Email marketing is one of the most direct marketing campaigns to build meaningful connection with your audience or customers, and it’s important that you have a set of tools to help grow your marketing strategy.
Here is a list of tips on how to boost your email marketing list.
1. Sign up Options
Collecting email address with sign up forms can increase sales and improve long terms customer engagement. You can also establish a more direct marketing strategy who has not returned to your business in a while since you already have their information. Your sign up form should be easy and clear to understand so customers have a quick insight of what to do.
Ways to use sign up options:
Sign up forms are one of the most important aspect of email marketing growth. When done right, email signup forms can bring significant advantages in improving your marketing strategy!
2. Modal and Pop-up Subscriptions
A well-customised pop-up subscription can help grab people’s attention since it automatically shows on your website without disrupting the page content. It can also be used in many ways such as showcasing your brand, increasing conversion rate, or serves as an additional guidance to the page they are viewing.
Ways to use pop-up subscriptions:
Pop-ups grabs people’s attention and can be a very useful method to grow your email marketing. Try to use them properly by not spamming your webpages with pop-ups as it would potentially annoy visitors.
3. Giveaways and Contests
Giving gifts as a marketing strategy is not only fun and engaging, but it can also drive your lead generation through email marketing at the same time! It is one of the best methods to connect with your audience easily, enforcing brand identity. By also offering customers promotional material or inviting them to a contest/raffle, this will lead them spreading the word thus increasing your sales and ROI based on the product and services that you are promoting.
Benefits of giveaways and contests for your marketing strategy:
Prize giveaways act as an incentive for customers who engages with your offer, which helps expand your email marketing campaigns. It is not doubt would increase sales from people interested in the products and services that you offer.
Find our more how Aston Digital can help you in building an effective email marketing strategy for your business! Contact us today.
Let’s Get Your Email Marketing Humming!
Complete the form below and our team will respond within 1 business day.
One of our biggest takeaways from State of Social 2024 was the evolution of zero-click searches and the impact it will have on the way we do [...]
Have you noticed a drop in engagement on your brand’s Instagram posts? Likes not flowing as much as what they used to? The good news is you’re [...]
Did you know that after approximately 4 exposures to your ad, your conversions can drop by almost half? As Meta increasingly emphasises broad targeting, the effectiveness of [...]
This year has been challenging for both businesses and consumers, with rising cost-of-living pressures leading to shifts in retail habits. During these quieter times, it’s crucial to [...]
When it comes to protecting your intellectual property (IP), it’s essential to understand the distinctions between copyright and trade marks, as each serves a unique purpose in safeguarding your creative and business assets.
If you’ve recently created a paid campaign on Facebook (or Meta as it’s now known), you’ve probably noticed the platform is trying to skew you towards using [...]
The results from our Audience Intelligence Reports for Q2 have incited some interesting conversations amongst our team. For those of you who don’t know, our quarterly Audience [...]
If you’ve been following our tips to improve your website and social media accessibility, you will have seen us harp on about the importance of image alt [...]
Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a [...]
Blue brands cater to a diverse group of audiences from different backgrounds and levels of ability. For example, government agencies will often promote services, campaigns and ideas [...]
One of our biggest takeaways from State of Social 2024 was the evolution of zero-click searches and the impact it will have on the way we do [...]
Have you noticed a drop in engagement on your brand’s Instagram posts? Likes not flowing as much as what they used to? The good news is you’re [...]
Did you know that after approximately 4 exposures to your ad, your conversions can drop by almost half? As Meta increasingly emphasises broad targeting, the effectiveness of [...]
This year has been challenging for both businesses and consumers, with rising cost-of-living pressures leading to shifts in retail habits. During these quieter times, it’s crucial to [...]
When it comes to protecting your intellectual property (IP), it’s essential to understand the distinctions between copyright and trade marks, as each serves a unique purpose in safeguarding your creative and business assets.
If you’ve recently created a paid campaign on Facebook (or Meta as it’s now known), you’ve probably noticed the platform is trying to skew you towards using [...]
The results from our Audience Intelligence Reports for Q2 have incited some interesting conversations amongst our team. For those of you who don’t know, our quarterly Audience [...]
If you’ve been following our tips to improve your website and social media accessibility, you will have seen us harp on about the importance of image alt [...]
Developing an inclusive website accessible to people with diverse abilities is not only best practice, but pivotal to user experience (UX). With 1-in-6 Australians living with a [...]
Blue brands cater to a diverse group of audiences from different backgrounds and levels of ability. For example, government agencies will often promote services, campaigns and ideas [...]
