Building Blue Brands Online
Building Blue Brands Online
Building brand equity for ‘unsexy’ industries
It can be a challenge to build a brand in what is conventionally considered an ‘unsexy’ industry segment.
Capturing audience attention in a marketplace full of traditional business-to-consumer brands can be a challenge.
If this sounds like you, then a specialist approach to Social Media brand building is likely what you need.
Limited Content
Targeted Advertising
Capturing content for business-to-business brands can be difficult due to a variety of reasons and restrictions. Capturing interesting content can be even harder.
Adding to that challenge is the complexity of using advertising for your brand. You’ll need it because that’s what gets your additional eye-balls, but targeting the right audience is very tricky in a flooded consumer universe.
It becomes a fine balancing act between generating just enough content and spending just the right amount on advertising.
Brand Exposure at a premium
Building the strength of a blue brand in a sea of red brands is about selective messages. There’s no point in a flood.
The challenge for blue brands is compounded by:
Credibility, Authority & Offers
Develop your Brand Story
The core of your brand awareness campaign is your digital brand story. Your brand story will rapidly form the pillars of the content to be published.
Publish Intelligence, Make Offers
When it comes to blue brands there is really only two main pillars of content production. Firstly, intelligent content that illustrates what you’re about and how smart you are.
Secondly, making offers to your audience. This doesn’t necessarily mean discounts or special deals, it means offering your product or services to your audience. This forms a surprisingly pivotal part of a blue brands awareness campaign as often audience members don’t actually know what they sell!
Our Blue Brand Awareness Campaign Methodology
Our Blue Brand Awareness Campaign Methodology
Brand Story based Content and Advertising
With your Brand Story developed, it’s time to start crafting and publishing the content that will build your blue brand. Tying in a bespoke array of digital advertising to expand your reach.
All of which means in real terms:
- We develop your Digital Brand Story
- The best possible platforms for your brand are chosen
- Highly quality intelligent content is published
- Digital and social media advertising is run
- Constant measurement and strategic evolution
Omni-channel brand building & awareness strategies
Publishing content for brand awareness is not just a case of pumping some social media posts out and waiting. Done properly, it’s an integrated multi-channel art form that takes the best minds with the sharpest tools.
Our services include best-in-class:
Teoma Group
Teoma wanted to create a fresh and professional online presence that showcases their history, purpose and expertise in their field. The website needed to serve as a resource for information, education, and recruitment, while also conveying Teoma's values of diversity, professionalism and family-friendliness.
