• Our Work

Phebra

Phebra

Industry: Healthcare

Services Used: Social Media Management

Platform: LinkedIn

Phebra develops, manufactures and supplies pharmaceuticals to meet the needs of the hospital speciality pharmaceutical market.

 

For over 30 years, Phebra has been manufacturing and supplying critical medicines to Australian hospitals, particularly in therapeutic areas including pain, anesthesia, emergency cardiovascular, critical antidotes, orphan oncology and more.

  • The Challenge

Managing the symptoms

Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements. Phebra came to Aston Digital looking for a way to deliver their brand story online in a way that meets their regulatory requirements.

  • The Challenge

Managing the symptoms

Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements. Phebra came to Aston Digital looking for a way to deliver their brand story online in a way that meets their regulatory requirements.

  • The Strategy

A dose of LinkedIn marketing

Due to the nature of their work, Aston Digital proposed a focus on LinkedIn, marketing their brand and manufacturing capabilities through feed posts. In addition, to present Phebra as a thought leader in the pharmaceutical industry, we suggested regular LinkedIn Pulse articles on behalf of the company CEO.

To ensure we maintain compliance, a strict content review process across multiple personnel within Aston and Phebra’s teams were implemented.

  • The Strategy

A dose of LinkedIn marketing

Due to the nature of their work, Aston Digital proposed a focus on LinkedIn, marketing their brand and manufacturing capabilities through feed posts. In addition, to present Phebra as a thought leader in the pharmaceutical industry, we suggested regular LinkedIn Pulse articles on behalf of the company CEO.

To ensure we maintain compliance, a strict content review process across multiple personnel within Aston and Phebra’s teams were implemented.

  • The Result

Injection of brand awareness

 

Through consistent marketing on LinkedIn, Phebra has been able to increase brand awareness and strengthen the relationship with stakeholders including universities and research institutions.

They have seen an average of approximately 30 new followers on LinkedIn each month.

Phebra is now able to consistently share content on LinkedIn that meets strict compliance standards set by pharmaceutical regulatory authorities.

LinkedIn has become a platform for building brand awareness of Phebra whilst also positioning them as industry leaders in pharmaceuticals

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