    It’s time to finish the end of financial year (EOFY) with a bang! An EOFY sale is a great strategy to boost your sales (especially when things are quieter than normal) and also a handy way to [...]

  • Audience Intelligence Reports Q1 2024

    4 Things We Learnt From Our Audience Intelligence Reports in Q1

    This year is flying by, isn’t it? Over the past fortnight we’ve been sending out our client Audience Intelligence Reports for Q1 of 2024 (January to March). The Audience Intelligence Report provides an overview of exactly who is [...]

  • kia ute awareness campaign

    Did you hear Kia’s getting a ute?

    Yep, we did too! Kia’s recent campaign promoting the launch of their new ute is an example of brand awareness done right. The campaign made its introduction during the NRL Vegas season opener in March with a [...]

  • business staying afloat

    Digital marketing strategies to help you stay visible during quiet business periods

    Everyone is avoiding the 'R' word at the moment, but there’s no doubt Australia is in the middle of an economic downturn. If you’re noticing a dip in sales at the moment, you’re certainly not alone. During [...]

  • blue brand psychology

    The psychology of blue brands

    Colour psychology plays an integral role in marketing your business. If you’ve never heard of colour psychology before, it’s the study of how different colours can affect your mood and behaviour. The colour red, for example, is [...]

  • Behind The Scenes: Aston Digital Branding Team Photoshoot

    Behind The Scenes: Aston Digital Branding Photoshoot

    Our rebrand has given us the opportunity to start from scratch. New look, new feel. One thing we were lacking as Aston Social was our own content in the form of images and video. This has now [...]

  • 3 Tips On How To Boost Your Email Marketing List

    3 Tips On How To Boost Your Email Marketing List

    Email marketing is one of the most direct marketing campaigns to build meaningful connection with your audience or customers, and it's important that you have a set of tools to help grow your marketing strategy. Here is [...]

  • Social Media Fan Acquisition Template

    Social Media Fan Acquisition Template

    Social Media Fan Acquisition Having a social media presence is one thing, but if you've got no-one to talk to then it's pretty pointless! Knowing how to and having a plan for growing your audience, fan base [...]

  • The Best Social Media Marketing Agency in Melbourne

    The Best Social Media Marketing Agency in Melbourne

    We’ve identified 25 of the best social media marketing agencies in Melbourne that have demonstrated their ability to help businesses optimize their time and achieve impressive results. We score their creativeness, to determine and help you rate [...]

  • Social Media Community Management Strategy

    Social Media Community Management Strategy Template

    Social Media Community Management Strategy What is a Social Media Community Management Strategy? Community management strategy involves overseeing and interacting with your brand’s audience on social media platforms such as Facebook and Instagram. It includes [...]

Why Choose Aston Digital?

We deliver real leads. We deliver real engagement. We deliver real strategy. Every week you’ll see your content evolve, every month you’ll see your numbers improve – when you see us in person.

Don’t believe us? Just ask one or two of our clients – we’ll even put you in touch with them.