Email marketing is one of the most direct marketing campaigns to build meaningful connection with your audience or customers, and it’s important that you have a set of tools to help grow your marketing strategy.
Here is a list of tips on how to boost your email marketing list.
1. Sign up Options
Collecting email address with sign up forms can increase sales and improve long terms customer engagement. You can also establish a more direct marketing strategy who has not returned to your business in a while since you already have their information. Your sign up form should be easy and clear to understand so customers have a quick insight of what to do.
Ways to use sign up options:
Sign up forms are one of the most important aspect of email marketing growth. When done right, email signup forms can bring significant advantages in improving your marketing strategy!
2. Modal and Pop-up Subscriptions
A well-customised pop-up subscription can help grab people’s attention since it automatically shows on your website without disrupting the page content. It can also be used in many ways such as showcasing your brand, increasing conversion rate, or serves as an additional guidance to the page they are viewing.
Ways to use pop-up subscriptions:
Pop-ups grabs people’s attention and can be a very useful method to grow your email marketing. Try to use them properly by not spamming your webpages with pop-ups as it would potentially annoy visitors.
3. Giveaways and Contests
Giving gifts as a marketing strategy is not only fun and engaging, but it can also drive your lead generation through email marketing at the same time! It is one of the best methods to connect with your audience easily, enforcing brand identity. By also offering customers promotional material or inviting them to a contest/raffle, this will lead them spreading the word thus increasing your sales and ROI based on the product and services that you are promoting.
Benefits of giveaways and contests for your marketing strategy:
Prize giveaways act as an incentive for customers who engages with your offer, which helps expand your email marketing campaigns. It is not doubt would increase sales from people interested in the products and services that you offer.
Find our more how Aston Digital can help you in building an effective email marketing strategy for your business! Contact us today.
Let’s Get Your Email Marketing Humming!
Complete the form below and our team will respond within 1 business day.
Low engagement on social media and broader digital channels has become an ongoing challenge for blue brands. While it’s easy to blame factors like algorithm changes, you [...]
One of the most common questions we hear from our clients, especially the B2C ones is, “How can we increase our engagement rate on Instagram?”. Instagram, in [...]
Since Elon Musk purchased the social media platform formerly known as Twitter in October 2022, it has lost around 23% of its active users. While all other major [...]
We all know the 5-second rule - the amount of time a piece of food can be on the ground and still safe to eat - but [...]
It’s time to finish the end of financial year (EOFY) with a bang! An EOFY sale is a great strategy to boost your sales (especially when things [...]
This year is flying by, isn’t it? Over the past fortnight we’ve been sending out our client Audience Intelligence Reports for Q1 of 2024 (January to March). The [...]
Yep, we did too! Kia’s recent campaign promoting the launch of their new ute is an example of brand awareness done right. The campaign made its introduction [...]
Everyone is avoiding the 'R' word at the moment, but there’s no doubt Australia is in the middle of an economic downturn. If you’re noticing a dip [...]
Colour psychology plays an integral role in marketing your business. If you’ve never heard of colour psychology before, it’s the study of how different colours can affect [...]
Our rebrand has given us the opportunity to start from scratch. New look, new feel. One thing we were lacking as Aston Social was our own content [...]
Low engagement on social media and broader digital channels has become an ongoing challenge for blue brands. While it’s easy to blame factors like algorithm changes, you [...]
One of the most common questions we hear from our clients, especially the B2C ones is, “How can we increase our engagement rate on Instagram?”. Instagram, in [...]
Since Elon Musk purchased the social media platform formerly known as Twitter in October 2022, it has lost around 23% of its active users. While all other major [...]
We all know the 5-second rule - the amount of time a piece of food can be on the ground and still safe to eat - but [...]
It’s time to finish the end of financial year (EOFY) with a bang! An EOFY sale is a great strategy to boost your sales (especially when things [...]
This year is flying by, isn’t it? Over the past fortnight we’ve been sending out our client Audience Intelligence Reports for Q1 of 2024 (January to March). The [...]
Yep, we did too! Kia’s recent campaign promoting the launch of their new ute is an example of brand awareness done right. The campaign made its introduction [...]
Everyone is avoiding the 'R' word at the moment, but there’s no doubt Australia is in the middle of an economic downturn. If you’re noticing a dip [...]
Colour psychology plays an integral role in marketing your business. If you’ve never heard of colour psychology before, it’s the study of how different colours can affect [...]
Our rebrand has given us the opportunity to start from scratch. New look, new feel. One thing we were lacking as Aston Social was our own content [...]
