Phebra develops, manufactures and supplies pharmaceuticals to meet the needs of the hospital speciality pharmaceutical market.
For over 30 years, Phebra has been manufacturing and supplying critical medicines to Australian hospitals, particularly in therapeutic areas including pain, anesthesia, emergency cardiovascular, critical antidotes, orphan oncology and more.
Managing the symptoms
Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements. Phebra came to Aston Digital looking for a way to deliver their brand story online in a way that meets their regulatory requirements.
Managing the symptoms
Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements. Phebra came to Aston Digital looking for a way to deliver their brand story online in a way that meets their regulatory requirements.
A dose of LinkedIn marketing
Due to the nature of their work, Aston Digital proposed a focus on LinkedIn, marketing their brand and manufacturing capabilities through feed posts. In addition, to present Phebra as a thought leader in the pharmaceutical industry, we suggested regular LinkedIn Pulse articles on behalf of the company CEO.
To ensure we maintain compliance, a strict content review process across multiple personnel within Aston and Phebra’s teams were implemented.
A dose of LinkedIn marketing
Due to the nature of their work, Aston Digital proposed a focus on LinkedIn, marketing their brand and manufacturing capabilities through feed posts. In addition, to present Phebra as a thought leader in the pharmaceutical industry, we suggested regular LinkedIn Pulse articles on behalf of the company CEO.
To ensure we maintain compliance, a strict content review process across multiple personnel within Aston and Phebra’s teams were implemented.
Injection of brand awareness
Through consistent marketing on LinkedIn, Phebra has been able to increase brand awareness and strengthen the relationship with stakeholders including universities and research institutions.
They have seen an average of approximately 30 new followers on LinkedIn each month.
Phebra is now able to consistently share content on LinkedIn that meets strict compliance standards set by pharmaceutical regulatory authorities.
LinkedIn has become a platform for building brand awareness of Phebra whilst also positioning them as industry leaders in pharmaceuticals
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Hockey Victoria
Industry: Government, Not-For-Profit
Services Used: Social Media Advertising, Social Media Management, Website Design & Development
Hockey Victoria is the peak governing body for the sport of hockey in Victoria. The association’s role is to service the 150 clubs and associations throughout the state.
Gama Healthcare
Industry: Healthcare
Services Used: Content Creation, Social Media Advertising
GAMA Healthcare is a leading provider of infection prevention solutions, founded by a team of medical professionals dedicated to improving patient safety worldwide.
Interface Councils
Industry: Government
Services Used: Brand Development, Content Creation, Social Media Advertising, Social Media Management
Interface Councils aim to improve the quality of life of those living in Melbourne’s outer suburbs and create the same opportunities as those living in the inner suburbs.
Barenbrug
Industry: Corporates
Services Used: Google Ads, Search Engine Optimisation, Social Media Advertising, Website Design & Development
Barenbrug is a top Australian seed company, specialising in research and development, marketing, extension and distribution of proprietary seeds for pasture, forage, cropping, turf and seed enhancement technology.
Sheen Panel Service
Industry: Automotive
Services Used: Email Marketing, Social Media Advertising, Social Media Management
Founded in 1969, Sheen Panel Service began as a single location in Bayswater and has grown into one of Victoria's leading panel beating networks.
Uniting Vic.Tas
Industry: Government, Healthcare
Services Used: Social Media Strategy & Training
Uniting Vic.Tas is the community services organisation of the Uniting Church, delivering services and programs for individuals, families and communities across Victoria and Tasmania.
NSW & ACT Primary Health Networks (PHN)
Industry: Government, Healthcare
Services Used: Google Ads, Social Media Advertising
Primary Health Networks (PHNs) are independent not-for-profit organisations that support primary healthcare through service and system level integration, commissioning of services to address identified gaps and needs in their regions, and general practice transformation.
Victoria Police
Industry: Government, Law Enforcement & Defense
Services Used: Content Creation, Social Media Advertising, Social Media Management
In October 2022, Victoria Police launched Made for More, an advertising campaign to support police recruitment. Victoria Police was looking for a digital agency partner to support the paid social media component of this campaign, including strategy, content creation, copywriting, implementation and moderation.
Friday’s Jet Skis
Industry: Adventure, Automotive
Services Used: Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Website Design & Development
Based in Port Kennedy, Friday's Sea-Doo & Can-Am is a family-owned business specialising in power sports, led by internationally renowned racing star Friday Boyce.
Dial Before You Dig
Industry: Government, Not-For-Profit
Services Used: Social Media Management
Dial Before You Dig recently rebranded and is now known as Before You Dig Australia. It is a not-for-profit member organisation comprising asset owning and non-asset owners who support their vision of zero damage, zero harm.
Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!
Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.
Understanding your brand is vital. That’s why we first start by defining your brand in terms of a Hollywood movie script. The Brand Story outlines who your customer is, what they want, why they want it and how you’re going to help them get it.
If you’re wanting to start your digital marketing strategy from scratch, or review your existing strategy, our Digital Brand Story framework might be for you!
