16 Real Estate Social Media Marketing Ideas to Win More Clients

With the surge of online platforms like Realestate.com.au and Domain.com.au, it’s clear that most home buyers conduct their research online. But why does the blend of social media and real estate marketing make such an effective combination?

Recent studies reveal that 94% of millennials and 84% of baby boomers turn to various sites, including social media, when searching for their next home. Despite this, communication between agents and buyers on social media remains surprisingly low, with only about 11% of agents responding to inquiries. Additionally, the real estate industry ranks fourth in the list of the top 10 most annoying industries on social media.

This indicates that many agents are focused on self-promotion rather than engaging with potential clients. Fortunately, there are several straightforward strategies that can enhance engagement on social media. Here are 16 practical ideas to boost your social media marketing efforts for real estate agents in Australia and win more clients.

Create and share immersive virtual tours of your properties on platforms like Facebook, Instagram, and TikTok. Use 360-degree videos or interactive floor plans to give potential buyers a comprehensive view of homes. These virtual tours allow users to explore properties from their own devices, making it easier for them to visualise living in the space and increasing engagement with your listings.

Post striking images and key details of new property listings on social media channels such as Instagram and Facebook. Use high-quality photos and engaging captions to showcase the unique features of each property. Highlighting these aspects effectively can capture the interest of potential buyers and encourage them to reach out for more information.

Reviews and service listings on social media are basically a mainstay these days. Particularly on Facebook, you’ll find that reviews are basically at the top of each page. Share video testimonials from satisfied clients on social media to stand out. Post these video testimonials as stories, posts, or reels to build credibility and showcase your agency’s success. Positive feedback from past clients serves as social proof, influencing potential buyers and sellers to trust your services.

Engage with local Facebook groups by sharing property listings, market insights, and participating in discussions relevant to your area. Being active in these groups helps you connect with potential buyers and sellers, showcase your expertise, and build relationships within the community.

Better yet, start your own group and you can offer an enhanced, personalised service to your customers. Consider your Facebook Group as your own private help centre. Buyers and Sellers can communicate through the buying process and will be able to help each other rather than just talking to you.

An added bonus is the fact that Facebook Groups allows you to circumnavigate the Facebook algorithms for pages.

Stream live video of property auctions or inspections on Facebook Live or Instagram Live to offer real-time access to the world. Going live provides an authentic view of the property, attracts viewers interested in the event and enhances transparency.

Facebook Live and Instagram Live allows businesses to share what they’re up to at any given point. Give the world access to a real-time live stream of your property auctions or inspections.

The Live video feature is a particular boon for real estate agents who can deliver ‘open for inspections’ live via Facebook, thus showing up in the Facebook feeds of their followers. Typically ranking very highly in the Facebook algorithm, Facebook Live videos help show a ‘behind the scenes’ unedited view of a property. A neat little feature can be to include a Q&A whereby as series of questions are received before the video is taken and then are answered during the video.

Do you want some help running your Facebook Live stream? Work with us at Aston Digital to create a highly effective social media strategy.

Provide regular updates on local real estate market trends and statistics via your social media accounts. Share high quality infographics, short videos or carousel posts to make the data engaging and easily digestible. Keeping your audience informed about market conditions positions your agency as a knowledgeable resource.

Need a hand with Content Creation? Get in touch today.

Another real estate social media marketing idea is to host live Q&A sessions on Facebook, Instagram or TikTok to interact with your audience in real-time. Answer common real estate questions, discuss market trends and provide valuable insights. These live interactions foster engagement, build trust, and allow you to address your audience’s queries directly.

It’s important to come across as professional, so ensure your live video is of high-quality. Film in a bright location, and be wary of your background and surrounding noises. Rehearse your intro and outro before you go live – make sure to mention your name, your real estate agency name and how your audience can contact you.

