Social Media Fan Acquisition
Having a social media presence is one thing, but if you’ve got no-one to talk to then it’s pretty pointless! Knowing how to and having a plan for growing your audience, fan base and following is a vital part of your social media management.
There is an myriad of possibilities for growing your social media follower-base starting with the typical Social Media advertising that everyone’s heard of through to more complex competition methods, re-marketing, email marketing and offline campaign integration.
1. Social Media Advertising
Facebook, LinkedIn, Instagram, Twitter, they all have their own social media advertising platforms. Understanding each of them and knowing exactly what they do for you along with how to use them is vital to maximising the ROI you get from your advertising investment.
Boosted posts, advert campaigns, carousels and videos, each have their own place in the system, their own function, value and efficacy.
Once you understand each of them, you can plan your campaigns and budget for each method then develop a roll-out plan to get the reach you’re really looking for.
2. Offline Promotions
Often digital managers tend to stick to their own realm for the promotion of social media activity and this is a mistake. There are huge opportunities in expanding your activities outside of the digital world and leveraging any marketing or advertising activities you’re doing off-line. Heck, it can even include your customer service calls – how well are these leveraged to grow your fan base?
3. Roll Out Plan
How are you going to roll out these activities? What’s going to happen and when? How much budget are you allocating to each activity? Essentially it’s important to know exactly where you’re going to spend your money, what the expected impact is going to be and how many new fans you’re expecting to get from it!
Did you know that after approximately 4 exposures to your ad, your conversions can drop by almost half? As Meta increasingly emphasises broad targeting, the effectiveness of [...]
This year has been challenging for both businesses and consumers, with rising cost-of-living pressures leading to shifts in retail habits. During these quieter times, it’s crucial to [...]
When it comes to protecting your intellectual property (IP), it’s essential to understand the distinctions between copyright and trade marks, as each serves a unique purpose in safeguarding your creative and business assets.
If you’ve recently created a paid campaign on Facebook (or Meta as it’s now known), you’ve probably noticed the platform is trying to skew you towards using [...]
The results from our Audience Intelligence Reports for Q2 have incited some interesting conversations amongst our team. For those of you who don’t know, our quarterly Audience [...]
If you’ve been following our tips to improve your website and social media accessibility, you will have seen us harp on about the importance of image alt [...]
Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a [...]
Blue brands cater to a diverse group of audiences from different backgrounds and levels of ability. For example, government agencies will often promote services, campaigns and ideas [...]
Low engagement on social media and broader digital channels has become an ongoing challenge for blue brands. While it’s easy to blame factors like algorithm changes, you [...]
One of the most common questions we hear from our clients, especially the B2C ones is, “How can we increase our engagement rate on Instagram?”. Instagram, in [...]
Did you know that after approximately 4 exposures to your ad, your conversions can drop by almost half? As Meta increasingly emphasises broad targeting, the effectiveness of [...]
This year has been challenging for both businesses and consumers, with rising cost-of-living pressures leading to shifts in retail habits. During these quieter times, it’s crucial to [...]
When it comes to protecting your intellectual property (IP), it’s essential to understand the distinctions between copyright and trade marks, as each serves a unique purpose in safeguarding your creative and business assets.
If you’ve recently created a paid campaign on Facebook (or Meta as it’s now known), you’ve probably noticed the platform is trying to skew you towards using [...]
The results from our Audience Intelligence Reports for Q2 have incited some interesting conversations amongst our team. For those of you who don’t know, our quarterly Audience [...]
If you’ve been following our tips to improve your website and social media accessibility, you will have seen us harp on about the importance of image alt [...]
Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a [...]
Blue brands cater to a diverse group of audiences from different backgrounds and levels of ability. For example, government agencies will often promote services, campaigns and ideas [...]
Low engagement on social media and broader digital channels has become an ongoing challenge for blue brands. While it’s easy to blame factors like algorithm changes, you [...]
One of the most common questions we hear from our clients, especially the B2C ones is, “How can we increase our engagement rate on Instagram?”. Instagram, in [...]
