Dial Before You Dig
Dial Before You Dig
Industry: Government, Not-For-Profit
Services Used: Social Media Management
Platform: Facebook, Instagram, LinkedIn, Twitter / X
Dial Before You Dig is a free referral service providing access to vital plans and information surrounding infrastructure assets to help reduce the risk of asset damage and facilitate operational efficiency.
Dial Before You Dig recently rebranded and is now known as Before You Dig Australia. It is a not-for-profit member organisation comprising asset owning and non-asset owners who support their vision of zero damage, zero harm.
Filling an awareness gap
Dial Before You Dig Vic/Tas faced a significant challenge in raising awareness about their vital service on social media. Despite the importance of preventing accidental damage to underground infrastructure, many individuals and businesses were unaware of the need to consult before digging. Dial Before You Dig Vic/Tas required additional resources to help them create content and publish it to their social media platforms to help increase their reach and educate people about the importance of digging around infrastructure assets safely.
Filling an awareness gap
Dial Before You Dig Vic/Tas faced a significant challenge in raising awareness about their vital service on social media. Despite the importance of preventing accidental damage to underground infrastructure, many individuals and businesses were unaware of the need to consult before digging. Dial Before You Dig Vic/Tas required additional resources to help them create content and publish it to their social media platforms to help increase their reach and educate people about the importance of digging around infrastructure assets safely.
Unearthing engagement with a tailored social media blueprint
Aston Digital mapped out a comprehensive social media strategy with the overall goal to boost awareness about Dial Before You Dig. The approach included more consistent posting to keep the audience engaged and informed. We used our graphic design skills to create visually appealing content where it had lacked in the past, making complex information more accessible. Infographics played a crucial role in simplifying key messages and highlighting the importance of safe digging practices. Additionally, we encouraged content sharing from community members, amplifying authentic voices and experiences. This strategy helped increase visibility and engagement, educating the public about the critical service provided by Dial Before You Dig.
Unearthing engagement with a tailored social media blueprint
Aston Digital mapped out a comprehensive social media strategy with the overall goal to boost awareness about Dial Before You Dig. The approach included more consistent posting to keep the audience engaged and informed. We used our graphic design skills to create visually appealing content where it had lacked in the past, making complex information more accessible. Infographics played a crucial role in simplifying key messages and highlighting the importance of safe digging practices. Additionally, we encouraged content sharing from community members, amplifying authentic voices and experiences. This strategy helped increase visibility and engagement, educating the public about the critical service provided by Dial Before You Dig.
Breaking new ground online
Dial Before You Dig saw a significant increase in reach from the consistent posting and the fresh take on the post artwork resonated with the audience, leading to a substantial rise in interactions across all platforms. The sharing of member-generated content also amplified the message, fostering a sense of community involvement.
With a dedicated social media strategy in place, Dial Before You Dig was able to achieve growth across all of their social media channels and increase public awareness of safe digging practices.
Members and prospective members were able to have a better understanding of how to use the Dial Before You Dig service and their duty of care when undertaking an excavation project.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
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Services Used: Social Media Advertising, Social Media Management, Website Design & Development
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Services Used: Content Creation, Social Media Advertising
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Industry: Government, Healthcare
Services Used: Social Media Strategy & Training
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Industry: Government, Healthcare
Services Used: Google Ads, Social Media Advertising
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Victoria Police
Industry: Government, Law Enforcement & Defense
Services Used: Content Creation, Social Media Advertising, Social Media Management
In October 2022, Victoria Police launched Made for More, an advertising campaign to support police recruitment. Victoria Police was looking for a digital agency partner to support the paid social media component of this campaign, including strategy, content creation, copywriting, implementation and moderation.
Friday’s Jet Skis
Industry: Adventure, Automotive
Services Used: Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Website Design & Development
Based in Port Kennedy, Friday's Sea-Doo & Can-Am is a family-owned business specialising in power sports, led by internationally renowned racing star Friday Boyce.
Dial Before You Dig
Industry: Government, Not-For-Profit
Services Used: Social Media Management
Dial Before You Dig recently rebranded and is now known as Before You Dig Australia. It is a not-for-profit member organisation comprising asset owning and non-asset owners who support their vision of zero damage, zero harm.
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