Share behind-the-scenes content to give your audience a glimpse into the daily operations of your agency. Show the process of preparing a property for sale, staging homes or organising open houses. This type of content humanises your brand and builds transparency. As this type of content creation is casual, it’s best to share BTS snippets as stories or on the social media platform TikTok.

This sounds like a simple thing but so many real estate agents forget to include it. Celebrating milestones gets people engaged and makes you look great!

Whether it’s a recent auction that’s been successful, a high price achieved in a certain area or simply a new set of keys for a tenant, your potential clients will see these successes and want to get on board with you as a result. It’s about the emotion of being associated with the best.

Highlight your success stories through posts or reels on Facebook and Instagram. Share detailed accounts of clients finding their dream homes or successfully selling their properties. These stories build credibility, inspire potential clients, and showcase your agency’s effectiveness in real estate transactions. It also helps set your content apart, especially since real estate content often tends to be repetitive, featuring similar photos of houses and sale prices.

Check out the below example ‘success story’ social media post for our client Hocking Stuart

Use interactive features on Instagram Stories or Facebook polls to engage your audience and gather insights. Ask questions about home preferences, ideal neighbourhoods or real estate concerns. This interactive content encourages participation and provides valuable data for refining your services.

Post educational content on social media such as home buying tips, mortgage advice, or staging techniques. Use videos, infographics, or carousel posts to provide valuable information. Offering expert advice helps position your real estate agency as a knowledgeable resource and attracts followers seeking guidance.

Encourage satisfied clients to share their own photos and stories of their new homes and repost this user-generated content on your social media channels. Feature their posts on Instagram, Facebook, or TikTok with their permission. This authentic content builds trust and showcases real-life success stories.

Being seen by your local community is pretty important for a real estate agent. The obvious benefit is that they learn who you are! Social Media is a great way to amplify this.

Once you’re involved in a local event you’ll get to leverage their social content, be seen by their followers and be involved in their conversation. It also helps demonstrate your interest in supporting their future events.

Furthermore, collaborate with local businesses on Facebook and Instagram to cross-promote each other. Partner for joint social media campaigns, co-hosted events or shout-outs to reach a wider audience. These partnerships leverage community connections and enhance your agency’s local visibility.

Run social media contests or giveaways on platforms like Facebook, Instagram, or TikTok to increase engagement and attract new followers. Offer prizes such as home décor items, free consultations or gift cards to local stores. Contests generate excitement, encourage participation, and expand your reach.

Feature local subrubs by posting content on Facebook and Instagram that highlights amenities, schools, parks and community events. Use engaging visuals and detailed descriptions to showcase the lifestyle and benefits of different areas. This helps potential buyers get a sense of the community and what it has to offer.

So you’ve closed the deal and moved on—what’s the value of your past clients now?

Your previous clients are still highly valuable because they likely have friends who might need real estate services. Even if they’re not moving soon, their friends could be looking for a new home now.

Don’t assume you can just shift focus after a sale. Staying relevant is crucial—70% of home buyers forget their agent’s name within a year!

Keep engaging with past clients by sharing social media content that interests them, such as home improvement tips, renovation ideas, and local events. By remaining relevant and maintaining visibility, you enhance the chances of receiving referrals from your satisfied clients.

Our list of real estate social media marketing ideas can help you leverage online platforms to enhance your real estate marketing efforts, engage with potential clients and boost your agency’s visibility.

Despite what some so-called experts might suggest, social media marketing remains one of the most effective methods for promoting your real estate agency. Unlike traditional marketing methods, social media allows you to build lasting relationships with potential buyers and sellers by fostering trust and familiarity over time.

By concentrating on developing your personal brand, forming genuine connections with your audience, and leveraging the right tools, you can generate valuable leads and create a sustainable business. Engaging a social media agency, like Aston Digital, can further amplify these efforts. Our agency brings expertise in crafting targeted strategies, optimising content, and utilising advanced tools to enhance your online presence. We will ensure your real estate agency stays relevant and competitive in the digital landscape.

As always, if you need help with your real estate social media, drop us a line!