Email marketing is one of the most direct marketing campaigns to build meaningful connection with your audience or customers, and it’s important that you have a set of tools to help grow your marketing strategy.
Here is a list of tips on how to boost your email marketing list.
1. Sign up Options
Collecting email address with sign up forms can increase sales and improve long terms customer engagement. You can also establish a more direct marketing strategy who has not returned to your business in a while since you already have their information. Your sign up form should be easy and clear to understand so customers have a quick insight of what to do.
Ways to use sign up options:
Sign up forms are one of the most important aspect of email marketing growth. When done right, email signup forms can bring significant advantages in improving your marketing strategy!
2. Modal and Pop-up Subscriptions
A well-customised pop-up subscription can help grab people’s attention since it automatically shows on your website without disrupting the page content. It can also be used in many ways such as showcasing your brand, increasing conversion rate, or serves as an additional guidance to the page they are viewing.
Ways to use pop-up subscriptions:
Pop-ups grabs people’s attention and can be a very useful method to grow your email marketing. Try to use them properly by not spamming your webpages with pop-ups as it would potentially annoy visitors.
3. Giveaways and Contests
Giving gifts as a marketing strategy is not only fun and engaging, but it can also drive your lead generation through email marketing at the same time! It is one of the best methods to connect with your audience easily, enforcing brand identity. By also offering customers promotional material or inviting them to a contest/raffle, this will lead them spreading the word thus increasing your sales and ROI based on the product and services that you are promoting.
Benefits of giveaways and contests for your marketing strategy:
Prize giveaways act as an incentive for customers who engages with your offer, which helps expand your email marketing campaigns. It is not doubt would increase sales from people interested in the products and services that you offer.
Find our more how Aston Digital can help you in building an effective email marketing strategy for your business! Contact us today.
Let’s Get Your Email Marketing Humming!
Complete the form below and our team will respond within 1 business day.
We’ve identified 25 of the best social media marketing agencies in Melbourne that have demonstrated their ability to help businesses optimize their time and achieve impressive results. [...]
Social Media Community Management Strategy What is a Social Media Community Management Strategy? Community management strategy involves overseeing and interacting with your brand’s audience on [...]
Although TikTok has quickly grown to be one of the most widely used social media platforms worldwide, you may be wondering - is it worth investing time [...]
Social Media Monitoring and Measurement Social Media creates a mountain of data and mountains of possibilities, but without the proper strategy and technology in place to capture [...]
There’s no doubt that leveraging social media is one of the best ways to rapidly grow your business. You’ve seen companies that have skyrocketed [...]
Harnessing the Power of Social Media Crowdsourcing for Your Brand In today’s digital landscape, crowdsourcing has emerged as a powerful tool for brands looking to innovate, [...]
We get it. There are some terms that mean very different today as they did before. Because of this, Aston Social has created a little bit of [...]
Combat Ad Fatigue with Aston Digital: Revitalise Your Advertising Marketing Campaigns Is your marketing campaign suffering from ad fatigue? At Aston Digital, we’re here to help [...]
Social media is one of the essential elements for success in business. When a company has a strong social media plan, the pathway to success is clearly [...]
Creating a new product is easy but how do you share that product with the world? When an entrepreneur is enthused with the idea of a product, [...]
We’ve identified 25 of the best social media marketing agencies in Melbourne that have demonstrated their ability to help businesses optimize their time and achieve impressive results. [...]
Social Media Community Management Strategy What is a Social Media Community Management Strategy? Community management strategy involves overseeing and interacting with your brand’s audience on [...]
Although TikTok has quickly grown to be one of the most widely used social media platforms worldwide, you may be wondering - is it worth investing time [...]
Social Media Monitoring and Measurement Social Media creates a mountain of data and mountains of possibilities, but without the proper strategy and technology in place to capture [...]
There’s no doubt that leveraging social media is one of the best ways to rapidly grow your business. You’ve seen companies that have skyrocketed [...]
Harnessing the Power of Social Media Crowdsourcing for Your Brand In today’s digital landscape, crowdsourcing has emerged as a powerful tool for brands looking to innovate, [...]
We get it. There are some terms that mean very different today as they did before. Because of this, Aston Social has created a little bit of [...]
Combat Ad Fatigue with Aston Digital: Revitalise Your Advertising Marketing Campaigns Is your marketing campaign suffering from ad fatigue? At Aston Digital, we’re here to help [...]
Social media is one of the essential elements for success in business. When a company has a strong social media plan, the pathway to success is clearly [...]
Creating a new product is easy but how do you share that product with the world? When an entrepreneur is enthused with the idea of a product, [...]
