Dial Before You Dig
Dial Before You Dig
Industry: Government, Not-For-Profit
Services Used: Social Media Management
Platform: Facebook, Instagram, LinkedIn, Twitter / X
Dial Before You Dig is a free referral service providing access to vital plans and information surrounding infrastructure assets to help reduce the risk of asset damage and facilitate operational efficiency.
Dial Before You Dig recently rebranded and is now known as Before You Dig Australia. It is a not-for-profit member organisation comprising asset owning and non-asset owners who support their vision of zero damage, zero harm.
Filling an awareness gap
Dial Before You Dig Vic/Tas faced a significant challenge in raising awareness about their vital service on social media. Despite the importance of preventing accidental damage to underground infrastructure, many individuals and businesses were unaware of the need to consult before digging. Dial Before You Dig Vic/Tas required additional resources to help them create content and publish it to their social media platforms to help increase their reach and educate people about the importance of digging around infrastructure assets safely.
Filling an awareness gap
Dial Before You Dig Vic/Tas faced a significant challenge in raising awareness about their vital service on social media. Despite the importance of preventing accidental damage to underground infrastructure, many individuals and businesses were unaware of the need to consult before digging. Dial Before You Dig Vic/Tas required additional resources to help them create content and publish it to their social media platforms to help increase their reach and educate people about the importance of digging around infrastructure assets safely.
Unearthing engagement with a tailored social media blueprint
Aston Digital mapped out a comprehensive social media strategy with the overall goal to boost awareness about Dial Before You Dig. The approach included more consistent posting to keep the audience engaged and informed. We used our graphic design skills to create visually appealing content where it had lacked in the past, making complex information more accessible. Infographics played a crucial role in simplifying key messages and highlighting the importance of safe digging practices. Additionally, we encouraged content sharing from community members, amplifying authentic voices and experiences. This strategy helped increase visibility and engagement, educating the public about the critical service provided by Dial Before You Dig.
Unearthing engagement with a tailored social media blueprint
Aston Digital mapped out a comprehensive social media strategy with the overall goal to boost awareness about Dial Before You Dig. The approach included more consistent posting to keep the audience engaged and informed. We used our graphic design skills to create visually appealing content where it had lacked in the past, making complex information more accessible. Infographics played a crucial role in simplifying key messages and highlighting the importance of safe digging practices. Additionally, we encouraged content sharing from community members, amplifying authentic voices and experiences. This strategy helped increase visibility and engagement, educating the public about the critical service provided by Dial Before You Dig.
Breaking new ground online
Dial Before You Dig saw a significant increase in reach from the consistent posting and the fresh take on the post artwork resonated with the audience, leading to a substantial rise in interactions across all platforms. The sharing of member-generated content also amplified the message, fostering a sense of community involvement.
With a dedicated social media strategy in place, Dial Before You Dig was able to achieve growth across all of their social media channels and increase public awareness of safe digging practices.
Members and prospective members were able to have a better understanding of how to use the Dial Before You Dig service and their duty of care when undertaking an excavation project.
Explore our case studies
Explore our case studies
Explore Aston Digital’s case studies to discover how they’ve successfully helped diverse clients achieve their digital marketing goals. From law enforcement agencies to healthcare providers, each project showcases tailored strategies and impactful results.
Gama Healthcare
Industry: Healthcare
Services Used: Content Creation, Social Media Advertising
GAMA Healthcare is a leading provider of infection prevention solutions, founded by a team of medical professionals dedicated to improving patient safety worldwide.
Interface Councils
Industry: Government
Services Used: Brand Development, Content Creation, Social Media Advertising, Social Media Management
Interface Councils aim to improve the quality of life of those living in Melbourne’s outer suburbs and create the same opportunities as those living in the inner suburbs.
Barenbrug
Industry: Corporates
Services Used: Google Ads, Search Engine Optimisation, Social Media Advertising, Website Design & Development
Barenbrug is a top Australian seed company, specialising in research and development, marketing, extension and distribution of proprietary seeds for pasture, forage, cropping, turf and seed enhancement technology.
Sheen Panel Service
Industry: Automotive
Services Used: Email Marketing, Social Media Advertising, Social Media Management
Founded in 1969, Sheen Panel Service began as a single location in Bayswater and has grown into one of Victoria's leading panel beating networks.
Uniting Vic.Tas
Industry: Government, Healthcare
Services Used: Social Media Strategy & Training
Uniting Vic.Tas is the community services organisation of the Uniting Church, delivering services and programs for individuals, families and communities across Victoria and Tasmania.
NSW & ACT Primary Health Networks (PHN)
Industry: Government, Healthcare
Services Used: Google Ads, Social Media Advertising
Primary Health Networks (PHNs) are independent not-for-profit organisations that support primary healthcare through service and system level integration, commissioning of services to address identified gaps and needs in their regions, and general practice transformation.
Victoria Police
Industry: Government, Law Enforcement & Defense
Services Used: Content Creation, Social Media Advertising, Social Media Management
In October 2022, Victoria Police launched Made for More, an advertising campaign to support police recruitment. Victoria Police was looking for a digital agency partner to support the paid social media component of this campaign, including strategy, content creation, copywriting, implementation and moderation.
Friday’s Jet Skis
Industry: Adventure, Automotive
Services Used: Email Marketing, Google Ads, Search Engine Optimisation, Social Media Advertising, Social Media Management, Website Design & Development
Based in Port Kennedy, Friday's Sea-Doo & Can-Am is a family-owned business specialising in power sports, led by internationally renowned racing star Friday Boyce.
Dial Before You Dig
Industry: Government, Not-For-Profit
Services Used: Social Media Management
Dial Before You Dig recently rebranded and is now known as Before You Dig Australia. It is a not-for-profit member organisation comprising asset owning and non-asset owners who support their vision of zero damage, zero harm.
Wentworth Healthcare
Industry: Government, Healthcare
Services Used: Digital Strategy, Google Ads, Social Media Advertising, Social Media Management, Social Media Strategy & Training
Wentworth Healthcare was looking to upskill their team in paid social media advertising, in particular, Meta Ads, so they could deliver more effective paid ads to their audience in the Nepean Blue Mountains regions.
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