Social Media Fan Acquisition
Having a social media presence is one thing, but if you’ve got no-one to talk to then it’s pretty pointless! Knowing how to and having a plan for growing your audience, fan base and following is a vital part of your social media management.
You can download the Social Media Fan Acquisition template here.
There is an myriad of possibilities for growing your social media follower-base starting with the typical Social Media advertising that everyone’s heard of through to more complex competition methods, re-marketing, email marketing and offline campaign integration.
1. Social Media Advertising
Facebook, LinkedIn, Instagram, Twitter, they all have their own social media advertising platforms. Understanding each of them and knowing exactly what they do for you along with how to use them is vital to maximising the ROI you get from your advertising investment.
Boosted posts, advert campaigns, carousels and videos, each have their own place in the system, their own function, value and efficacy.
Once you understand each of them, you can plan your campaigns and budget for each method then develop a roll-out plan to get the reach you’re really looking for.
2. Offline Promotions
Often digital managers tend to stick to their own realm for the promotion of social media activity and this is a mistake. There are huge opportunities in expanding your activities outside of the digital world and leveraging any marketing or advertising activities you’re doing off-line. Heck, it can even include your customer service calls – how well are these leveraged to grow your fan base?
3. Roll Out Plan
How are you going to roll out these activities? What’s going to happen and when? How much budget are you allocating to each activity? Essentially it’s important to know exactly where you’re going to spend your money, what the expected impact is going to be and how many new fans you’re expecting to get from it!
You can download the Social Media Fan Acquisition template here.
Colour psychology plays an integral role in marketing your business. If you’ve never heard of colour psychology before, it’s the study of how different colours can affect your mood and behaviour. The colour red, for example, is a bold [...]
Our rebrand has given us the opportunity to start from scratch. New look, new feel. One thing we were lacking as Aston Social was our own content in the form of images and video. This has now become a pivotal [...]
Email marketing is one of the most direct marketing campaigns to build meaningful connection with your audience or customers, and it's important that you have a set of tools to help grow your marketing strategy. Here is a list [...]
Are you constantly getting confused by Meta Business Manager & Meta Business Suite and how to use them? In our last social media masterclass, we covered the differences between two and did a deep dive into Business Manager. In this [...]
Social Media Fan Acquisition Having a social media presence is one thing, but if you've got no-one to talk to then it's pretty pointless! Knowing how to and having a plan for growing your audience, fan base and following [...]
There's a wide range of social media marketing agency's in Melbourne, below we cover the names of the top 25. We also score their creativeness, to determine and help you rate how creative the agency that you're selecting is!When searching [...]
Download Now Social Media Community Management Strategy Social Media Engagement Policy Knowing how to engage your audience is vital to the success of any Social Media Marketing activities. Ensuring your organisation has an approved community [...]
Yep, we did too! Kia’s recent campaign promoting the launch of their new ute is an example of brand awareness done right. The campaign made its introduction during the NRL Vegas season opener in March with a teaser video [...]
Everyone is avoiding the 'R' word at the moment, but there’s no doubt Australia is in the middle of an economic downturn. If you’re noticing a dip in sales at the moment, you’re certainly not alone.During quiet business periods it’s [...]
Colour psychology plays an integral role in marketing your business. If you’ve never heard of colour psychology before, it’s the study of how different colours can affect your mood and behaviour. The colour red, for example, is a bold [...]
Our rebrand has given us the opportunity to start from scratch. New look, new feel. One thing we were lacking as Aston Social was our own content in the form of images and video. This has now become a pivotal [...]
Email marketing is one of the most direct marketing campaigns to build meaningful connection with your audience or customers, and it's important that you have a set of tools to help grow your marketing strategy. Here is a list [...]
Are you constantly getting confused by Meta Business Manager & Meta Business Suite and how to use them? In our last social media masterclass, we covered the differences between two and did a deep dive into Business Manager. In this [...]
Social Media Fan Acquisition Having a social media presence is one thing, but if you've got no-one to talk to then it's pretty pointless! Knowing how to and having a plan for growing your audience, fan base and following [...]
There's a wide range of social media marketing agency's in Melbourne, below we cover the names of the top 25. We also score their creativeness, to determine and help you rate how creative the agency that you're selecting is!When searching [...]
Download Now Social Media Community Management Strategy Social Media Engagement Policy Knowing how to engage your audience is vital to the success of any Social Media Marketing activities. Ensuring your organisation has an approved community [...]
Although TikTok has quickly grown to be one of the most widely used social media platforms worldwide, you may be wondering - is it worth investing time into it for my business? TikTok has amassed over 1 billion users [...]