Marketing Budget Leak Audit
Marketing Budget Leak Audit
The Bang-for-Your-Buck Report
The Bang-for-Your-Buck Report
💸 You’re probably wasting money on marketing.
We’ll find out where — and tell you how to fix it.
Most businesses are leaking budget through under-performing ads, missed conversions, bloated tools, and poor resourcing. You wouldn’t pour cash down a drain, but if you’re not looking closely, that’s what’s happening.
This isn’t a sales pitch disguised as a “free audit.”
It’s a real, expert-built report designed to save you money and improve results.
5 Critical Pillars Analysed
A custom report that analyses the 5 pillars of your marketing operation:
- Media Spend – Are your ads burning cash or bringing leads?
- Organic Reach – What’s working and what’s just taking up space?
- Direct Marketing – Email, SMS, DMs—are they converting or annoying?
- Conversions – Where are leads falling through the cracks?
- Resourcing – Are your tools, team and time being used efficiently?
Here’s How It Works
- We collect the data – You give us access to your platforms or send exports (Google, Meta, CRM, etc.).
- We talk to your team – Quick interviews, no time-wasting.
- We do the deep dive – Our team audits, analyses, and diagnoses.
- You get the report – Delivered in a sharp PDF, presented via Zoom.
The Cost
- $1,350 + GST
- Delivered in 2 weeks
Less than what you’re probably wasting every single month.
🔒 No contracts. No lock-ins.
Just cold, hard truths and practical next steps.
Ready to uncover your budget black holes?
Ready to plug the leaks?
Let’s cut to the chase — you don’t want fluff, and we don’t do vague.
Book a quick 20-minute call with our strategy team and we’ll give you 3 tailored, actionable improvements you can make to your marketing right now — completely free.
These aren’t generic tips — they’re based on your actual business and marketing setup. Real wins. Real results. No obligations.
If you like what you hear, we can talk about diving deeper with the full Marketing Budget Leak Audit. If not, you still walk away smarter.
Sound fair?
Frequently Asked Questions: Marketing Budget Leak Audit
In the 3 Quick Wins Call, you’ll get immediate, personalised value — no fluff, no sales pitch.
Here’s what’s included:
-
A quick review of your current marketing setup (based on what you share)
-
3 tailored, high-impact recommendations you can action right away — focused on improving efficiency, performance, or cost-effectiveness
-
Expert guidance on where your biggest opportunities likely are, based on patterns we’ve seen across similar organisations
It’s a fast, focused session designed to give you real value — and a taste of what our deeper audit can uncover.
You can expect clear, actionable insights that highlight where your marketing budget is being underutilised or wasted. Typical findings include:
-
Overspending on low-performing ad campaigns
-
Gaps in your conversion funnel that are leaking leads
-
Underperforming organic channels with missed growth opportunities
-
Outdated or duplicated tools and subscriptions eating into your budget
-
Inefficient use of internal or external marketing resources
Each finding is backed by data and paired with tailored recommendations and a practical action plan — so you know exactly what to fix, how, and why.
The audit covers five key areas of your marketing operations where budget inefficiencies often hide:
-
Media Spend – Are your paid ads working as hard as they should? We assess targeting, ROI, and wastage across all channels.
-
Organic Reach – We examine how well your organic content is performing and identify missed opportunities to grow visibility without extra spend.
-
Direct Marketing – Email, SMS, and outbound efforts are evaluated for effectiveness, delivery, and ROI.
-
Conversions – We look at your funnel performance to find where leads are dropping off and where budget is being lost.
-
Resourcing – Are your internal and external marketing resources being used efficiently? We assess structure, skills, and allocation.
Each area is analysed to uncover leaks, then paired with strategic recommendations and a clear action plan.
The Marketing Budget Leak Audit costs $1,350 + GST.
This includes a full analysis of your marketing operations across five key areas, a detailed report outlining budget inefficiencies, and a strategic implementation plan delivered in an easy-to-understand PDF — presented to you over Zoom by our expert team. The entire process takes around 2 weeks from start to finish.
There’s no long-term commitment required.
The Marketing Budget Leak Audit is a one-off project — you pay a flat fee of $1,499 inc. GST, and that’s it. You’re under no obligation to continue working with Aston Digital afterwards.
Of course, if you’d like support implementing the recommendations or ongoing marketing help, we’re here — but that’s entirely up to you.
We make the data access process simple and secure.
To conduct the audit, we request temporary access to your relevant marketing platforms — such as Google Ads, Meta Business Manager, Google Analytics, email platforms, and CRM tools. In most cases, this is done by adding our team as a user with limited permissions, which you can revoke at any time.
If that’s not possible, we can also use data extracts and reports generated from your team.
We may also conduct short interviews with your internal team and request supporting documents or reports where needed. Our team will guide you step-by-step and only ask for what’s essential to complete the analysis accurately and efficiently.
Great question — we don’t just hand you a report and leave you to figure it out.
Every finding in the audit comes with:
-
A clear explanation of what the issue is and why it matters
-
A strategic recommendation tailored to your business
-
A practical Implementation Plan outlining the steps to take, who should take them, and when
We also present everything to you in a Zoom session, so you can ask questions, get clarity, and walk away confident in what needs to be done — whether you choose to action it yourself, with your team, or with our help.
Aston Digital:
A Marketing Intelligence Agency in Melbourne
Our Digital Marketing Agency head office is in the heart of Melbourne, Australia – located at 530 Little Collins St, Melbourne VIC 3000, Australia
We offer a suite of digital marketing services including Content Creation, Marketing Strategy, Web Design and Web Development, SEO, Social Media Management, Social Media Advertising, Social Media Training, Email Marketing and Google Ads.
We might be based in Melbourne, but we service all of Australia including Sydney, Perth, Canberra, Brisbane and Hobart.
Why work with us?
Aston Digital has been helping Australian businesses optimise their budgets since 2012.
Marketing intelligence is essential for identifying where your marketing budget is working — and where it’s quietly disappearing. By uncovering inefficiencies and missed opportunities, businesses can optimise their spend, improve performance, and make smarter decisions with confidence.
Aston Digital specialises in finding these hidden budget leaks. We provide deep, strategic insight into your marketing operations to help you do more with less – and do it better.
We work with professional and corporate organisations across sectors including government, not-for-profit, law enforcement, healthcare, automotive, civil construction, and adventure lifestyle.
Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!
Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.
Understanding your brand is vital. That’s why we first start by defining your brand in terms of a Hollywood movie script. The Brand Story outlines who your customer is, what they want, why they want it and how you’re going to help them get it.
If you’re wanting to start your digital marketing strategy from scratch, or review your existing strategy, our Digital Brand Story framework might be for you!
