We often hear that attention spans are decreasing, particularly among Gen Z. Social media platforms like TikTok and Instagram are often blamed, with headlines suggesting that endless [...]

When you see a paid ad, nine times out of ten, you're probably not clicking on it. Instead, you'll likely hop over to Google, search the brand [...]

Did you know that up to 95% of your potential business clients aren’t looking to buy right now? It sounds like a small detail, but it has [...]

Social media followers are great - the more, the merrier - but how can you convert this audience into subscribers who engage with your brand on a [...]

You know how they say your dopamine levels rise when you eat chocolate? Well, we get that same feeling when we look at data. Why? Because digital [...]

It’s the second week of November, and Black Friday promotions are in full swing;  emails, ads, organic posts. But, how many of these promotions are you actually paying [...]

TikTok can be polarising. Those who use it, love it. Those who don’t often find it confusing or aren’t sure how it could fit into their social media [...]

We’ve been geeking out over our latest Audience Intelligence Reports which rolled out to our clients over the last two weeks. Separate from our monthly digital marketing [...]

The results from our Audience Intelligence Reports for Q2 have incited some interesting conversations amongst our team. For those of you who don’t know, our quarterly Audience [...]

Blue brands cater to a diverse group of audiences from different backgrounds and levels of ability. For example, government agencies will often promote services, campaigns and ideas [...]

Low engagement on social media and broader digital channels has become an ongoing challenge for blue brands. While it’s easy to blame factors like algorithm changes, you [...]

One of the most common questions we hear from our clients, especially the B2C ones is, “How can we increase our engagement rate on Instagram?”. Instagram, in [...]

It’s time to finish the end of financial year (EOFY) with a bang! An EOFY sale is a great strategy to boost your sales (especially when things [...]

This year is flying by, isn’t it? Over the past fortnight we’ve been sending out our client Audience Intelligence Reports for Q1 of 2024 (January to March). The [...]

Yep, we did too! Kia’s recent campaign promoting the launch of their new ute is an example of brand awareness done right. The campaign made its introduction [...]

Everyone is avoiding the 'R' word at the moment, but there’s no doubt Australia is in the middle of an economic downturn. If you’re noticing a dip [...]

Although TikTok has quickly grown to be one of the most widely used social media platforms worldwide, you may be wondering - is it worth investing time [...]

Social Media Monitoring and Measurement Social Media creates a mountain of data and mountains of possibilities, but without the proper strategy and technology in place to capture [...]

No matter what industry you’re in, building trust with your audience is a crucial factor in building a loyal community. It takes more than just inspiring people's [...]

Do you remember the early days of Facebook? When we used to ‘Become a fan’ of Pages, ‘Poke’ each other and write on each others’ Walls? Looking [...]

So, you’re in search of the best social media marketing agency for your business? With numerous options available, finding the right one can be overwhelming. What should [...]

Choosing an article photo is only half the battle in creating good content.  The photo must have specific requirements.  The social media manager or whoever is handling [...]

Jim Collins once remarked that "Good is the enemy of Great," suggesting that settling for good can prevent achieving greatness. However, having no content at all is [...]

Social media has taken the world by storm. It changed the way we do business. According to reports, 97% of marketers use social media channels in their [...]