Metcash
Metcash
Industry: Corporates
Services Used: Social Media Management
Platform: LinkedIn, Twitter
Metcash is Australia’s leading wholesale distribution and marketing company with a strong network of stakeholders, franchisees, shareholders and regulatory authorities.
Metcash provides merchandising, operational and marketing support across the food, liquor and hardware industries.
A more open conversation.
As one of the largest retail groups in Australia, Metcash Australia aimed to initiate a more open dialogue with stakeholders, extending communication to shareholders, analysts, governments, and customers.
A new way of thinking
Achieving this goal demanded the formulation of a fresh social media strategy and, more significantly, a shift in mindset—an innovative approach to engaging audiences in nearly real-time, free from apprehension about backlash or domination.
A more open conversation.
As one of the largest retail groups in Australia, Metcash Australia aimed to initiate a more open dialogue with stakeholders, extending communication to shareholders, analysts, governments, and customers.
A new way of thinking
Achieving this goal demanded the formulation of a fresh social media strategy and, more significantly, a shift in mindset—an innovative approach to engaging audiences in nearly real-time, free from apprehension about backlash or domination.
Fast, open communication networks.
The devised strategy centred around establishing a presence on as many networks as reasonably feasible and consistently sharing a diverse range of content—venturing into territories that many corporate entities might find unconventional.
Respond and listen.
The risks that can present themselves on social media often scare large, publicly listed enterprises. To address this, an all-encompassing listening strategy was implemented, accompanied by a risk mitigation matrix and a structured process to avert any potential costly complications.
Fast, open communication networks.
The devised strategy centred around establishing a presence on as many networks as reasonably feasible and consistently sharing a diverse range of content—venturing into territories that many corporate entities might find unconventional.
Respond and listen.
The risks that can present themselves on social media often scare large, publicly listed enterprises. To address this, an all-encompassing listening strategy was implemented, accompanied by a risk mitigation matrix and a structured process to avert any potential costly complications.
A better brand, a better story
Metcash has achieved success in expanding its follower count and extending the reach of its message, simultaneously advancing toward enhanced organisational transparency. Stakeholders now find a greater sense of familiarity with Metcash, actively engaging with the company on social media. At the same time, the corporation as a whole has grown more at ease with the concept and its operational dynamics.
Metcash embarked on a transformative journey to foster open communication through a fresh social media strategy, mindset shift and embracing real-time engagement.
As one of the largest retail groups, the challenge was to initiate dialogues with stakeholders, from shareholders to governments. The strategy focused on robust network presence, sharing diverse content in unconventional territories. Addressing risks, Metcash implemented a comprehensive listening strategy. This resulted in an increased follower count, increased reach, and enhanced organisational transparency, reflecting a successful evolution toward open communication.
Or Browse All
Metcash
Industry: Corporates
Services Used: Social Media Management
As one of the largest retail groups in Australia, Metcash Australia aimed to initiate a more open dialogue with stakeholders, extending communication to shareholders, analysts, governments, and customers. Aston Digital stepped in to make that plan a reality on LinkedIn and Twitter.
Phebra
Industry: Corporates, Healthcare
Due to the heavily regulated nature of their industry, Phebra was looking for a social media provider who understands their industry and its complexities, whilst also comfortably meeting their strict requirements.
Tradesman Roof Racks
Industry: Adventure, Automotive
Services Used: Brand Development, Content Creation, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
With the emergence of digital marketing over traditional, Tradesman Roof Racks wanted to increase their marketing activities through online channels. They were looking to outsource this task to an external provider - enter Aston Digital.
Teoma Group
Industry: Civil Construction
Services Used: Search Engine Optimisation, Website Design & Development
Teoma wanted to create a fresh and professional online presence that showcases their history, purpose and expertise in their field. The website needed to serve as a resource for information, education, and recruitment, while also conveying Teoma's values of diversity, professionalism and family-friendliness.
Untapped Group (Genius Armoury)
Industry: Education, Government, Not-For-Profit
Services Used: Brand Development, Content Creation, Digital Strategy, Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Social Media Strategy & Training, Website Design & Development
Untapped Group, together with AustCyber, was looking to launch an introductory cybersecurity course targeting young neuro-diverse individuals in Australia. Untapped came to us with their concept which required its own form of branding that would appeal to their target market.
Wentworth Healthcare
Industry: Government, Healthcare
Services Used: Digital Strategy, Google Ads, Social Media Advertising, Social Media Management, Social Media Strategy & Training
Wentworth Healthcare was looking to upskill their team in paid social media advertising, in particular, Meta Ads, so they could deliver more effective paid ads to their audience in the Nepean Blue Mountains regions.
Outlaw 4×4
Industry: Adventure, Automotive
Services Used: Brand Development, Digital Strategy, Email Marketing, Social Media Advertising, Social Media Management
Outlaw 4×4 is one of the most innovative names in the Australian diesel 4×4 performance market. With a full range of performance products to suit diesel vehicles, Outlaw 4x4 is stocked nation wide. Aston Digital was engaged to help increase foot traffic and interest at retailer locations including online.
Hockingstuart Armadale
Industry: Home Living
Services Used: Social Media Advertising, Social Media Management
Hocking Stuart is one of Melbourne’s premier Real Estate Agencies. When it came time to reinvigorate their social media presence, Hocking Stuart Armadale turned to Aston Digital to deliver. Promotional content, community engagement activities and paid advertising for vendor properties all formed part of the campaign implementation that Aston Digital delivered upon.
Eltham Chamber of Commerce
Industry: Not-For-Profit
Services Used: Social Media Management
Eltham Chamber of Commerce and Industry (ECCI) is a pro business association working to nurture, support and assist local businesses in the Eltham area.
Victoria Police
Industry: Government, Law Enforcement & Defense
Services Used: Content Creation, Social Media Advertising, Social Media Management
In October 2022, Victoria Police launched Made for More, an advertising campaign to support police recruitment. Victoria Police was looking for a digital agency partner to support the paid social media component of this campaign, including strategy, content creation, copywriting, implementation and moderation.
Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!
Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.
Understanding your brand is vital. That’s why we first start by defining your brand in terms of a Hollywood movie script. The Brand Story outlines who your customer is, what they want, why they want it and how you’re going to help them get it.
If you’re wanting to start your digital marketing strategy from scratch, or review your existing strategy, our Digital Brand Story framework might be for you!
