Barenbrug
Barenbrug
Industry: Corporates
Services Used: Google Ads, Search Engine Optimisation, Social Media Advertising, Website Design & Development
Platform: Facebook, LinkedIn, Twitter/X
Barenbrug is a top Australian seed company, specialising in research and development, marketing, extension and distribution of proprietary seeds for pasture, forage, cropping, turf and seed enhancement technology.
Barenbrug maintains a strong focus on research and development, with major programs conducted at its facilities in Howlong, New South Wales, and Gatton, Queensland, along with additional regional sites across Australia.
Barenbrug’s Marketing Transformation Takes Root
Barenbrug Australia sought to enhance their marketing efforts by shifting from more traditional methods to new-age digital platforms. In order to do this successfully, they needed to upskill their marketing team - who were located in various locations across the country - and to develop and execute effective paid advertising campaigns on social media.
Barenbrug’s Marketing Transformation Takes Root
Barenbrug Australia sought to enhance their marketing efforts by shifting from more traditional methods to new-age digital platforms. In order to do this successfully, they needed to upskill their marketing team - who were located in various locations across the country - and to develop and execute effective paid advertising campaigns on social media.
Sowing the Seeds of Digital Success
Barenbrug’s unique situation meant we had to develop a tailored approach to address their needs. Monthly training sessions were conducted with the Barenbrug Marketing Team, initially centred around social media advertising and gradually expanding to cover other key areas of digital marketing, such as SEO and website management. In addition to the training, Aston Digital provided on-call support, ensuring that the Barenbrug team had access to expert guidance whenever needed. We also offered assistance with paid social media ads across Meta and X/Twitter while the team was learning their way around the platform.
Sowing the Seeds of Digital Success
Barenbrug’s unique situation meant we had to develop a tailored approach to address their needs. Monthly training sessions were conducted with the Barenbrug Marketing Team, initially centred around social media advertising and gradually expanding to cover other key areas of digital marketing, such as SEO and website management. In addition to the training, Aston Digital provided on-call support, ensuring that the Barenbrug team had access to expert guidance whenever needed. We also offered assistance with paid social media ads across Meta and X/Twitter while the team was learning their way around the platform.
From Grassroots to Greatness
As a result of our social media marketing support services, Barenbrug's marketing team grew, both in size and capability. The comprehensive training sessions empowered the team to develop a well-structured, long-term digital marketing strategy. This strategic shift led to an approximate 30% increase in website traffic over a 12 month period, marking a successful transformation in Barenbrug's digital marketing efforts.
Aston Digital’s tailored training and support enabled Barenbrug's marketing team to expand in both size and capability, ultimately leading to a 30% increase in website traffic within a 12 month period.
This strategic shift resulted in a successful transformation of Barenbrug's digital marketing efforts.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Gama Healthcare
Industry: Healthcare
Services Used: Content Creation, Social Media Advertising
GAMA Healthcare is a leading provider of infection prevention solutions, founded by a team of medical professionals dedicated to improving patient safety worldwide.
Interface Councils
Industry: Government
Services Used: Brand Development, Content Creation, Social Media Advertising, Social Media Management
Interface Councils aim to improve the quality of life of those living in Melbourne’s outer suburbs and create the same opportunities as those living in the inner suburbs.
Barenbrug
Industry: Corporates
Services Used: Google Ads, Search Engine Optimisation, Social Media Advertising, Website Design & Development
Barenbrug is a top Australian seed company, specialising in research and development, marketing, extension and distribution of proprietary seeds for pasture, forage, cropping, turf and seed enhancement technology.
Sheen Panel Service
Industry: Automotive
Services Used: Email Marketing, Social Media Advertising, Social Media Management
Founded in 1969, Sheen Panel Service began as a single location in Bayswater and has grown into one of Victoria's leading panel beating networks.
Uniting Vic.Tas
Industry: Government, Healthcare
Services Used: Social Media Strategy & Training
Uniting Vic.Tas is the community services organisation of the Uniting Church, delivering services and programs for individuals, families and communities across Victoria and Tasmania.
NSW & ACT Primary Health Networks (PHN)
Industry: Government, Healthcare
Services Used: Google Ads, Social Media Advertising
Primary Health Networks (PHNs) are independent not-for-profit organisations that support primary healthcare through service and system level integration, commissioning of services to address identified gaps and needs in their regions, and general practice transformation.
Victoria Police
Industry: Government, Law Enforcement & Defense
Services Used: Content Creation, Social Media Advertising, Social Media Management
In October 2022, Victoria Police launched Made for More, an advertising campaign to support police recruitment. Victoria Police was looking for a digital agency partner to support the paid social media component of this campaign, including strategy, content creation, copywriting, implementation and moderation.
Friday’s Jet Skis
Industry: Adventure, Automotive
Services Used: Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Website Design & Development
Based in Port Kennedy, Friday's Sea-Doo & Can-Am is a family-owned business specialising in power sports, led by internationally renowned racing star Friday Boyce.
Dial Before You Dig
Industry: Government, Not-For-Profit
Services Used: Social Media Management
Dial Before You Dig recently rebranded and is now known as Before You Dig Australia. It is a not-for-profit member organisation comprising asset owning and non-asset owners who support their vision of zero damage, zero harm.
Wentworth Healthcare
Industry: Government, Healthcare
Services Used: Digital Strategy, Google Ads, Social Media Advertising, Social Media Management, Social Media Strategy & Training
Wentworth Healthcare was looking to upskill their team in paid social media advertising, in particular, Meta Ads, so they could deliver more effective paid ads to their audience in the Nepean Blue Mountains regions.
Looking for a complete Digital Marketing Plan? Discover our Digital Brand Story Framework!
Everything you do online is driven by your brand; what your brand stands for, what you do, what your proposition is, why people should listen, etc.
Understanding your brand is vital. That’s why we first start by defining your brand in terms of a Hollywood movie script. The Brand Story outlines who your customer is, what they want, why they want it and how you’re going to help them get it.
If you’re wanting to start your digital marketing strategy from scratch, or review your existing strategy, our Digital Brand Story framework might be for you!
