Barenbrug
Industry: Corporates
Services Used: Google Ads, Search Engine Optimisation, Social Media Advertising, Website Design & Development
Barenbrug is a top Australian seed company, specialising in research and development, marketing, extension and distribution of proprietary seeds for pasture, forage, cropping, turf and seed enhancement technology.
Phebra Pharmaceuticals
Industry: Corporates, Healthcare
Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements.
Metcash
Industry: Corporates
Services Used: Social Media Management
As one of the largest retail groups in Australia, Metcash Australia aimed to initiate a more open dialogue with stakeholders, extending communication to shareholders, analysts, governments, and customers. Aston Digital stepped in to make that plan a reality on LinkedIn and Twitter.
Aston Digital has made a substantial impact on large corporate brands through specialized digital marketing services tailored to their unique needs. Their expertise encompasses SEO, PPC advertising, social media marketing, content marketing, and web development, helping these brands achieve their marketing goals, increase online visibility, and effectively engage with their target audiences.
Comprehensive Digital Strategies
Aston Digital adopts a holistic approach to digital marketing for large corporate brands, integrating various tactics to create a robust online presence. Each strategy is meticulously crafted to resonate with the target audience and align with the brand’s objectives.
Search Engine Optimization (SEO)
SEO is a cornerstone of Aston Digital’s strategy. They conduct extensive keyword research to identify the terms potential clients use when searching for corporate services and products. By optimizing website content, meta descriptions, and building high-quality backlinks, Aston Digital ensures that large corporate brands rank highly on search engine results pages (SERPs). This increased visibility drives organic traffic to the websites, leading to higher engagement and conversions.
For instance, a multinational corporation experienced a significant boost in organic traffic after Aston Digital optimized their website for relevant keywords related to their industry. This optimization not only improved their search rankings but also enhanced the overall user experience on their site.
Pay-Per-Click (PPC) Advertising
PPC advertising is another powerful tool used by Aston Digital to generate immediate results. By creating targeted ad campaigns on platforms like Google Ads and social media, they ensure that ads reach the right audience at the right time. This approach maximizes the ROI for large corporate brands by attracting highly interested potential clients.
A global financial services company benefited from Aston Digital’s PPC campaigns by reaching a broader audience interested in their financial products and services. The ads were carefully crafted to highlight the unique selling points of their offerings, leading to increased click-through rates and inquiries.
Engaging Content Marketing
Content marketing is pivotal in establishing a brand’s authority and engaging with the audience. Aston Digital creates high-quality, informative, and engaging content that resonates with industry professionals and potential clients. This includes blog posts, videos, infographics, and social media content that showcase the brand’s expertise and successful projects.
For example, a leading technology company’s blog, filled with industry insights, product updates, and expert advice, has become a valuable resource for their audience. This content not only drives traffic to their website but also builds a community of loyal followers who trust the brand.
Social Media Marketing
Social media platforms are essential for large corporate brands to connect with their audience. Aston Digital leverages platforms like LinkedIn, Instagram, and Facebook to distribute engaging content, run targeted ads, and interact with followers. By maintaining an active and dynamic social media presence, large corporate brands can build a strong community and foster brand loyalty.
Aston Digital’s social media campaigns for a multinational consumer goods company included product highlights, employee spotlights, and interactive posts. These efforts not only increased brand awareness but also encouraged user-generated content, further amplifying their reach.
Web Development and Design
A user-friendly and visually appealing website is crucial for large corporate brands. Aston Digital’s web development and design team create websites that are not only aesthetically pleasing but also optimized for performance and user experience. These websites are mobile-friendly, fast, and easy to navigate, ensuring that visitors can find the information they need quickly and efficiently.
For a major pharmaceutical company, Aston Digital designed a website that reflects the brand’s professionalism and expertise while providing a seamless browsing experience. The site’s intuitive layout, combined with high-quality images and detailed product descriptions, has significantly improved user engagement and conversion rates.
Data-Driven Decision Making
Aston Digital’s success is driven by their data-driven approach. They continuously monitor and analyze the performance of their marketing campaigns using advanced analytics tools. This allows them to make informed adjustments and optimizations to ensure the best possible outcomes for their clients.
By tracking metrics such as website traffic, conversion rates, and customer behavior, Aston Digital provides large corporate brands with valuable insights into their marketing efforts. These insights help brands understand what works and what doesn’t, allowing them to refine their strategies for even greater success.
Success Stories
The success stories of multinational corporations illustrate the effectiveness of Aston Digital’s strategies. For example, a global financial services company experienced a substantial increase in organic traffic, higher engagement on social media, and a boost in client inquiries due to Aston Digital’s comprehensive digital marketing approach. Another major technology firm saw similar success, with targeted PPC campaigns driving immediate traffic to their website and a strong social media presence enhancing their brand visibility.
Tailored Solutions for Unique Challenges
Aston Digital understands that each large corporate brand has its own set of unique challenges and goals. They provide customized solutions that address these specific needs, whether it’s building brand awareness, driving client inquiries, or engaging with industry professionals. This personalized approach ensures that each brand receives the attention and expertise necessary to succeed in the competitive corporate landscape.
Conclusion
Aston Digital’s expertise in digital marketing has proven to be invaluable for large corporate brands looking to enhance their online presence and achieve their marketing goals. Their comprehensive strategies, data-driven approach, and commitment to delivering measurable results have helped brands thrive in the digital landscape. By leveraging the latest digital marketing techniques and tools, Aston Digital continues to drive success for large corporate brands, helping them reach new heights and connect with their target audience in meaningful ways.
In conclusion, Aston Digital’s holistic and data-driven digital marketing strategies have not only elevated the online presence of large corporate brands but also ensured sustained engagement and growth in an increasingly digital marketplace.