We’ve been geeking out over our latest Audience Intelligence Reports which rolled out to our clients over the last two weeks. Separate from our monthly digital marketing reports, these insights dive deeper into the behaviours of the people engaging with our clients’ brands. This helps us better understand their audiences and allows us to create more personalised and effective content. We deliver these reports on a quarterly basis to ensure we have a robust dataset to inform our strategies.
What does our Audience Intelligence Report look like? It’s a comprehensive analysis that identifies patterns in audience behaviour, highlighting everything from demographic shifts to platform-specific trends. Whether it’s refining our ad placements or adjusting our content tone, this report provides us with the insights needed to continuously enhance the digital experience for both brands and their audiences.
Check out a sample report here.
Top 3 insights from last quarter
We’ve analysed the data from the past three months, and here are three key takeaways that stand out:
1. Older males are most active on Facebook
We’ve noticed an uptick in engagement from males aged 30 and above on Facebook. This group now accounts for 44% of organic interactions with our clients’ accounts.
What’s interesting is that while this demographic is highly engaged with brand content, women tend to interact more with their personal connections and within Facebook Groups.
2. Dynamic Ads dominate Facebook Marketplace
Why wouldn’t you try and catch users when they have even just a hint of buying intent? Marketplace is the leading placement for brands running dynamic ads.
Dynamic ads are highly effective because they target users based on their browsing history and intent, making them more likely to convert. It’s always reassuring when the data backs up what feels like common sense – it proves that catching users when they’re in a buying mindset really works.
3. Give Reddit Ads a chance
While Reddit may not be the first platform that comes to mind for digital advertising, we’ve found it to be a hidden gem in 2024. Our experimentation with Reddit Ads has delivered promising results. The platform’s unique advantage lies in its ability to target users based on the specific communities and topics they’re engaging with. Whether it’s a niche hobby or a trending discussion, Reddit’s highly targeted approach allows for tailored messaging that resonates. Plus, its relatively low cost-per-click makes it an affordable way to drive new traffic to your website while expanding your audience reach.
These insights are just the tip of the iceberg. The data we gather from our Audience Intelligence Reports not only helps us optimise current campaigns but also informs long-term strategic decisions for our clients.
Want to know more about your audience’s digital behaviours? Reach out today to get your customised Audience Intelligence Report and start leveraging these insights to power your brand’s growth.
Check out our insights from previous Audience Intelligence Reports this year:
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When it comes to protecting your intellectual property (IP), it’s essential to understand the distinctions between copyright and trade marks, as each serves a unique purpose in safeguarding your creative and business assets.
If you’ve recently created a paid campaign on Facebook (or Meta as it’s now known), you’ve probably noticed the platform is trying to skew you towards using [...]
The results from our Audience Intelligence Reports for Q2 have incited some interesting conversations amongst our team. For those of you who don’t know, our quarterly Audience [...]
If you’ve been following our tips to improve your website and social media accessibility, you will have seen us harp on about the importance of image alt [...]
Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a [...]
Blue brands cater to a diverse group of audiences from different backgrounds and levels of ability. For example, government agencies will often promote services, campaigns and ideas [...]
Low engagement on social media and broader digital channels has become an ongoing challenge for blue brands. While it’s easy to blame factors like algorithm changes, you [...]
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