Is your marketing campaign suffering from advertising fatigue? We are here to help.

So, What is ad fatigue?

When your audience sees your ads too many times, they lose interest and stop engaging with them. This is known as ad fatigue. As your advertisement frequency increases, your click-through rate (CTR) decreases due to ad fatigue. As a result, your campaign loses its effectiveness to communicate your brand message to your potential customers, and you don’t get a good return on your investment. We don’t want that!

You want your advertising to stand out, create an impression, and, most importantly, motivate your target audience to take action.

But how can this grow your business?

Wait, how do I know which ad is causing ad fatigue?

The first step in avoiding ad fatigue is to keep track of your campaign. If you don’t track your advertisements’ performance, you won’t know if your audience has lost interest in them. Monitoring your ad campaign to observe how your audience reacts with your content is the first step in fighting ad fatigue.

There are different variables that leads to ad fatigue, but the three main metrics to measure ad fatigue are:

1. Ad Frequency

Ad Frequency is the number of times your ad was shown divided by the number of different users that saw it.

When an advertisement was aired 300 times and 150 individuals saw it, the Frequency is 2. That implies we anticipate individuals seeing our ad twice on average. Frequency is one of the most essential variables to measure for digital ad fatigue. The average number of times your ad is seen is known as frequency. If your audience sees your ad more than 10 times, it’s too much for them.

2. Cost – Per – Click

When it comes to Cost – per – Click, it’s the actual fee you pay every time someone clicks on your ad is known as cost per click. A rising CPC indicates that you are paying more to have your ad clicked.

The typical cost per click (CPC) varies greatly depending on the sector and how exact you want your targeting to be. On average, the CPC rises in parallel with the value of the goods or service you’re selling.

3. Click – Through Rate

If the goal of the ad is to create and grow clicks, this is a crucial measure to track. If you’re unfamiliar with CTR, it’s the proportion of clicks your ad receives divided by the number of impressions.

When users are interested in your ad and what you have to offer, they will click on it. A steady drop in CTR is one of the first indicators that an ad is experiencing ad fatigue. When your audience is bored of seeing the same ad, they are less likely to click on it.

This is true for advertisements that have a high CTR at the start of their run. It might be anything other than ad weariness if your ad has a consistently low CTR.

And how much does it cost?

Here are some of the ways you can do to reduce ad fatigue:

1. Limit your ad frequency.

Frequency is a calculated measure based on the number of ad impressions and reach. It displays the average number of times a person in your target audience saw your ad over a given period of time.
When your audience has seen one of your advertisements too many times and has become bored of it, ad fatigue happens.

2. Change your ad content.

Don’t duplicate! You may avoid ad weariness by changing an ad’s wording without going back to the drawing board entirely. Small differences such as a change on the words and colors presents a different look. Although it’s a simple adjustment, you’d be amazed how powerful altering an ad’s backdrop color can be.

3. Target your ads.

Don’t overlap audience! It’s best to divide your existing Facebook followers into a new audience and target them individually when launching any campaign. The last thing you want is for your advertising to annoy your most ardent supporters and followers by repeatedly selling items they may already own. So do consider eliminating those who have previously engaged with your ad or brand in some manner, depending on how you asses a conversion for your ad. If you like to increase the number of Facebook likes on your page, don’t advertise to individuals who have already liked it!

Bottom line:

At the end of the day, coming up with ad concepts and campaigns is a never-ending process. Advertisement trends and campaigns from small companies and industry heavyweights should always be kept in mind. They’re a fantastic source of ideas!

The following remedies may work for a time, and if you aren’t already doing so, it’s a good idea to start integrating some of them in your process.

But, in the end of the day, nothing beats ad fatigue like a total ad overhaul.

If you need help to strategies exciting ads, come talk to us – Contact us here.

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