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  • Explaining the 95/5 rule in B2B marketing

    Understanding the 95:5 rule in B2B marketing

    Did you know that up to 95% of your potential business clients aren’t looking to buy right now? It sounds like a small detail, but it has [...]

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  • Magnet attracting social media followers

    From social media follower to fully engaged subscriber

    Social media followers are great - the more, the merrier - but how can you convert this audience into subscribers who engage with your brand on a [...]

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  • Ellen sharing insights from a digital marketing report

    Digital marketing metrics you should be tracking in 2025

    You know how they say your dopamine levels rise when you eat chocolate? Well, we get that same feeling when we look at data. Why? Because digital [...]

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  • Close up of a woman scrolling on social media

    What is content fatigue and how to overcome it

    It’s the second week of November, and Black Friday promotions are in full swing;  emails, ads, organic posts. But, how many of these promotions are you actually paying [...]

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  • A woman recording a video of herself on mobile for TikTok

    Still deciding on whether to invest in TikTok? These are the questions you need to ask yourself…

    TikTok can be polarising. Those who use it, love it. Those who don’t often find it confusing or aren’t sure how it could fit into their social media [...]

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  • Aston Digital's top 3 learnings from our Q3 Audience Intelligence Reports

    Top 3 learnings from our Q3 Audience Intelligence Reports

    We’ve been geeking out over our latest Audience Intelligence Reports which rolled out to our clients over the last two weeks. Separate from our monthly digital marketing [...]

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  • 3 Key Takeaways From Our Q2 Audience Intelligence Reports

    3 Key Takeaways From Our Q2 Audience Intelligence Reports

    The results from our Audience Intelligence Reports for Q2 have incited some interesting conversations amongst our team. For those of you who don’t know, our quarterly Audience [...]

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  • social media accessibility

    5 Ways to make your social media content more accessible

    Blue brands cater to a diverse group of audiences from different backgrounds and levels of ability. For example, government agencies will often promote services, campaigns and ideas [...]

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  • digital content strategy

    Is your content strategy offering enough value?

    Low engagement on social media and broader digital channels has become an ongoing challenge for blue brands. While it’s easy to blame factors like algorithm changes, you [...]

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  • how to increase your instagram engagement

    How to increase your engagement rate on Instagram

    One of the most common questions we hear from our clients, especially the B2C ones is, “How can we increase our engagement rate on Instagram?”. Instagram, in [...]

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  • june 30 eofy campaign

    How to plan a digital EOFY campaign

    It’s time to finish the end of financial year (EOFY) with a bang! An EOFY sale is a great strategy to boost your sales (especially when things [...]

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  • Audience Intelligence Reports Q1 2024

    4 Things We Learnt From Our Audience Intelligence Reports in Q1

    This year is flying by, isn’t it? Over the past fortnight we’ve been sending out our client Audience Intelligence Reports for Q1 of 2024 (January to March). The [...]

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  • kia ute awareness campaign

    Did you hear Kia’s getting a ute?

    Yep, we did too! Kia’s recent campaign promoting the launch of their new ute is an example of brand awareness done right. The campaign made its introduction [...]

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  • business staying afloat

    Digital marketing strategies to help you stay visible during quiet business periods

    Everyone is avoiding the 'R' word at the moment, but there’s no doubt Australia is in the middle of an economic downturn. If you’re noticing a dip [...]

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  • tiktok business 2023

    Why should your business be on TikTok by 2023?

    Although TikTok has quickly grown to be one of the most widely used social media platforms worldwide, you may be wondering - is it worth investing time [...]

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  • Social Media Monitoring and Measurement Template - Aston Social Digital Marketing

    Social Media Monitoring and Measurement Template

    Social Media Monitoring and Measurement Social Media creates a mountain of data and mountains of possibilities, but without the proper strategy and technology in place to capture [...]

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  • build trust social media

    How to build trust with your audience on social media

    No matter what industry you’re in, building trust with your audience is a crucial factor in building a loyal community. It takes more than just inspiring people's [...]

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  • The Evolution of Facebook

    The Evolution of Facebook

    Do you remember the early days of Facebook? When we used to ‘Become a fan’ of Pages, ‘Poke’ each other and write on each others’ Walls? Looking [...]

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  • how to choose the best social media marketing agency

    How to choose the best social media marketing agency with these 7 questions

    So, you’re in search of the best social media marketing agency for your business? With numerous options available, finding the right one can be overwhelming. What should [...]

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  • 7 Tips In Choosing the Right Article Photo

    7 Tips In Choosing the Right Article Photo

    Choosing an article photo is only half the battle in creating good content.  The photo must have specific requirements.  The social media manager or whoever is handling [...]

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  • How to create good content for social media in Australia

    How to create good content for social media in Australia

    Jim Collins once remarked that "Good is the enemy of Great," suggesting that settling for good can prevent achieving greatness. However, having no content at all is [...]

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  • How a Social Media Agency Works in Australia

    How a Social Media Agency Works in Australia

    Social media has taken the world by storm. It changed the way we do business. According to reports, 97% of marketers use social media channels in their [...]

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